06/06/2026
It’s Not Pricing. It’s Decision Pressure.
Most guests don’t avoid high-margin items because of price.
They avoid them because of uncertainty.
If the menu isn’t structured clearly, guests default to safer choices even when they’re willing to spend more.
High-margin items need visibility, placement, and server confidence to perform.
📩 Want me to find your biggest profit leak in your menu? Message “MENU”