Nikki Jeffery Marketing

Nikki Jeffery Marketing I help SMEs turn scattered marketing into strategic client acquisition with clear, no-fluff marketing

New stat: 68% of small business owners expect their marketing budget to go up in 2026, and 74% expect to spend more time...
21/09/2026

New stat: 68% of small business owners expect their marketing budget to go up in 2026, and 74% expect to spend more time on it. Social media's been named the channel most likely to deliver the value.

Good news if you've been putting money into marketing and wondering if you're the only one. You're not.

But more budget only helps if you know what you're trying to get from it. Before you spend more, get clear on what "working" actually looks like for your business.

Anyone else planning to invest more in marketing this year? Curious what's driving the decision.

21/09/2026

Plenty of marketing going out. Not enough coming back? The rule I give every SME founder: if you can't say what an activity brought in, it isn't marketing. It's hope. Put a 90-day clock on it - earn its keep, or it goes. Most budgets I look at have a third doing nothing, and nobody questions it because it has run for years. Bring me your last 90 days of spend and I'll show you what to cut and what to double. Book a free discovery call.

Nobody buys more marketing.They buy a clearer answer to one question: where are the next enquiries coming from?Most SME ...
19/09/2026

Nobody buys more marketing.

They buy a clearer answer to one question: where are the next enquiries coming from?

Most SME marketing fails quietly, not because the activity is missing, but because nobody can name which activity brought the client in. More output only spreads that thinner.

I help founders sharpen the one line worth doing, then run a 90-day plan that brings in the right enquiries. Not more noise. A named source.

Studios lose retainers for reasons that have nothing to do with the quality of their work.A studio wins a project, ships...
18/09/2026

Studios lose retainers for reasons that have nothing to do with the quality of their work.

A studio wins a project, ships something excellent, and then the client asks what to say next and what happens over the next six months. That question is the retainer, and it goes to whoever can answer it.

Most small studios are built around craft leadership, so strategy sits on the services list with nobody actually holding it.

Take your last five enquiries and trace each one back to where it started. Most businesses cannot.The last click usually...
17/09/2026

Take your last five enquiries and trace each one back to where it started. Most businesses cannot.

The last click usually gets the credit, and the last click is almost never the thing that persuaded anyone.

You do not need attribution software to fix that. Ask five recent enquiries how they first came across you and what made them get in touch now. Write the answers down.

Do it for a quarter and you will know the real route people take to you.

If you post for your business on here, a few things have changed recently.Facebook's rolled out Friend Bubbles (extra re...
16/09/2026

If you post for your business on here, a few things have changed recently.

Facebook's rolled out Friend Bubbles (extra reach for Reels shared between close friends) and a search and discovery overhaul called SilverTorch. And if you're active in relevant Groups, you're now getting a decent reach boost over standard Page posts.

Facebook is backing content that moves through real relationships and communities, not just what gets posted from a Page.

Ask yourself: are you showing up in the Groups your customers actually spend time in? That might matter more than your posting schedule right now.

The most expensive thing a small business can do is hire marketing help without a brief.The person is rarely the problem...
15/09/2026

The most expensive thing a small business can do is hire marketing help without a brief.

The person is rarely the problem. They spend their first three months working out what you want, and you spend the same three months disappointed without being able to say why.

A usable brief fits on one page: who it is for, what you want them to do, why you over the alternative, what has been tried, what you will not do, and how you will know it worked.

Most people skip "what we will not do". It is the line that saves the most time.

Barely any UK firms expect a bigger marketing budget next year. The most recent Bellwether reading put it under two perc...
14/09/2026

Barely any UK firms expect a bigger marketing budget next year. The most recent Bellwether reading put it under two percent.

With a flat number the instinct is to spread it thinner and keep everything going. That version tends to fail, because six channels at half strength give you nothing you can point to.

Fund fewer things properly and let the rest go dormant on purpose. Dormant is a decision you can reverse.

People ask what a marketing audit actually involves, usually because the word makes it sound like an accountant is comin...
12/09/2026

People ask what a marketing audit actually involves, usually because the word makes it sound like an accountant is coming.

Week one is reading rather than talking. Website, socials, emails, sales pages, all in the order a customer would meet them. Everywhere I get confused or bored goes on a list, and that list is usually the whole problem in miniature.

Then I talk to whoever actually speaks to customers, because they know the real objections.

What you get back is short. An honest read on where you are, and a ranked list of what to fix.

Marketing Audit from £1,500.

Quick heads up if you post video for your business: YouTube changed how it counts views from 24 August.A view now counts...
11/09/2026

Quick heads up if you post video for your business: YouTube changed how it counts views from 24 August.

A view now counts the second your video starts playing, not after those first few seconds like before. TikTok, Reels and Shorts have always worked this way, so YouTube's just catching up.

Translation: your view count might jump a bit, but it doesn't mean more people are actually watching. Watch time and completion still tell the real story.

Keep that in mind next time you're checking your numbers and wondering why they've moved. Anyone else keeping half an eye on this stuff, or is it just me?

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