16/01/2024
Last week I ran my first in-person workshop specifically for local charities.
In the realm of strategic marketing, small local charities often find themselves at a disadvantage. Typically, they lack a dedicated marketing team and the know-how to effectively engage with their diverse stakeholders. A conversation last year with a CEO of a local charity highlighted a critical issue: insufficient funding for marketing investments. Furthermore, the workshops they attend are generally designed for businesses, offering advice to 'adapt the tasks' to their needs.
It's true that charities must adopt a business mindset to enhance their revenue streams. However, the challenge is more complex than merely 'adapting' strategies. Charities deal with a broad spectrum of stakeholders, and crucially, the individuals benefiting from their services are not the ones making the donations.
So with this in mind I spent the day with Beth and Sara (from Ailsa's Aim), Katie (from Emily's Star), Danielle Faid (from The Henry Allen Trust - Henry's Happiness) and Niki (from Shay's Smiles) working on their marketing plan for 2024.
If you represent a small charity with a limited marketing budget and seek the expertise of a Marketer with experience in the charitable sector, get in touch to see how I can help.