11/06/2026
What happens when customer experience professionals from across Europe and Africa come together in one place? Plenty of learning, networking, collaboration, and a few unforgettable moments along the way.
Last month, members of the Ipsos UK team attended the MSPA Europe/Africa Conference, hosted by the Mystery Shopping Professionals Association (MSPA).
The conference brings together experts from across the mystery shopping and customer experience industry to share best practices, explore new ideas, and discuss the future of CX research.
From insightful sessions and inspiring conversations to celebrating industry achievements, it was a fantastic opportunity to connect with colleagues and partners from around the world.
We're proud to have been part of it and grateful to everyone who helped make the event such a success.
Here are a few snapshots from our time there 📷