http://www.thephotographersmentor.com/

Focus on Marketing with The Photographers' Mentor, The Old Church Hall, Morpeth (2026)

23/07/2025

Helping Photographers Achieve their Goals and Dreams..

For 10 years I’ve been working with photographers in over 20 countries around the world.

Every photographer’s business is different.

Different niches, from weddings to portraits, headshots to pet photography.

Different goals and dreams, from increasing their prices and booking more clients, to becoming brand ambassadors, published authors and public speakers.

My coaching gives you clear direction and a plan for SUCCESS.

My mentoring holds you accountable, we work together to achieve your goals.

Karen L Richard transformed her business to become one of the most sought-after headshot photographers in her county. With over 490 Google 5-star reviews and a premium brand that has allowed her to repeatedly achieve her financial goals year on year.

Photography success starts by creating a premium brand that aligns to your ideal clients, then having the support, direction, and accountability to reach your goals.

😎An investment in the right mentor is an investment in your future success.

I too have had multiple mentors in my own businesses, we all need direction and support, none of us are born with the answers.

📸If you’d like to find out more about my photography mentoring success program, drop me a message or comment below and I'll send you my brochure.

22/07/2025

Start Your day with Gratitude and a Positive Mindset.... 😍

Being grateful for what you already have in your life is key to keeping a positive outlook, feeling happier, optimistic and being able to deal more easily with life's setbacks.

All of us have so much to be grateful for. 😎

Many of these things we often take for granted, for example, our health, experiences, memories, family, friends, homes, holidays and possessions.

By taking time out every morning to think and journal about what you are truly grateful for instead of focusing on negative elements, you can super-charge your mindset for a positive and productive day ahead.

Gratitude lifts your mood. It’s a positive feeling, so it leads to a positive mindset and an optimistic outlook for the day ahead.

When you feel positive and grateful, this also filters through into other areas of your life throughout the course of your day.

You might find you have way more energy, you make better choices, you’re more productive, this all has a knock-on effect.

Great days really do start with gratitude.

👉 If you’re not convinced that the simple act of feeling grateful and expressing gratitude for what you have in life can improve your mindset, your energy level and positivity, leading to improved mental and physical health, then think about the effects caused by the opposite emotion to gratefulness.

How do you feel when you are ungrateful? 🤔

Well, firstly you’d certainly not be happy, this would probably leave you feeling rather negative; negativity breeds further negativity.

When you’re in a negative mood it's hard to be focused on anything else, your inspiration fizzles out and you lack the motivation and energy to be productive.

I wrote The Photographer's Gratitude & Mindset Journal for fellow creatives using my simple daily routine that focuses on gratitude, visualisation, self-belief and core values.

✅ Check out The Photographer's Gratitude & Mindset Journal on Amazon to find out more.

It could well be the 10-minute morning routine you need to shift your focus, improve your mindset and give you the self-belief to achieve the success you dream of.

What are you grateful for today?

17/07/2025

Do You Want to Sell MORE from Your Website?? 💻

Is Your Photography Website Only Telling HALF the STORY??

As photographers, it's all too easy to get focused on selling our photography, but our photography sessions are only a tiny part of the customer's journey.

If you want to create more desire and excitement for what you do, you need to communicate and sell the FULL BENEFITS that your photography brings.

👉 Most big brands do this on their websites and in their advertising.

Go to any car or motorbike website and you'll see lots of photographs of families unpacking their cars for a day out with the kids, or a small group of motorcyclists enjoying a run out together in the countryside.

Brands spend a lot of time marketing the end results, because the product itself is just the first step.

A car is just a car, but then think of all the places your new car can take you in comfort and in style. The pleasure of the journey and the joy of driving your new vehicle as you pull up to a log cabin in the woods.

It's the same for us as photographers, we need to sell the joy, the emotion and the benefits our photography brings to the client AFTER the shoot is over.

If you're a portrait photographer and you only sell your sessions on your homepage, you're making the whole process of selling wall art and products harder.

✅ From the moment someone lands on your homepage you need to communicate the end results.

Show the wall art on your homepage, show people how amazing their homes would look with beautiful framed family portraits filling their walls.

Talk about the benefits that wall art can bring.

How it can turn your house into a home, bring a smile to your face even on the most miserable of days, make your children feel valued and loved, and create the wow factor for any visitors stepping into your home.

Remember, people don't buy photographs, they buy the benefits those photographs bring.

That can be an emotional benefit, like family portraits, pets, bo***ir, weddings or in the case of headshots, branding, product, or commercial photography, the benefit is a solution to a problem.

✅ In this case, you sell the brand visibility.

The increased engagement, the higher product sales and lower returns due to true to life images, creating the perfect first impression, looking professional and welcoming to your followers and telling your brand's story by standing out in the newsfeeds.

In this screenshot below, which is taken from a mentoring client's website, the photographer is selling her pet photography wall art right there on her homepage.

She's creating desire for the end result and already getting her visitors thinking about owning beautiful wall art and imagining it in their homes.

This is powerful, this is what big brands do, it works for them and it can work for you too.

💻 📷 If you want to get to grips with your website layout and marketing, search on Amazon for my book "Help My Photography Website Needs MORE Customers"

16/07/2025

3 Simple Habits to Grow Your Credibility and Authority as a Photographer.....

It’s easy to sit down at your computer and go through the same routine, opening up emails, editing photographs and working “IN” your business instead of working “ON” your business.

If you want your business to grow, you must develop a routine for SUCCESS.

This is something I’m very passionate about, helping photographers create effective daily habits to improve their business and reach their goals.

So much so, I created my own success journal, “The Ambitious Photographers Journal” the only one of its kind for photographers, available on Amazon.

Where you are now with your business is often a result of the habits and routines you’ve been following over the past 3 – 6 months.

If what you’ve been doing is not producing results, if you aren’t staying visible, growing your brand and connecting with the right people, then you need to create a simple work routine based around this.

Even the smallest of steps all add up and compound to form bigger results over time. But unfortunately, many photographers skip these steps without taking time to grow their visibility.

IMPORTANT – Visibility is Credibility, and the more Credible you become, the more Opportunity comes your way.

1. POST REGULAR AND CONNECT DAILY
You can have the latest camera kit, an amazing website and be an extremely talented photographer but if you’re not visible, no one will know what you have to offer.

Visibility is Credibility; you MUST get yourself out there every day. Before you open your email or edit a single image, commit to posting to social media first.

Don’t do sales posts, instead tell stories.

Be helpful, inspiring, funny and be yourself. People buy from people they like, and people buy from people they see regularly. If you have a small network, that’s fine, start reaching out to connect and grow daily, it soon adds up.

Many of my photography mentoring clients have gone from just a handful of followers to thousands over a period of 6 to 12 months, that’s consistency!!

The more followers you have and the more you remain visible, the more credibility and authority you gain in your niche.

2. HAVE ONE MUST-DO TASK EACH WEEK.
Work on one “Must-Do Task” every week that will grow your business.

You don’t have to do it all in one day, in fact, I encourage you to break these tasks down and do a little each morning.

If you’re writing a 2000-word blog or LinkedIn newsletter, which is great for Google SEO, commit to just 500 words every morning, and the jobs done at the end of the week.

3. REACH OUT, IF YOU DON’T ASK YOU WONT GET
We all have unlimited opportunities around us, more now than ever before in the history of our businesses.

We can literally connect and reach out to anyone, brands, magazines, influencers, podcasts, events, the list goes on. When you reach out for opportunity, amazing things happen, most photographers don’t do it for fear of rejection.

The worst anyone can say is NO.

You can talk on a podcast, write an article for a magazine, when you start getting out there the possibilities are endless. Reach out each week, just one message, one email or one phone call. I’ve grown my business through opportunity and collaboration.

What could you be doing every morning?

Could you be posting more, connecting more or reaching out? When did you last write a blog, send an email to your list, or contact another local business about creating a joint venture together.

Don’t rely on “Hope Marketing” which is sitting waiting, hoping the enquiries and bookings will come in.

Instead be active and maximise your visibility, be seen, be likeable, network and connect, this way you’re massively raising the chances for awesome opportunities to come your way.

10/07/2025

3 Great Ways to Remove the Competition and Standout as a PHOTOGRAPHER...

The photography industry is at its most competitive, the market is over-saturated with photographers but that doesn't mean you can't stand out and charge a premium.

However, competition is rife at the lower end of the market. Meaning if you're a general photographer or freelancer and you don't specialise, you'll be making it even harder for yourself to be noticed.

When you try to appeal to everyone, you become special to no one.

Here are my 3 steps to standing out and removing the competition.

1. GO NICHE, SPECIALISE...

Narrow your photography offering to a sector or a service, for example, you could brand yourself as a food and hospitality photographer, that’s narrowing down by sector/industry.

Or a headshot and personal branding photographer that’s narrowing down by service.

You can even niche further and become a headshot photographer to the financial & legal sector, or narrow down your wedding photography and become a country house wedding photographer, or alternative, gothic or vintage wedding photographer.

2. GO PREMIUM...

Competition is far less at the higher-end of the market, but if you want to go premium you need to create a premium brand and offer a 5-star service.

Branding is extremely important, it’s your branding that dictates your price and perceived value.

Everything about you must look and feel premium, from your colours, fonts and designs to the wording on your website and brochures. Look at some of the premium brands around the world that serve the industry you serve.

So, if you're a wedding photographer, don't look at other wedding photographers, look at high-end venues, boutique wedding dress shops and stylish bridal magazines, notice their branding, colours, fonts and message.

Remember these guys have probably spent thousands and thousands on market research and branding to attract the same clients you want to target.

. OFFER MORE, BE DIFFERENT...

Be different from your competitors, give your clients something they don't, offer more and people can't compare you on price alone.

For example, if you're a commercial photographer look at including keywording and metadata with your images to help your clients show up in the searches, this becomes your USP.

If you're a branding photographer include a short 20-second website intro video or reels with all your packages, do something different and offer more. Your competitors can't be your competitors if you're in a different price bracket, if you offer a specialised service and you offer something that they don't.

If you feel it’s time to up your game and take your photography business to the next level, then drop me a message and I'll send you a copy of my 2025 brochure.

Then if you like what you read, you can book a free advice call to find out more about my photography business success programme.

04/07/2025

Photographers, How Do You Build Better Relationships on LinkedIn?? 🤔

Well one of the easiest ways, as simple as it sounds is to ask questions.

Remember that LinkedIn is a discussion-based platform - the algorithm thrives on quality content and quality COMMENTS. If everybody just posted and nobody commented it would be an uneventful place to hang out.

Also, when YOU comment on somebody else’s post, you’re actually helping yourself get more engagement on future posts because LinkedIn sees you as an active participant on the platform.

👉 And when you comment on somebody else's posts, not only are you getting seen by the right people - people you want to build relationships with - you're also building your chances of getting seen by, and connecting with their network too.

For example, if you’re a food and hospitality photographer and you comment on a post made by the manager of a hotel you’d like to get in with, you can pretty much guarantee that a good percentage of the manager’s connections are from within the hospitality industry too. That person might have worked at several other hotels throughout their career and still have LinkedIn connections from their past roles.

LinkedIn is a very friendly and supportive platform, you’re less lightly to be shot down or receive negative comments, as compared to the likes of Facebook. So don’t be scared to engage on other people’s content and ask your network for their opinions and advice.

👉 Because you’ll never get to know someone if all you ever get from them is a thumbs up. 👍

Relationships are built in the comments section, and in turn that makes messaging someone with a proposal less salesy because you’ve built a relationship over time.

As a rule you’ll find that on LinkedIn…

✅People love to help
✅People love to share their experiences
✅People love to share views and opinions
✅People love to offer support and cheer you on.

So make sure that every time you create a post, as it comes towards the end - ask a question.

Ask your audience what they would do in a similar situation - what they would recommend - what advice they would give - how they would do this similar or different?

Ask a question and you're pretty much guaranteed that you're going to get some comments back.

You're going to get some engagement and build better relationships; you’ll get to know your followers - and they’ll also get to know you.

Start asking more questions and start seeing your engagement increase.

Does that make sense? Have you been too quiet on here or are you already actively commenting and asking questions?

*️⃣ If you want to get your profile to the top 1% of LinkedIn users - generating more opportunity, more enquiries and more income - then check out my LinkedIn book on Amazon - just search for THE PHOTOGRAPHER’S MISSING LINK – it’s the most comprehensive guide on LinkedIn you’ll find and it’s written just for photographers

30/06/2025

The BEST thing I ever did for my own business was to??????..... 👇
Write my first book!! 😉

Nothing has brought me more opportunity, more authority and built my brand like being a published author has.

Don't get me wrong, I'm not making a huge amount of money from my book sales alone, but having 4 best-selling books out there has brought my business financial success and amazing opportunities to travel the world.

So I might not be making 6 figures sums from books sales, but the books themselves have led to 6 figure sums from events, sponsorships, public speaking, training, mentoring etc.

None of this would have been as easy to achieve if I didn’t have a book or two under my belt at the beginning.

For me the best part about being an author is the connection it brings between you and the reader, people feel like the already know you from reading your books.

This has led to amazing opportunities to travel the world, and I’ve made some great friendships in the process.

You never know who’s reading your book and what could become, until you start receiving the emails and messages like; “I really enjoyed your book, can you come and speak for us?”, or “Hi, I’d love to have you on my podcast, would you be up for being a guest?”

Having my books out there has led to:
✅ Multiple speaking events around the UK
✅ Workshops in France, South Africa, USA, Canada and Ireland
✅ Becoming President of The British Institute of Professional Photography
✅ Becoming a Brand Ambassador for OM System (Olympus cameras)
✅ Appearing as a guest on over 100 podcast shows
✅ Writing for several photography magazines
✅ Becoming an Ambassador for The Societies of Photographers
And lots, lots more...

This month I've written an article for The Society of Photographers magazine "Professional Image Maker" where I talk about the value of writing a book and why every photographer and creative should write one.

👊 Because if a dyslexic school drop-out like me can do it, then you've got no excuses.

Writing a book today requires very little financial investment. You can be up and running for a few hundred pounds, which is what I recommend you spend on cover design and formatting.

With platforms likes of Amazon KDP and BookVault (I use both), you can self-publish and be selling books worldwide, with no previous experience. You certainly don't need a publisher.

In this 3-page article published in the Societies of Photographers magazine, I also talk about some of my amazing photography business mentees from my Awesome Photographers Group, who themselves have gone on to write and successfully publish their own books.

Writing a book doesn’t have to be business related or educational, you could create a book about a hobby, interest or passion. This year I published my first ever travel book, because travel and adventure are my passion, it was such a joy to write.

🤔 Have you got a book in you? What would you LOVE to write about?

25/09/2024

Photographers YOUR TIME is your STOCK!!

Time is Money. Like a shop selling its stock we as photographers trade our time for money.

Unfortunately a proportion of our time is spent on tasks that don’t generate us any additional income, business admin for one, but the most common of these is editing our images.

The more time you spend editing your images, the less profitable a given job becomes. Remember your TIME is your stock, it’s what you trade.

The less time you spend editing your images, the more profitable a job becomes!!

👉 BUT just as important is the free time you have remaining to shoot further sessions and market your business effectively.

More and more of my photography mentoring clients are using do the heavy retouching work for their headshots, branding sessions, family portraits, weddings and bo***ir.

Evoto cleverly uses AI to do the time-taking jobs you hate, leaving more time to stay active on social media, market your photography and book more clients.

One of my mentees Alex Thurston - Headshot and Branding Photographer a self-confessed Evoto convert, recently used the software to batch retouch 46 people’s headshots from a large networking event. This allowed Alex to complete the task in a 10th of the time it would have normally taken him and deliver the final images in well under 24hours.

Evoto does the time-taking retouching jobs you hate, while allowing you full control of your own images without the need to outsource to an editing company.

Evoto gets a big thumbs up in my books because for years I’ve been telling photographers to cut back on their editing time, outsource their retouching and pay more attention to social media and marketing, but many photographers don’t like outsourcing, now you don’t have to with Evoto.

You can do the retouching yourself on autopilot in a faction of the time.

😎 Give Evoto AI a free trial if you haven’t already, use the link below to claim your 30 FREE image credits.
https://www.evoto.ai/c/JeffBrownp

Remember your time is money, spend it wisely like it’s your own CASH.

26/09/2023

HAVE YOU CREATED YOUR LINKEDIN COMPANY PAGE?

A company page on LinkedIn is like a mini website inside the platform - and having a company page allows you to create content that can be a little bit more salesy by showcasing some of your offers, products and services.

On your main profile, however, it’s a good idea NOT to be salesy - use this profile for building relationships and then people can follow your company page.

Once you’ve set up your company page, you can invite your connections to follow it, and LinkedIn allows you to invite 250 connections per month. This is a great way to grow your following and a great way to get additional visibility in the newsfeed.

Take note that people can’t CONNECT with your company page, they can only FOLLOW it - but this means that they’ll see the updates for inspiration, behind-the-scenes content, special offers, industry updates, etc.

Another way to think of your company page is like a mini blog - a way of promoting your company/business and letting people know what you’ve been up to, how you’ve been helping other businesses and what’s been happening in your industry.

CAN I HAVE MORE THAN ONE COMPANY PAGE?

You can.

So if you’re a photographer who has a couple of different niches eg branding and portraits - set up separate company pages for each - that way, you won’t be diluting your main profile.

Once you’ve set up your separate pages, connect them to your experience section on your profile.

Take a look at mine to see how I’ve done that.

I have multiple company pages - one for The Photographers’ Mentor, one for my website business The Photographers’ Suite, and another one that encompasses all 3 of my books called Jeff Brown Photography Business Author.

Have you thought about your company page?

➡️ If you want to get your profile to the top 1% of LinkedIn users - generating more opportunity, more enquiries and more income - then check out my LinkedIn book on Amazon - just search for THE PHOTOGRAPHER’S MISSING LINK - all my top tips for LinkedIn are in there.

➡️Click on and follow my LinkedIn hashtag for regular photography business tips and advice

19/09/2023

SHOULD YOU POST PERSONAL POSTS ON LINKEDIN?

The simple answer is yes.

People like to know the person behind the camera - they like to know that can relate to you before they book you - and if you’re only talking about business-related events, then this is going to make it hard for them to connect with you.

I’ll sometimes talk about my walks with Charlie - and the feedback I receive are things like - we know you love hiking, we know you live in Northumberland and we know you’ve got a crazy springer spaniel called Charlie.
Those little things nurture the relationships.

So start sharing some of the things you like doing - and share some really personal stories too.

One of my most engaging posts was when I shared about the time I had depression and tried to take my own life when I lost everything in 2012.

It stirred up something in people and I got a lot of messages saying how it gave hope and inspiration to a lot of people going through a similar situation.

LinkedIn and Facebook is a great space to build relationships so that people can get to know the person behind the camera - and it all comes down to people buying from people who they KNOW LIKE and TRUST.

And if all you post about is photographs from jobs or talk in a salesy tone, then that doesn’t set you apart from all the other photographers on this platform.

➡️ If you want to get your profile to the top 1% of LinkedIn users - generating more opportunity, more enquiries and more income - then check out my LinkedIn book on Amazon - just search for THE PHOTOGRAPHER’S MISSING LINK - all my top tips for LinkedIn are in there.

➡️Click on and follow my LinkedIn hashtag for regular photography business tips and advice

12/09/2023

ARE YOUR LINKEDIN CONTACT DETAILS UP TO DATE?

This may sound like one of those simple posts, but you’d be surprised at how many people don’t go back and check that their contact details are up to date - and if they’re incorrect, then that’s potentially lost business.

Have you changed your mobile number?

Have you got a different email address?

And did you know that you can set up a customised LinkedIn URL? So instead of a long chain of numbers and letters created by LinkedIn, you can create your own so that it matches your URL on your other social media platforms.

And another good feature is being able to add your website address to your header section. You can add a direct link here, below your professional headline, that links directly to your website AND you can customise the text.

FOR EXAMPLE

Instead of having your website address, you can say something like GET A FREE CONSULTATION - and when people click on it, it takes them directly to your website.

➡️ If you want to get your profile to the top 1% of LinkedIn users - generating more opportunity, more enquiries and more income - then check out my LinkedIn book on Amazon - just search for THE PHOTOGRAPHER’S MISSING LINK - all my top tips for LinkedIn are in there.

➡️ Click on and follow my LinkedIn hashtag for regular photography business tips and advice

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Focus on Marketing with The Photographers' Mentor

23/07/2025

22/07/2025

17/07/2025

16/07/2025

10/07/2025

04/07/2025

30/06/2025

25/09/2024

26/09/2023

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