Lorcan Digital

29/10/2022

Got my Halloween costume ready 😂

01/12/2021

I always encourage clients to create personas, but more importantly identify the problems they offer solutions to.

21/05/2021

It’s the weekend & I’m taking a week off. Other than Christmas, I’ve not had any time off since July last year. I feel blessed, it’s a very lucky position to be in given the past 14 months. Now it’s time to reconnect with family and friends and have a little down time to recharge and refresh! Here’s to 2021 pt 2!

13/05/2021

Have you ever tested donut bidding? It’s a great tip for local businesses.

12/05/2021

Do you ever wonder what to test on your ad copy? Sometimes it’s too easy to become focused on bid strategies and forget that copy can do a lot of your pre-sell. How often do you run ad copy tests?

11/05/2021

It’s week and being a freelancer can feel like a lonely solo journey. For your own well being (& your business growth) it’s really important to find your cheerleaders - other freelancers and self employed who understand what it’s like and can offer support. The freelance community is very supportive and welcoming e.g Leapers slack community, Doing It For The Kids and Freelance Heroes are great places to connect with others to help & uplift each other.

30/04/2021

Click fraud is a well known issue on Google Ads but did you know it's also a major problem on Facebook ads? This case study by Beacon makes really fascinating reading & it's actually quite scary how easily budgets are being wasted (but is totally preventable.)

There's nothing quite like a lovely customer testimonial to make our Friday even better! Read how Beacon eliminated 60% of bot traffic from OTTY’s Google & Facebook campaigns. https://bcn.to/8Bk

30/04/2021

I finally caved and coughed up for Canva Pro - I've used photoshop for years, and it's great for image manipulation but not ideal for creating customer guides (I usually did a mix of word/powerpoint/photoshop.) Canva is the whole package, now if I just had some design skills 🤔

14/01/2021

Whenever you're feeling useless, remember Bing's top searched keyword is "Google"

17/12/2020

If you are running Facebook ads either for your own business or for someone else, you need to know about the impact the up and coming iOS 14 apple update will have on your ads.

How will iOS 14 impact Facebook advertisers? Probably a lot. Watch this video to help prepare.

25/11/2020

Different, yet the same? How social media platforms have evolved

As Snapchat matches TikTok's feed, platforms are differentiating more by values than by features.

12/11/2020

If you have had your Facebook ad account shut down, a solution may be to get your business verified. Here's what you need to know...