Supplement Founders Formula

Supplement Founders Formula Discover how elite supplement brands transform broken LTV into $400K+ profitable growth. www.supplementfounder.com/?utm_source=facebook

08/06/2024

When creative testing leave your ego at the door and never assume what's going to work

If you're drawn to assumptions you often create biases which affect the performances of your accounts

08/06/2024

Brands shouldn't need to worry about CPA taking a huge chunk of their first order net profit.

With Bid Caps you can predict your CPA and only spend if you're profitable

08/06/2024

→ Observe what’s working for competitors
→ Analyse past winning creatives of yours
→ List the highest-performing hooks
→ Iterate on proven winners
→ Refresh every 90 days

08/06/2024

"Is it not better to what a few weeks before we start Bid Caps"

No. We can test this straight away.

In order to get volume try starting with a Bid 10-20% above your CPA

08/06/2024

"What if my ads don't spend anything with Bidcap"

This means Meta is telling you the creative isn't good enough.

Resist the urge to increase your Bid; move onto the next test.

07/06/2024

Business growth is just about solving mini problems that reach a larger solution or goal.

If you're saving the wrong problems this is a huge reason of stagnancy.

07/06/2024

What you think is going to work rarely happens with Facebook Ads.

We have confirmation bias in our decision making.

Bid Caps are way to ensure your bad decisions don't cost you cash.

07/06/2024

People always ask me how much creative you need to test per week.

With Bid Cap and Cost cap the volume is quite literally your max capacity.

Aim to run 30 new tests per week

07/06/2024

How is it that some eCommerce brands seem to scale at an alarmingly quick rate whilst other plod along?

- the number of creative tests per week
- cost controls on ads

Both work perfectly together

Bad ads not spending = reverse risk = more testing = more revenue

07/06/2024

One of the biggest red flags I see when I audit an ad account is messy naming conventions in ad accounts.

If I can’t look into the ads manager and see exactly what is being tested, 9 times out of 10 it means the ad account is not being managed optimally.

07/06/2024

How to make sure a test is a fair test with Facebook Ads:

- Isolate the variable you're wanting to measure
- Spend enough to make a statistical difference
- Don't be emotionally driven
- Record and Measure

06/06/2024

NEW beats BETTER in your prospect's eyes

- What have they tried already and how are you better?
- In what timeframe can they try this new product?

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