24/09/2026
We remember back in the day of using the same filters on everything, spending time matching skylines up of photos next to each other...
Yeah, we don't miss that era.
Things have loosened up SO much and honestly it's made social media way more fun. Photo dumps, memes, candid moments, lo-fi video, behind the scenes, graphics - all living happily on the same feed and actually performing really well.
Turns out people connect more with content that feels real than content that looks like it was art directed to within an inch of its life. Unless of course, you're an artist or a photographer or something - in which case, you do you ✨
You'll see a lot of social media pages talking about the importance of connection, and it shouldn't be shocking... It's literally the whole point of social media, that somehow got lost along the way. But it's not reserved for just our personal profiles, it's super important for brands too.
The more people see the real side of you, your brand, your business - the more they feel like they actually know you. And people buy from people they know and trust. That behind the scenes clip or that candid moment? It's doing more work than you think!
Having said all this - branding isn't dead. Keep your graphics consistent - same fonts, same colours - and beyond that, make sure everything still feels like you. Same energy, same tone of voice, same vibe. Someone should be able to scroll your feed and know it's yours without seeing your name.
We still keep a loose eye on things - not posting two similar looking images or graphics back to back, that kind of thing - but it's the content itself that matters more, not the grid aesthetic. So don't sweat it 🫶
Cohesive > perfectly curated ✨
