12/02/2026
OpenAI is testing ads inside ChatGPT for users on the Free and Go tiers. US only for now, but global rollout is a matter of when, not if.
The pricing tells you where they see the value. Around £45 per thousand impressions, roughly three times what you would pay on Meta. The reporting tells you where they see the limits. Impressions and clicks only. No conversion tracking. No downstream visibility.
OpenAI has committed to never selling user data and keeping conversations private. That is not a limitation they are working around. It is the product positioning. High attention, high trust, low measurement.
For brands comfortable buying visibility without attribution, this opens a new channel. For performance marketers expecting the data depth of or Meta, this is not that.
We have been watching this space closely. The monetisation of AI interfaces was never a question. The questions were always pricing model, data boundaries and rollout speed.
Now we have early answers on all three.
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