05/02/2026
For many smaller travel companies out there, the problem they face isn’t demand, it’s discoverability 🔍
People are actively searching for trips, hotels and experiences, but the first page is often filled with large booking sites that already rank for the broad, competitive phrases.
Even local terms can be too broad when bigger brands are targeting them. The opportunity is in the hyper-specific searches travellers actually use. Think: neighbourhoods, amenities, events and detailed needs.
Local pages built around those details can often outperform generic destination pages because they reflect intent, not volume.
👋 Read our latest article for more info on travel SEO: https://lnkd.in/dNZX3RjV
(P.S. We focus on the searches smaller travel brands can outrank, not outspend. Get in touch to see how we can help: https://lnkd.in/d2wmVVx7)
