03/06/2026
At the weekend, I spotted an advert on a train, which caught my attention, and it got me thinking.
We spend so much time talking about social media, websites and email marketing that sometimes we forget there are other ways to get in front of people too.
When someone is sitting on a train, waiting at a bus stop, or travelling on public transport, they're a captive audience.
They can't simply scroll past.
They can't click away.
They've got time to look, read and take it in.
That's why traditional advertising still has a place in your marketing mix.
Of course, digital marketing is incredibly powerful, but the best marketing isn't always about choosing one channel over another. It's about thinking about where your customers actually spend their time and making sure you're showing up there.
Sometimes the opportunities are right in front of us.
Have you ever seen an advert somewhere unexpected that really caught your attention?
👇 I'd love to know where.
