Thunder & Flash Marketing

Thunder & Flash Marketing The marketing revolution starts with Thunder

Everyone's talking about the AI announcements from Google Marketing Live 2026.However it's easy to miss what we perceive...
21/05/2026

Everyone's talking about the AI announcements from Google Marketing Live 2026.

However it's easy to miss what we perceive as the bigger story.

Google didn't just announce more automation, smarter bidding or new AI capabilities.

It reinforced something that's been true for years:

👉 Better data creates better decisions.

👉 Better measurement creates better optimisation.

👉 Better strategy creates better outcomes.

As Google's platforms become increasingly powered by AI, the businesses that will benefit most won't necessarily be those using the latest tools.

They'll be the ones with clear objectives, accurate tracking and a genuine understanding of what success looks like.

Because AI can optimise, but it can't define your goals for you.

It can't tell you which metrics matter, and it certainly can't fix broken foundations.

We've broken down the key takeaways from Google Marketing Live 2026, what they mean for businesses, and why strategy, tracking and measurement have never been more important.

📖 Read the full blog via the link in our bio.

We love a straight line (who doesn't!)Nice neat buying funnel: Awareness. Consideration. Purchase. Done.But... that is n...
12/02/2026

We love a straight line (who doesn't!)

Nice neat buying funnel: Awareness. Consideration. Purchase. Done.

But... that is not how people buy.

They lurk.
They compare.
They forget about you.
They come back six months later and buy.

And yet most marketing is still built like customers move politely from step one to step four.

Do yours?

New blog live on why marketing is not a straight line - link in bio

The next in our Meet The Collective series is Aiman Benhaqi, who is one of our SEO Specialists. Aiman is an SEO strategi...
27/10/2025

The next in our Meet The Collective series is Aiman Benhaqi, who is one of our SEO Specialists.

Aiman is an SEO strategist with a penchant for turning clicks into customers. With extensive sector experience from fintech and healthcare to ecommerce and education, Aiman is all about helping businesses boost visibility, drive sales, and grow revenue. 🚀

At Thunder & Flash, he's one that leads the charge on SEO strategy and ex*****on, blending his technical prowess with creative thinking to deliver measurable results.

Speak to us about getting more value from search engines via the link in our bio 🙌

We recently collaborated with to create some still image content for their new barber academy. Here is a little peek at...
06/10/2025

We recently collaborated with to create some still image content for their new barber academy.

Here is a little peek at the process, the theory and the output.

We had ALOT of fun with this!

Featuring in the shoot were also the amazing products.

If you struggle with Google Analytics reports, or have had enough of wading through multiple reports before you get to w...
22/09/2025

If you struggle with Google Analytics reports, or have had enough of wading through multiple reports before you get to what you need, we've gone and done a thing and made a super simple website traffic report... and it's FREE!!!

It's designed to be 'plug-in-and-play', meaning that you simply plug-in your website's Google Analytics, and that's it!

This report is perfect for business leaders or in-house marketing teams that just want to know the important stuff:

📍 Where does my traffic come from?
🆒 Are my visitors interested in my content?
📖 Which pages are most visited?
🎯 Does my traffic do what I want them to?
💷 What is the value of my website traffic?

This report saves you having to learn Google Analytics, and it saves you having to switch between multiple reports in Google Analytics to get the full story.

Again... it's completely FREE! All you need to do is go to the Linktree in our bio, scroll to blog articles and click the link called 'A Simple Looker Marketing Report For The People' and follow the instructions.

Why would we do this?
Because being helpful for you might start a conversation about where we can help in future. If not, we've simply been helpful, and we're cool with that!

Happy data-gathering!

We somewhat think of ourselves as dark horses at this moment in time. We're new into the market as a business, but as a ...
14/09/2025

We somewhat think of ourselves as dark horses at this moment in time.

We're new into the market as a business, but as a collective of specialists, we're absolutely not new to marketing. In fact, we're some of the most experienced and knowledgeable experts in our respective fields.

This is one of things that makes us a 'dark horse' marketing agency.

Working with Thunder & Flash Marketing gets you access to the very best, in the most flexible way possible, at a price that is accessible.

We love what we do and we can't wait to show you!!

Any good agency will ask their clients this question early doors. For some clients, this can feel frustrating, as we're ...
11/08/2025

Any good agency will ask their clients this question early doors.

For some clients, this can feel frustrating, as we're all hear to talk about fixing problems not about money. We get that, and that's why we've put together this post.

Contrary to some beliefs, it's actually a really important question for an agency to ask, because it contributes to how we'll respond and the recommendations we make.

How have you felt when agencies have asked for your budget on the first call?

We actually make this face when any marketing is running without an objective, a clear goal, or a strategy. It's often t...
25/07/2025

We actually make this face when any marketing is running without an objective, a clear goal, or a strategy.

It's often that we speak with businesses that just run PPC, or other types of marketing, because 'it feels like the right thing to do'. However, when we unpack the business's objectives and goals, it's usually that PPC efforts and budget is misaligned, or is just one touchpoint in their customer's buying journey, where competitors have a more compelling marketing strategy.

PPC is one of the most common cases, as it's a lower funnel, lead generating marketing lever, meaning it's incredibly tempting to align all of a business's marketing budget and effort here (why do you think Google and Meta make so much money!). The reality is that good marketing considers the full buying journey of the customer and nurtures them from awareness, through to intent, and beyond to retention.

All of this aside though, if a business's goals are to 'make more money', it takes careful consideration to understand what the marketing objectives should be (such as get more leads from the website, gain more visibility online, increase returning visitors, increase market share etc). Only at this point should channels, such as PPC be assigned, where they have clear cut objectives and obvious and tangible KPIs.

Don't spend your time and budget blindly!

19/07/2025

We've been working hard behind the scenes on our awesome new website.

It's not quite ready yet and we're still making some tweaks, but we thought we'd give you a quick glimpse at our home page so you can see what's coming.

We can't wait to show you what we've built!

Almost every time we speak to someone, we hear the phrase "I have no idea what my reports mean!" - it's probably one of ...
19/07/2025

Almost every time we speak to someone, we hear the phrase "I have no idea what my reports mean!" - it's probably one of the most common business challenges that we come across.

So, the first episode in our 'We Get It' series, is all about data challenges and pain points, where we unpack a few common data and reporting issues and give a few pointers on how you can fix it.

The 'We Get It' series is all about acknowledging and validating common business challenges, problems, objectives and goals. We'll talk about subjects like data & reporting, sales & lead generation, business growth plans, brand pe*******on, competitors and much more. It's all about looking at the common questions in these fields, and unpacking them from a marketing perspective.

Hope you enjoy!!

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Tuesday 8am - 5:30pm
Wednesday 8am - 5:30pm
Thursday 8am - 5:30pm
Friday 8am - 5:30pm

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