Growthack

26/04/2026

"My simple first 30-day SaaS SEO plan"

Stop waiting 6 months for SEO results.

"If your company has a successful paid search function, you should have a successful organic growth function. Period."

If your PPC is converting, your organic growth should be too. Here’s the "PPC to Organic" sprint for your first 30 days.



📌 DAY 1-7: THE PPC AUDIT

— Stop ignoring your paid search data.

— Identify the exact topics and keywords currently driving conversions in PPC.

— Find what truly resonates with your audience right now.

📌 DAY 8-14: CONNECT THE DOTS**

— Translate high-converting PPC areas into an organic content sprint.

— Stop focusing only on "foundational stuff" that takes 12 months to show value.

📌 DAY 15-30: GO FOR THE QUICK WIN

— Target visibility in areas already proven to convert.

— Deliver measurable value within the first 3 months to build trust

Most people waste 6 months on "foundational work" and tell leadership they won't see results for a year.

Remember to look at your PPC data. If it converts through Google Search ads, it will convert organically.

Find a quick win immediately. Prove the value of organic growth by connecting the dots between what people are already buying and your organic visibility.

24/04/2026

Is your AI-driven search ruining your brand reputation? 🤖

When users ask ChatGPT about your pricing, they might not just see what’s on your website. AI often pulls data from old forums and outdated sources like an old AWS thread leading to major misinformation.

Marketing is shifting!

It’s no longer just about standard SEO; it’s a brand exercise in positioning and ensuring your commercial data is reflected accurately across the entire web.

Time to get brand-focused in the age of AI.

27/03/2026

6x nominations for this year's European Search Awards ✨️

Thanks to our wonderful clients and the team.

Also thanks to the judges and

https://europeansearchawards.com/2026-shortlist/

📌 BEST USE OF SEARCH - RETAIL/ECOM (SEO)

📌 BEST USE OF SEARCH - B2B (SEO)

📌 BEST USE OF SEARCH - B2C (SEO)

📌 BEST USE OF SEARCH – HEALTH

📌 BEST SEO CAMPAIGN x2

21/03/2026

The Hidden Trap of Scaling an Agency 😱

Every new hire shouldn't mean more stress. If scaling is hurting your delivery and losing you clients, it's time for a new approach. Discover how to keep your headcount small while maximising your lifestyle and profits.

14/03/2026

"How I became a manager with ZERO training" ❌

Thierry Ngutegure, Head of Data Storytelling at Six Chillies, joins EP12 of the Beyond SEO podcast to discuss why being excellent at your job doesn't automatically make you a decent people manager.

He shares the "Cristiano Ronaldo" analogy: just because someone is the best player on the pitch doesn't mean they have the skills to coach a team or cultivate a culture where others can thrive.

04/03/2026

Data translator joined us in the studio recently and dropped some knowledge. 🧠

Data isn’t the problem.

The way marketing teams use it is.

In EP12, Glen sits down with Thierry Ngutegure to talk about why so much marketing data never turns into action.

And it felt very familiar.

We’ve all seen it.

📌 15-page dashboards
📌 Reports that look impressive
📌 Decisions that never get made
📌 Different teams telling different stories

SEO sees one audience.

Paid looks at another.

While social has its own version of performance.

Everyone’s busy.
Nobody’s aligned.

As Herbert Simon famously observed:

“A wealth of information creates a poverty of attention.”

When attention collapses, decisions stall.

Thierry described himself as a “data translator”.

Not the best analyst.
Or the loudest strategist.

The bridge.

The person who can take numbers and turn them into:

- What changed
- Why this matters
- What we do next

He shared a simple structure:

↳ Why should I care?
↳ How did we get here?
↳ What do you want me to do about it?

Most reports don’t answer those three questions.

They just describe what happened.

As AI becomes involved, this gap gets wider.

More output, charts, dashboards...

Which often leads to even more confusion.

If your reporting isn’t influencing decisions, it’s not doing its job.

🎥 Full episode live now.

Worth a listen if you lead a marketing team.

07/02/2026

Stop Chasing the GOAL. Focus on the CRAFT Instead! ⏳️

Are you stuck chasing the end goal?

Beyond SEO hosts Glen Chamisa amd Kevin Kapezi discuss a forgotten skill: perfecting your craft.

Sometimes the biggest gains aren't the final result, but the intangible skills (like communication and managing conversations) you develop along the way. Stop focusing only on the destination and love the process!

Listen to the full episode of the Beyond SEO podcast for more pro tips!

30/01/2026

Best SEO Campaign Winner 2026! ✨️
Growthack & PassMeFast: "Fuelling Search Intent and Accelerating Product Discovery"

19/01/2026

The team behind the scenes! Every Monday is a happy one 😎

30/10/2025