30/07/2026
Now live: a new website for Sutherland & Barnett, a city-centre salon in Nottingham's Lace Market.
Most salon sites treat retail as an afterthought — a "Shop" tab bolted on the end.
For S&B it's the opposite. The colour happens in the chair; whether it still looks right in six weeks happens at home. Retail is what completes the client's journey, so it had to carry equal weight to the services.
What that meant in practice:
→ A custom Shopify theme — built from scratch, not a theme-store template
→ Shopify because the content and the shop then live in one system. One login to update a service page, a product price or an order. Hosted, PCI-compliant, and a user friendly checkout process.
→ Online Store 2.0 — ten modular sections the salon can reorder themselves without a developer
→ Products merchandised by concern, not product type: Cleanse & Scalp, Colour Protect, Repair & Strengthen, Style & Finish. Clients shop the way a stylist prescribes
→ Booking left in Salon iQ, the third-party system they already run — deep-linked from every page rather than rebuilt. Knowing what not to build is half the job
→ And a custom "Find Your Routine" quiz — four questions, under a minute, no email gate. A stylist consultation, translated into an interface
Booking an appointment and buying the products that protect it are now one journey, not two.
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https://sutherlandbarnett.co.uk
