Shot By Taz

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Shot By Taz Video Strategist - Brand filmmaker. FPV drone Specialist
AI-augmented production
📍Midlands UK

09/10/2026

One of the strangest things about ambition is how quickly your achievements become your baseline.

Something you once dreamed of doing can become something you barely acknowledge.

Not because you’re ungrateful, but because you’re so focused on improving that you forget to appreciate the life you’re already living.

And I think that’s particularly true when you’re self-employed.

There’s no finish line. Nobody telling you you’ve done enough. No obvious point where you can confidently say you’ve made it.

And while I think that hunger to keep improving is a brilliant thing, there’s a danger in constantly moving the goalposts.

You can build a genuinely brilliant life and still convince yourself you’re falling behind.

So perhaps the real challenge isn’t becoming less ambitious.

It’s learning to recognise your progress without immediately dismissing it.

You can be proud of where you are and still be excited about where you’re going.

You’re doing great. Yes, you.

06/10/2026

The word ‘drone’ can make FPV sound a lot more intimidating than it actually is.

A lot of the drone work I do uses incredibly small, lightweight drones, designed specifically to fly safely through tight spaces, around people and indoors.

Luckily, it’s not about size, but what I can do with it that counts.

This is nothing like the huge drones people often picture when they hear the word.

That doesn’t mean safety is taken lightly though... Every flight is still planned, controlled and assessed properly.

But the size, weight and setup of the drone makes a massive difference to the level of risk.

So if you’re a venue, brand or client thinking, “I’m not sure I want a drone flying around in here”…. Then I’m probably going to send you this video, because FPV will be very different to what you’re imagining.

Small drone. Controlled flight. Epic result.

06/10/2026

Imagine a business that does everything right: great service, great results, happy customers…

Yet all business goes to a competitor who isn’t as good.

Often, the difference isn’t the work. It’s how clearly and consistently each one explains it.

Before someone ever speaks to you, they’re judging you on your website, your social media, your ads and the way you show up online.

Whoever makes it easiest to understand what they do tends to get the attention first.

That’s why quality alone doesn’t speak for itself.

It’s also why video production matters. Not because it makes a business look better than it really is, and not for pretty pictures, but because it communicates what you provide in a way people can take in quickly.

Ask yourself:

“Could a stranger understand what we do in 30 seconds?”

“Does our online presence match the quality of our work?”

“Would a customer choose us if this was all they saw?”

If the answer to any of those is no, that’s a useful place to start.

What’s the one thing you wish potential customers understood about your business before they got in touch? 👇

29/09/2026

1. Being called “the drone guy” gave me anxiety. It was meant as a compliment. I heard a box, so I spent years running from the thing I was best known for.

2. I started indoor FPV in 2021, and I was too early for the market. Nobody was asking for it, people barely understood the value of it, so I pivoted.

3. Sub-250g and FPV together got me into spaces the big rigs legally can’t touch. Not a flex, just the reason the shot exists

4. My clients sometimes say “you probably can’t fly in here”… Then they see one pass through the room and start suggesting places to fly.

5. A single continuous take through a building says more about it than four minutes of cutaways ever will. People feel the space instead of watching it.

6. Nobody really understands the work... The line, the light, the timing of a door opening, the ten decisions before takeoff. That’s the actual job, and it’s invisible by design.

7. I’ve undercharged for shots nobody else in the region could deliver. Simple facts.

8. My clients ask for an FPV shot and I end up walking them through a brand strategy, for free.. sometimes I really should just fly the drone lol

9. I have put over 80 hours of practice into a simulator, before even buying a drone. No client, no camera, just hour after hour on the computer screen until it stopped being luck.

10. My stomach still tingles before takeoff on some projects... I’ve decided that’s a good thing.

So here we are. Not for the likes, for the trust, and finally owning the thing I’ve been sidestepping since 2020.

Turns out being known for something isn’t a cage. It’s a door. And I fly through those now.

29/09/2026

1. Being called the drone guy gave me anxiety. It was a compliment, I heard a box… so I spent years running from the one thing I was best known for.

2. Five years of flying and I never niched in to it. I told myself staying broad kept the bigger projects open… Really I was just afraid to commit in case something shinier came along.

3. I thought drone work was worth less than brand films, so I steered clients away from it. Turns out it’s the thing that gets my emails opened. Cheers for that.

4. I fly small, sub-250g drones to keep legal in places big drones can’t go. Consumer equipment can do amazing things in the right hands, gear is meaningless to an extent.

5. I have flown FPV indoors since 2020 and nothing took off quick enough for me, so I pivoted… again. I’ve been early on nearly everything and quit every time the numbers were slow.

6. I’ve got footage that’s still bringing enquiries twenty months later. Twenty months…. and I’ve still not really posted about it.

7. People ask me for aerials and I walk them through a brand strategy… for free. I hear myself doing it. Sometimes I should just fly the drone and shut up lol

8. Not many people understand that it isn’t just flying. It’s thinking, framing, editing, lighting and storytelling that nobody will consciously notice… that’s the actual job.

9. I’ve seen more sunrises in the last 5 years as a pilot, than I have for 30 years as a civilian.

10. Every time I open the app I still get that little check in my chest before takeoff. Five years in, and I’ve decided that’s a good thing.

So here we are. Not for the likes, for the trust, and finally owning the thing I’ve been sidestepping.

Turns out being known for something isn’t a cage, it’s a door, let’s swing it open.

29/09/2026

Video production for a major shopping centre’s staple annual event involves a lot more than simply capturing what happens on the night.

As we approach Student Night 2026, here’s a director’s cut of last year’s event.

The challenge with a production like this is creating a suite of content that can speak to several different audiences at once: the students attending, the businesses involved, the wider city and, ultimately, the client behind the event.

It needs to feel exciting and culturally relevant enough to work B2C, while still functioning as a polished commercial asset for the business.

That balance between B2C and B2B is where good corporate content really earns its value.

Externally, the content needs energy. It needs to capture the scale, atmosphere and experience of the event in a way that people actually want to watch.

But from the client’s perspective, it also needs to communicate something bigger: the strength of the event, the engagement it creates, and the value of the Victoria Centre brand to retailers, partners and stakeholders.

That’s one of the biggest advantages of outsourcing the creative properly.

The client can concentrate on delivering the event.

My job is to understand what they’re trying to achieve commercially, translate that into something visually engaging, and leave them with a bank of content that continues to work for the business long after the doors close.

Because looking good is only half the job.

The best video assets have a reason to exist.

27/09/2026

What would it actually feel like to study here? 🎬

That’s a question this FPV drone project should answer: helping prospective students understand where they would be studying, and what the institution offers.

Across six campuses has a huge range of spaces and specialist facilities to discover. An FPV film gives people a chance to explore them before they visit.

Moving through the workshops, studios and learning spaces helps a future student picture themselves there.

The ‘prospective customers’ (ultimately) can see the surroundings, get a feel for the scale and discover the facilities in one visual form

For me, the creative decisions start with understanding what matters to the people watching. The filming brings that thinking to life.

This project was about capturing the character of each campus while giving people a clearer sense of Nottingham College as a whole.

If you’re marketing a college, university or venue and want to help people imagine being there, drop me a message.

27/09/2026

Basically regardless of how you feel about AI, you’re gonna be on the receiving end of it, so may as well get to know how to do it yourself Shirley?

Robot wars anyone?

25/09/2026

Pretty content is a common mistake many clueless business owners and marketing teams are still making.

Nobody should be paying for pretty content anymore.

Polluting the newsfeed.

If a company drops budget on “aesthetic” shots with zero strategy behind them… that money’s going straight down the drain.

Because the value was never in the 4K. It was never in the gear.

It’s in the message. The story. The reason the video exists in the first place.

A videographer with no strategy gives your business meaningless content.

A video strategist gives you a return on investment.

One fills a feed… maybe get some likes

The other delivers a return on investment: sales, trust, attention, growth.

So before you hire “a content creator” ask one question: why do you need content?

Really, what’s the strategy? If your content creator can’t help you answer that… it’s not looking good bref

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