SG Design

SG Design Helping ambitious, purpose-led businesses unfurl and grow with thoughtful branding, standout websites, and soulful design support.

Blending strategy, storytelling and a dash of creative magic to build brands that connect, inspire and thrive.

Out walking this morning, the forest floor was absolutely scattered with acorns. I have since learned it’s a mast year -...
15/09/2025

Out walking this morning, the forest floor was absolutely scattered with acorns. I have since learned it’s a mast year - when oak trees conserve their energy in some seasons, then release an abundance of seeds all at once. A natural surge of potential, waiting for the right conditions to grow. 🌿

The hedge witch in me couldn’t resist scooping them up, stuffing my pockets full of acorns (and possibility). ✨

It struck me how much this mirrors branding. Ideas are everywhere, brimming with potential, waiting to unfurl into something lasting. But abundance alone isn’t enough. Not every acorn becomes an oak.

That’s where guidance matters. Sometimes we need a hand to hold, someone to nurture the spark, to shape it, to create the right conditions for growth.

🌳 At the heart of what I do is helping businesses gather their seeds of inspiration, root them in strategy, and guide them as they unfurl into soulful, unforgettable brands. Like tiny acorns scattered underfoot, ideas need the right conditions to take root…so here’s to mast years, pockets full of possibility, and trusting the seasons of growth. ✨

Friday Fun Day! ✨This just popped up in my memories! This time last year I was in my element designing the full wedding ...
27/06/2025

Friday Fun Day! ✨

This just popped up in my memories! This time last year I was in my element designing the full wedding vibe for Kitty & Karl - creating everything from ‘passport to party’ invites complete with ‘boarding passes’ to VIP-style after party branding (yes, Ministry of Wesson was a thing!)

Kitty’s as into Pantone’s as I am, so we built their whole wedding look around the colour of the year - soft, sunny, and full of love. 🧡

They were all in from the start. Total trust, no creative limits.

Design doesn’t have to be serious. Sometimes it’s just about letting loose, and having fun!

Thanks party people - TFIF - have a great time at Glasto tonight! .wesson 🎪🪩

This old Paperchase postcard’s been sat on my shelf so long I stopped seeing it. No idea where it even came from! Today ...
26/06/2025

This old Paperchase postcard’s been sat on my shelf so long I stopped seeing it. No idea where it even came from! Today it caught my eye, it’s always been there - half-forgotten, but fully rooted in how I work.

✨ Be bold. Be italic. Never regular. ✨

Still the brief. Still the vibe. Because no one ever stood out by playing it safe.

Branding for me is about standing fully, wildly, soulfully in your difference, creating a visual identity that blooms beyond the margins.

🗞️ New Mag Monday!Fresh content just landed for a 24-page market update all about AI-RAN innovation, designed for long-s...
16/06/2025

🗞️ New Mag Monday!
Fresh content just landed for a 24-page market update all about AI-RAN innovation, designed for long-standing client The Mobile Network.

I’ve been working with TMN on editorial design for over a decade now – turning big, technical ideas into clear, engaging layouts that make sense and inform without looking corporate (and erm boring!)

This one will feature some tricky infographics too – always a favourite challenge of mine. I still get a buzz from good typography and thoughtful layout – print is where it all started for me and I’ll never tire of the magic in the details.

Will share more once the proofs are in! 💥

✨ Friday Roundup ✨Loved jumping in this week to help new client Mtivity with a last-minute design request.They were head...
06/06/2025

✨ Friday Roundup ✨

Loved jumping in this week to help new client Mtivity with a last-minute design request.

They were heading to a conference and needed a professional roll-up banner... fast. Their usual designer had gone quiet, so they reached out to me with just a logo and a few lines from the website.

🎯 Challenge accepted!

▸ I created a bold, clear design with custom icons to highlight their SaaS platform
▸ Kept everything clean, corporate and conference-ready
▸ Delivered the final print file in record time – all set for the stand!

Always happy to help businesses show up looking sharp – even on a tight turnaround.

If you’ve got an event coming up (or need something turned around quickly but still beautifully!), I’ve got you. 💪

Brand evolution | eCommerce website | Packaging design | Digital marketingSince 2013, I’ve had the pleasure of working a...
06/06/2025

Brand evolution | eCommerce website | Packaging design | Digital marketing

Since 2013, I’ve had the pleasure of working alongside Louise Cowan – a high-end seamstress known for her beautifully crafted curtains, blinds, and soft furnishings.

What started as a simple logo and holding page has gently unfurled into a refined, cohesive brand – one that truly reflects Louise’s meticulous standards and love of detail.

Together we’ve created:
▸ A full eCommerce website that balances elegance with ease of use
▸ A refined secondary monogram mark for use on packaging & socials
▸ Thoughtfully designed print assets – from thank-you notes and swatch cards to custom box tape
▸ Email campaigns and Facebook ads that feel as plush as her cushions
▸ Support for her blog 'Designer’s Notes' – a beautiful extension of her storytelling and exceptional taste!

This is a perfect example of how brand design can grow gently over time, always staying rooted in craft, clarity, and soul.

If your business is ready for its next chapter – whether that’s launching a shop or simply refining your presence – I’d love to help you unfurl & bloom. 🌿

✨ Client spotlight: Hair By Alice EngwellBrand identity | Visual styling | Design setup for print & socialAlice is a tal...
06/06/2025

✨ Client spotlight: Hair By Alice Engwell

Brand identity | Visual styling | Design setup for print & social

Alice is a talented hair stylist with a gift for creating soft, romantic looks. She came to me looking for a brand identity that felt just like her work: elegant, effortless, and rooted in natural beauty.

With a smaller budget and a growing business, she didn’t need all the bells and whistles - just something beautiful, aligned, and professional to help her show up confidently across platforms.

We created:
▸ A flowing, feminine logo with clean, modern type
▸ A soft, earthy colour palette inspired by pampas and bunny tail grasses with gold accents
▸ Elegant business cards, branded literature, and custom social templates – all styled to feel cohesive and graceful

✨ This is a perfect example of how a thoughtful design foundation can help a business grow with clarity and confidence - even on a smaller budget.

If you’re a small, independent business in need of a brand that helps you feel seen and spark connection, I’d love to help, let's chat!

Brand identity | Website design and devAmy and Louise, the talented duo behind Switch Interiors, came to me with a bold ...
06/06/2025

Brand identity | Website design and dev

Amy and Louise, the talented duo behind Switch Interiors, came to me with a bold mission: to ditch the off-the-shelf logo and create a brand that truly reflected their creative spirit and bespoke approach to interior design.

They’re not just interior designers - they’re storytellers of space.

I crafted a brand identity that felt as confident and layered as their work:

▸ A punchy tagline – “Interiors with Edge” – to reflect their brave but real and contemporary style
▸ A dynamic, angular logo with a cheeky cut-off corner drawn from the form of the “W” in Switch
▸ A zingy pop of pink to bring the energy and spark they’re known for

The result? A soulful, standout brand with clarity, confidence and just the right amount of edge - ready to speak directly to dream clients and property developers alike.

🌿 If your business needs a visual identity that’s just as distinctive as you are, I’d love to help you unfurl & bloom.

Nutley, East Sussex | shonagow.co.uk

Over a Decade of Design for The Mobile NetworkFor more than 10 years, I’ve had the pleasure of art directing The Mobile ...
06/06/2025

Over a Decade of Design for The Mobile Network

For more than 10 years, I’ve had the pleasure of art directing The Mobile Network Quarterly Magazine, a specialist publication that explores the ever-evolving world of mobile communications.

My role? To make the complex beautiful.

From telco cloud infographics to editorial features on network infrastructure, I’ve transformed dense, highly technical content into layouts that inform, inspire, and occasionally surprise and push the norm! ✨

Each issue is a deep dive into telecoms – but through intelligent visuals, thoughtful infographics and bold editorial design, we’ve built a clear and compelling voice for an industry that’s anything but simple.

Beyond the magazine, I also design advertorials, branded content, and graphics for global telecom events like Mobile World Congress and The Small Cells Forum. The goal is always the same: clarity, energy and impact.

This collaboration has stood the test of time – and I’m proud to say the visuals remain as fresh, ambitious and engaging as ever.

Curious?
You can see a selection of my work for TMN here: https://shonagow.co.uk/portfolio/tmn-quarterly-magazine/
https://the-mobile-network.com/publications/

🌿 Branding, Websites & Design to help your business Unfurl & BloomHi, I’m Shona – the creator behind SG Design. I work w...
29/05/2025

🌿 Branding, Websites & Design to help your business Unfurl & Bloom

Hi, I’m Shona – the creator behind SG Design. I work with independent, soulful businesses to create branding, websites and print that feel aligned, intuitive, and beautifully ‘you’.

Whether you’re just starting out, pivoting your offering, or simply need a space online that reflects the heart of what you do – I’m here to guide you through it gently, step by step.

✨ What I can help with
• Branding & logo design that tells your story
• WordPress websites
• Thoughtful design for print, editorial & packaging
• Infographics, exhibition & campaign creative
• Email marketing, content support & more

I’m based in the Ashdown Forest and love working with local businesses who want clarity, calm, and creativity - without the jargon or overwhelm.

If that sounds like something you need, pop me a message or visit shonagow.co.uk to have a browse. Let’s create something rooted in purpose and ready to grow.

Address

Nutley

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