The Marketing Architect

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📝 Homework: Write down every repetitive, manual task you and your team do outside of your service offering across the 'c...
17/10/2023

📝 Homework: Write down every repetitive, manual task you and your team do outside of your service offering across the 'customer journey' - the process they go through to buy from you.

Download our Marketing MOT on our website to see how marketing activities could support your potential clients as they become actual clients, and save your team a whole load of time.

Automating some simple marketing processes in your business will:
👉 Save you more time
👉 Make you look super slick
👉 Provide an even better service
👉 Support your marketing goals for lead generation and conversion

Using automations to support your marketing processes doesn't take away the personal touch, it enhances the experience.

If nurturing leads is a massive time drain, please get in touch. We LOVE creating lead magnets, email welcome sequences and newsletters including the tech!

Just like the foundations of your house, the foundations of your marketing are the piece on which everything else rests....
12/10/2023

Just like the foundations of your house, the foundations of your marketing are the piece on which everything else rests.

Get the foundations right and everything else falls into place easily. Creating content that helps you find new clients is a cinch, offerings stack together, teams are on the same page, potential clients understand what the heck you’re talking about.

But, when you dive into creating content or website copy without first focusing on these foundations, it ends up too loose, messy, unconvincing, untargeted, bland, or all of the above.

Read the latest blog on The Marketing Architect website to find out; what makes up a businesses’ foundations, and why it's impossible to get everything else right without them.

https://marketingarchitect.co.uk/how-to-guides/content-that-helps-you-find-new-clients/

We loved working with Lola! With such a strong brand and brilliant interior design service, we were delighted to help Lo...
10/10/2023

We loved working with Lola!

With such a strong brand and brilliant interior design service, we were delighted to help Lola with the one thing she was lacking - time.

And, now we have set her up with some consistent marketing processes, she can concentrate on creating amazing spaces - win, win for everyone!

We created Lola's blogs and email newsletter to help grow her audience.

Is that something you need help with?

Take a look at our services on our website for more information.

https://marketingarchitect.co.uk/marketing-services/freelance-marketing-manager-content/

You should be sending consistent, brilliant emails to your audience, right?If you're not it's probably for one of these ...
05/10/2023

You should be sending consistent, brilliant emails to your audience, right?

If you're not it's probably for one of these reasons:

👉 There’s no one in-house with the time to take it on.

👉 You need guidance on your email marketing strategy and an outsider’s perspective on your content and messaging.

👉 You don’t know how to get the best out of your email platform.

👉 You want your emails to look good and have impact, but you don't know how to do that.

👉 You lack accountability. No one's making sure you're spending your time consistently contacting customers and potential customers.

We provide an email marketing service for our clients to help with all of the above:

📧 Email Strategy - We make a plan to maximise how your business can benefit from email marketing.

📧 Email to Grow - Monthly Roll-Out of our Email Marketing Plan.

If you're interested in outsourcing your email marketing and think our services could work for you and your business, get in touch!

We’ve been creating email marketing sequences and newsletters to support our clients’ revenue growth for over 10 years (and we love it!)

✅ To-do: De-risk your marketing plan, attract new leads, nurture engaged prospects and encourage repeat buying.📧 How? Ad...
03/10/2023

✅ To-do: De-risk your marketing plan, attract new leads, nurture engaged prospects and encourage repeat buying.

📧 How? Add email marketing into your marketing mix.

Social media marketing will always have its place, but when you're marketing a service a robust lead generation strategy requires various channels.

Email marketing is the one place that doesn't have to be over complicated, allows you to communicate consistently with leads generated from other channels and can be extremely cost effective.

It's also, I think, the most intimate of all the channels - you are speaking privately to your reader, there's no one else around, unlike on social, where there's always someone watching! 😬

If you’ve done a lot of the work already to build your brand and create content like blogs and social posts, you already have a lot of material. It's time to launch and manage your newsletter, to leverage those resources, give you a consistent marketing voice, grow your database and help you reach the next level of success.

The Marketing Architect's Email to Grow service will support you to do just that.

Book in for a discovery call by sending over a message or visiting our website.

Want an easy way to speak to your target audience in a language they understand? Simply tell them what you've done, for ...
28/09/2023

Want an easy way to speak to your target audience in a language they understand? Simply tell them what you've done, for a business, just like theirs.

What are the steps for creating a case study that converts?

👉 Choose the right client
👉 Use a clear structure
👉 Get the timing right - you will want to show off the results!
👉 Get your client's perspective
👉 Find out their house rules - so you can ensure it makes it through sign off
👉 Include direct quotes
👉 Highlight your values and how you're different as a service provider
👉 Make it easy to digest
👉 Provide evidence - time and money is always powerful!
👉 Cover off any objections e.g. your price point
👉 Get it beautifully designed

We can help with ALL OF THE ABOVE ☝️ by liaising with your happy clients and project managing the creation and design of compelling case studies for your business.

Take a look at an example we that we created for our own business about our client Amanda Shaw Solicitors:

https://marketingarchitect.co.uk/client-stories/client-story-amanda-shaw-solicitors-communicating-excellence

CONFESSION TIME! 🙈Who's had 'email marketing' on the to-do list all this year?Who wants it off the list?! Truth is, it's...
26/09/2023

CONFESSION TIME! 🙈

Who's had 'email marketing' on the to-do list all this year?

Who wants it off the list?!

Truth is, it's not that hard in terms of the tech set up, there are so many easy-to-use platforms available.

The hard part is creating engaging content, consistently and freeing up your diary to do it. This could be why it's still hanging around winking at you on the task board 📧 😉

We’ve been creating email marketing sequences, and newsletters, to support our clients’ revenue growth for over 10 years. That’s thousands of emails to convert new customers, encourage repeat buying and keep those who aren’t ready to buy engaged until they are.

We specialise in well-thought out marketing strategies, and organised, scalable systems, tailored to work for your business. We’re more than happy to take responsibility for making your marketing happen, saving you precious hours and freeing you up to focus on the bits you do best.

Get in touch - we would love to get email off your list and into your clients inboxes!

21/09/2023

Are you an accountant who simply loves writing blogs that perfectly balance readability with SEO optimisation so they drive organic search traffic AND inspire your readers?

Or, are you a business coach who is happy to manually process every lead that comes your way?

Or, are you a therapy practice owner who loves creating email marketing campaigns and setting them up in a slick email marketing platform?

No, didn't think so!

If you went into business to do the thing that you a) love b) are good at c) know will be profitable, and you're starting to realise that marketing isn't how you want to spending your time, then hello 👋

We specialise in working with service-based businesses.

We love working with services because they are so wonderfully intangible, and that makes for a more interesting marketing project. For you, this might mean doing your own marketing is harder than it would be for a product business.

The challenge is always going to be around helping a potential client to understand exactly what you offer, and in some cases, why they might need it. When you can’t show them the thing or demonstrate it, like you can with a product, getting people to understand what you offer is a more complex (and exciting!) challenge.

Here are some of the specialisms we have worked with recently:
👉 A bookkeeping firm
👉 A training provider
👉 A life coach specialising in supporting mid-life professionals
👉 A leadership coach specialising in imposter syndrome
👉 2 HR consultancies
👉 A live-in care provider
👉 An image consultant
👉 A conveyancing firm
👉 An eating disorder therapist

Take a look at some more specific client case studies on our website 👇

www.marketingarchitect.co.uk/clients

Do NOT leave this until January 👇You will see lots of New Year content around goal setting and planning for the year ahe...
19/09/2023

Do NOT leave this until January 👇

You will see lots of New Year content around goal setting and planning for the year ahead, but really you should have it nailed before you wind down with a mince pie.

How you're going to hit your goals next year, whether they include significant growth or entering a new market, takes time to plan before you even get to the ex*****on.

And if there's a specific problem you need to solve (never enough leads, losing customers or struggling to connect with the right audience) then now is the time to act.

The good news? We have something that might help you get into planning mode over the next few weeks!

Our Marketing Strategy MOT is a checklist of these components within a marketing strategy for service businesses.

Download it today, and use it to evaluate your business – you’ll quickly realise which parts are missing!

FB: https://marketingarchitect.co.uk/marketing-strategy-mot/

What questions could you answer now for potential clients, that 'future you' will be oh so grateful for? Why are FAQs im...
07/09/2023

What questions could you answer now for potential clients, that 'future you' will be oh so grateful for?

Why are FAQs important for service-based businesses?

1️⃣ Qualify leads - Are they the right kind of client? Do they have the budget? Give them the opportunity to filter themselves out before they contact you.

2️⃣ Save time - Discovery calls and service trials should be where you and the client decide if you're a good fit, clearing up any objections and sealing the deal, not an opportunity for a full inquisition.

3️⃣ Build trust - Some of us (me included!) like to research, ponder, overthink and go round the houses before parting with our hard-earned cash. Any touch-point that helps customers make a decision to choose you over your competitors should be considered in your marketing strategy.

Do you have questions for us? We've listed some in the FAQ section of our website or drop us a message.

Then, if you're ready to take charge of your marketing, book in a call!

Excuse me, did you just say OFFLINE marketing for coaches, consultants and practices? As in not the new shiny social med...
05/09/2023

Excuse me, did you just say OFFLINE marketing for coaches, consultants and practices? As in not the new shiny social media apps or AI generated automated communications?

Yeah, we did! 🙌 💌

You might be surprised that we include direct mail campaigns in our marketing plans for some clients. But why? Let us tell you ⤵️

1) Not many people use this marketing method! You can use this as an opportunity to stand out in a busy, and, mostly digital, world if you do it well.

2) Some people just don't read emails or use social media as you would expect. Do your audience research to confirm where people 'hang out' and if it's not typically online, a new approach is required.

3) It's highly targeted - Find the decision makers and get in their direct eye-line.

4) Explain complex ideas, new concepts or high ticket value services. Direct mail is perfect when there's more to say and a specific message to get across.

5) Direct mail can drive visitors online and feed your marketing funnel - Just because it’s offline doesn’t mean your direct mail piece can’t integrate with your website.

6) Who doesn't love getting something nice in the post? Just make sure that what you send is something they'll appreciate.

If that all still sounds a bit daunting, but you're wondering if direct mail could could be effective in your business, you know where we are (but feel free to message, no postcards required!)

Great people + Knowledge + Efficiency + Smooth processes + Quality + Customer focus + Adaptability + Continuous improvem...
31/08/2023

Great people + Knowledge + Efficiency + Smooth processes + Quality + Customer focus + Adaptability + Continuous improvement = YOUR AMAZING SERVICE

But, if only you know about your brilliance as a service-provider, your marketing might feel a bit 'meh' without something meaningful to back it up.

We can help you gather the proof of your brilliance and share it with potential clients, so they start to see exactly why they should be working with you.

Get in touch to find out more!

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