26/04/2025
Introducing Sammy – Director of the South West Hair & Beauty Awards
With a lifelong passion for hair and beauty, Sammy is the heart behind the South West Hair & Beauty Awards.
Driven by a love for creativity and community, she is proud to bring a touch of glamour and celebration to the South West, honouring the incredible professionals who make this industry shine.
As a devoted mother of three and a dedicated mental health nurse, Sammy’s journey is rooted in care, inspiration, and hard work. Her family fuels her drive every day, and her vision is clear: to build a platform where talent is celebrated, dreams are recognised, and the local industry feels truly supported.
Alongside her role leading the South West Awards, Sammy is also the proud Director of the Cornwall Hair & Beauty Awards 2025, continuing her mission to champion excellence within the industry across the region.
Her experience includes successfully creating the Summer Ready Beauty Show in 2019 — a true testament to her passion for delivering unforgettable events.
With a big heart, an eye for excellence, and an unwavering commitment to the beauty industry, Sammy is ready to make these events truly unforgettable.
Join us on this exciting journey!
Official Prestigious Awards Sponsor Hair Closures & Frontals UK
Official Headliner Sponsor Freckle Lash, Brow & Beauty Supplies
Official Headliner Sponsor
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