22/03/2024
BRAND PACKAGE - JHart
BRIEF:
Design a brand package for a luxury animal portrait product company which hand draws animal portraits and prints them onto a range of high quality products. The brand must look friendly, sleek and professional.
DESIGN:
🤍The overall look of this brand represents the products that the company sells which feature clean, vibrant designs, predominantly on white backgrounds.
🤍 The script, signature-like typeface used for the logo gives the brand a luxurious feel whilst representing the craftsmanship that goes into drawing each animal and printing every product.
🤍 Using teal as the primary colour creates a unique, expensive and trustworthy feel that represents the creativity at the heart of the brand.
🤍 Lastly, the heart shape between the ‘J’ and ‘H’ not only represents the business’ name ‘Hart’, it also adds to the friendly feel of the brand and represents the love that goes into each product.
🤍The rest of the brand assets follow the same design rules, predominantly using the white and teal brand colours and utilising the company’s hand-drawn animals where possible to add to the advertising.
🤍 Each design is slick, clean and modern, which again matches the feel of the company’s products and keeps the brand looking consistent throughout all media channels.
🤍 The secondary typeface is clean and easy to read, adding a nice contrast to the primary typeface.
Fancy some fresh new branding for your business? Get in touch today!