02/10/2025
*BRAND REVEAL*
A project built on a lifetime of lived experience and passion. Rachel came along to an Amplify & Connect workshop, knowing she would be launching this business and wanting to ensure she got it right from day one.
The moment she shared her story, I knew this was going to be a special brand to build - from learning Reiki to support her daughter with a life long health condition to making the decision that deep, connective, restorative care for those with chronic conditions was going to be the thing that drove her into the next chapter of life...
This isn't about spa treatments or quick fixes or even relaxation in its traditional sense. Sentu (pronounced sen-too) is about real healing and relief - it's a safe space that focus' on treating the root - not the symptoms.
The brand icon is a mixture of a fingerprint and a tree root - representing the depth of connection and the healing touch Rachel brings across of number of different modalities and practices.
The brand needed to feel like Rachel - it's calm, deep, and rooted in nature. Every brand we build gives the client permission to show up as themselves - it's our golden rule - so this brand is relaxed and casual enough that Rachel's lived in dungarees make the perfect work uniform - there's no spa scrubs here...
A brand isn’t just logos or colours - far from it.
It’s a reputation - and this one has been lived, earned, and now - designed to last.
We have 3 spots remaining before we close the books for 2025. If you're ready to step into a brand that better represents your passion, your expertise and your personality then drop me a message xx
