RFS Marketing & Communications Ltd

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RFS Marketing & Communications Ltd This is where you receive no nonsense, affordable and effective internet marketing services. Highly recommended." Amanda Bluglass, Director/Producer
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"Richard has been helping us with our marketing for the last six years as we have grown from a single person business to a multi-site operation. Great to work with, always on hand for advice, he is as much focused on strategy and process as he is about the messages we want to get across. Kerry Lunt, Practice Manager, Finton Doyle Ltd


"Richard brings enthusiasm, expertise and integrity to any project. A true professional who is committed to seeing the job done with humour, precision and within budget.

Marketing doesn't always need a BIG idea.Sometimes growth comes from making lots of slightly boring things slightly bett...
12/10/2026

Marketing doesn't always need a BIG idea.

Sometimes growth comes from making lots of slightly boring things slightly better.

Improve the email subject line.

Simplify the enquiry form.

Rewrite a confusing product page.

Add a useful FAQ.

Improve the follow-up process.

Get more customer reviews.

Fix the page that's taking seven geological eras to load.

None of these is likely to win a marketing award.

But improve enough small things across the customer journey and the combined effect can be significant.

Marketing isn't always about finding the next big thing.

Sometimes it's about making what you already have work better.

Marketing jargon, translated into English.Because apparently we needed a complicated word for everything.Omnichannel str...
09/10/2026

Marketing jargon, translated into English.

Because apparently we needed a complicated word for everything.

Omnichannel strategy
"We should probably make sure everything joins up."

Conversion optimisation
"More of the people visiting the website should actually do something."

Audience segmentation
"Stop sending everyone the same email."

Customer journey mapping
"What actually happens between someone finding us and giving us money?"

Marketing attribution
"Which bit of this actually worked?"

Engagement rate
"Did anybody care?"

Marketing can get unnecessarily complicated. Behind most of the terminology are some pretty straightforward ideas.

Your email list is more valuable when you stop treating everyone on it the same.Sending the same email to every subscrib...
07/10/2026

Your email list is more valuable when you stop treating everyone on it the same.

Sending the same email to every subscriber is easy.

But your customers aren't all at the same stage of their relationship with your business.

Someone who subscribed yesterday is different from someone who has bought from you five times.

A customer who hasn't purchased for 12 months may need something different again.

That's where segmentation and automation become useful.

Welcome new subscribers differently. Follow up after purchases. Re-engage dormant customers. Tailor content around interests, previous behaviour or where somebody is in their buying journey.

The goal isn't necessarily to send more emails.

It's to send more relevant ones.

A smaller, well-segmented audience can often be far more valuable than a huge list receiving the same message.

Struggling to think of things to post? Start with the questions your customers ask.Some of the best content ideas are pr...
05/10/2026

Struggling to think of things to post? Start with the questions your customers ask.

Some of the best content ideas are probably sitting in your inbox already.

What does this cost?

How does it work?

What's the difference between X and Y?

How long does it take?

Is this right for my business?

Every genuine customer question is a potential social post, article, video, FAQ or email.

And it has an important advantage over creating content simply because "we need to post something."

You already know somebody wants the answer.

Useful content doesn't need to be clever or complicated. It needs to help your audience understand something, solve a problem or make a better decision.

When you're stuck for your next content idea, start with the questions you're already answering.

Marketing is a bit like that cupboard everyone has at home.You know the one.You open the door and find:An SEO strategy f...
02/10/2026

Marketing is a bit like that cupboard everyone has at home.

You know the one.

You open the door and find:

An SEO strategy from 2023.

Three abandoned social media accounts.

A Mailchimp list nobody has emailed since Christmas.

17 half-written blog posts.

A Google Analytics dashboard nobody quite understands.

And, somewhere at the back, an Instagram Reel strategy somebody suggested after two glasses of w**e.

The answer probably isn't to add something else to the cupboard.

Every so often, it's worth having a clear-out. Look at what's working, what's doing nothing and what you can stop doing altogether.

Good marketing isn't about doing everything.

It's about doing the right things consistently.

There comes a point when "doing some marketing" isn't enough.It's a common growing-business problem.Several agencies or ...
30/09/2026

There comes a point when "doing some marketing" isn't enough.

It's a common growing-business problem.

Several agencies or freelancers might be involved. Sales is doing one thing. Marketing is doing another. There's plenty of activity, but nobody has ownership of the overall direction.

Typical symptoms include:

Marketing spend increasing without a clear picture of ROI.

Too many competing priorities.

Sales and marketing working separately.

Agencies being given tactics rather than commercial objectives.

Lots of data, but nobody turning it into decisions.

A senior marketing role isn't simply about deciding which campaigns to run.

It's about connecting marketing activity to the wider objectives of the business, deciding what deserves investment and making sure everyone is moving in the same direction.

Sometimes the biggest marketing problem isn't a lack of activity.

It's a lack of strategy.

Good marketing decisions start with good data.Website traffic is useful. But on its own, it doesn't tell you very much.W...
28/09/2026

Good marketing decisions start with good data.

Website traffic is useful. But on its own, it doesn't tell you very much.

Where did those visitors come from? What were they searching for? Which pages did they visit? Did they take action? Which channels are actually generating enquiries or sales?

SEO is a good example. Ranking number one might sound impressive, but there's little value in ranking highly for a search term your potential customers aren't using.

The same applies to marketing generally.

Rather than relying on one headline number, look at a basket of metrics that tells you what is actually happening.

Traffic. Search visibility. Engagement. Conversions. Enquiries. Revenue.

Data shouldn't simply tell you how your marketing performed.

It should help you decide what to do next.

AI may be powerful...But the best results come from combining technology with human expertise.
25/09/2026

AI may be powerful...

But the best results come from combining technology with human expertise.

B2B and B2C ecommerce customers don't always shop in the same way.A consumer might want to find a product, compare the o...
23/09/2026

B2B and B2C ecommerce customers don't always shop in the same way.

A consumer might want to find a product, compare the options and check out within a couple of minutes.

A B2B customer may need technical information, volume pricing, repeat ordering, different payment terms or approval from someone else before making a purchase.

The mistake is assuming one ecommerce experience fits everyone.

Start by mapping how your customers actually buy.

What information do they need? What might stop them completing an order? Do returning customers want to reorder quickly? Are there unnecessary steps in the checkout process?

Whether you're selling to a business or a consumer, good ecommerce removes friction between "I need this" and "I've bought it."

The technology matters. Understanding the buying journey matters more.

Your brand is more than your logo.A strong brand identity is the collection of things that make your business recognisab...
21/09/2026

Your brand is more than your logo.

A strong brand identity is the collection of things that make your business recognisable - your visual style, tone of voice, messaging, values and the experience people have whenever they interact with you.

And consistency matters.

If your website feels corporate, your LinkedIn feels informal and your marketing materials look like they belong to three different businesses, it becomes harder for people to build a clear picture of who you are.

Brand awareness is built through repetition. The same messages, personality and visual cues appearing consistently across different touchpoints.

You don't need everyone to know your brand.

You need the right people to recognise it, remember it and understand what you stand for.

Address

RFS Marketing & Communications, Office 12 Genesis Building, 235 Union Street, Stonehouse
Plymouth
PL13HN

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+447498292468

Website

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