RFS Marketing & Communications Ltd

RFS Marketing & Communications Ltd This is where you receive no nonsense, affordable and effective internet marketing services. Highly recommended." Amanda Bluglass, Director/Producer
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"Richard has been helping us with our marketing for the last six years as we have grown from a single person business to a multi-site operation. Great to work with, always on hand for advice, he is as much focused on strategy and process as he is about the messages we want to get across. Kerry Lunt, Practice Manager, Finton Doyle Ltd


"Richard brings enthusiasm, expertise and integrity to any pro

ject. A true professional who is committed to seeing the job done with humour, precision and within budget.

One of the most expensive mistakes we see?Businesses spending thousands on a website and almost nothing on what happens ...
15/06/2026

One of the most expensive mistakes we see?

Businesses spending thousands on a website and almost nothing on what happens next.

The site launches.

Everyone celebrates.

Then...

No SEO.
No content strategy.
No email capture.
No lead nurturing.
No conversion tracking.

A website without ongoing marketing is like buying a company van and never putting fuel in it.

The website wasn't the investment.

The growth it generates is.

The businesses seeing the best returns from their websites treat launch day as the starting line - not the finish line.

Busy marketing looks like:📱 Posting every day📈 Checking analytics every hour📧 Sending endless emails🎥 Creating content c...
12/06/2026

Busy marketing looks like:

📱 Posting every day
📈 Checking analytics every hour
📧 Sending endless emails
🎥 Creating content constantly

Effective marketing looks like:

✓ More enquiries
✓ Better quality leads
✓ Higher conversion rates
✓ Increased customer value

One creates activity.

The other creates results.

We've seen businesses spend hundreds of hours on marketing that generated almost nothing.

The question isn't:

"Are we doing enough marketing?"

It's:

"Is our marketing actually working?"

The most expensive word in marketing isn't "Google."It isn't "advertising."It isn't even "budget."It's "later.""We'll up...
10/06/2026

The most expensive word in marketing isn't "Google."

It isn't "advertising."

It isn't even "budget."

It's "later."

"We'll update the website later."
"We'll start SEO later."
"We'll sort out our Google reviews later."
"We'll launch email marketing later."

Then six months passes.

Competitors gain market share.
Search rankings fall behind.
Leads go elsewhere.

The businesses winning in 2026 aren't necessarily spending more. They're simply taking action sooner. Every business owner has a list of marketing jobs they've been meaning to do.

What's been sitting on yours the longest?

Everyone wants more leads.Most businesses don't have a lead problem.They have a conversion problem.More traffic won't fi...
05/06/2026

Everyone wants more leads.

Most businesses don't have a lead problem.
They have a conversion problem.

More traffic won't fix:
- A confusing website
- Slow response times
- Weak offers
- Poor follow-up

Before spending another pound on advertising, ask yourself:
"What happens when someone actually becomes interested?"

Marketing gets attention.
Sales processes turn it into revenue.

The businesses growing fastest usually have both.

Growth often plateaus when marketing is nobody's main job.You can push a bit harderLaunch another campaignAsk your team ...
18/05/2026

Growth often plateaus when marketing is nobody's main job.

You can push a bit harder
Launch another campaign
Ask your team to "do more marketing"

A Fractional CMO takes ownership of growth, sets a clear route forward and makes sure everyone knows how their work supports that direction.

So marketing starts driving growth — not just adding to the workload.

👉 Learn more about the Fractional CMO in our blog post: https://rfsmarketing.co.uk/fractionalcmo/

Getting emails opened is one thing.Getting clicks is another.If your open rates are fine but clicks are low, it’s usuall...
15/05/2026

Getting emails opened is one thing.
Getting clicks is another.

If your open rates are fine but clicks are low, it’s usually down to a few things:

– The call to action isn’t clear
– The content doesn’t match what the subject promised
– It’s not easy to read on mobile
– It feels too generic

None of these are major on their own, but together they stop people taking action.

👉 Full breakdown here:
https://rfsmarketing.co.uk/why-email-click-through-rates-stay-low/

If you’re running a Shopify site, design needs reviewing over time.What worked a year ago can start to impact performanc...
13/05/2026

If you’re running a Shopify site, design needs reviewing over time.

What worked a year ago can start to impact performance.

Common signs:

– Cluttered pages
– Key information isn’t clear
– Too many distractions before checkout
– No clear path to purchase

These issues don’t break the site.
But they reduce engagement and conversion.

Small design updates can improve how users move through the site — and how often they buy.

If it hasn’t been reviewed recently, it’s worth doing.

If needed, RFS Marketing can support you with design updates — feel free to drop a message.

What if busy doesn’t mean effective?Many businesses are running campaigns, posting content, and spending budget.But stil...
11/05/2026

What if busy doesn’t mean effective?

Many businesses are running campaigns, posting content, and spending budget.

But still not seeing progress.

Usually, that’s not a marketing effort problem, but a leadership problem.

A Fractional CMO brings direction, priorities, and accountability, so marketing starts moving the business — not just filling the calendar.

Does social media marketing actually work?It can — but it depends how it’s used.The platforms give you reach, targeting,...
08/05/2026

Does social media marketing actually work?

It can — but it depends how it’s used.

The platforms give you reach, targeting, and data.
That’s the easy part.

What tends to make the difference is the approach:

- Being clear on who you’re trying to reach
- Sharing content that’s actually relevant to them
- Using paid activity with some intent behind it
- Reviewing what’s working and adjusting as you go

Social media can drive awareness, engagement, and traffic.
But without a clear structure, it often just ticks along without delivering much back.

If you feel like that’s the case, it’s probably worth taking a step back and reviewing it.

Or just drop us a message at RFS Marketing, we’ll happily take a look.

Shopify Website Design: Why Your Ecommerce Site Might Be Costing You Sales.Your site might look good.Products are live. ...
06/05/2026

Shopify Website Design: Why Your Ecommerce Site Might Be Costing You Sales.

Your site might look good.
Products are live. Traffic’s coming in.

But conversions don’t match.

In most cases, it’s not a traffic problem.
It’s how the site is designed to guide someone to buy.

Small things — messaging, layout, checkout — don’t break the experience.
They just quietly cost you sales.

We’ve broken down where most Shopify sites go wrong here.

👉 Read the full blog: https://rfsmarketing.co.uk/shopify-website-design-costing-sales/

Address

RFS Marketing & Communications, Office 12 Genesis Building, 235 Union Street, Stonehouse
Plymouth
PL13HN

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+447498292468

Website

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