RFS Marketing & Communications Ltd

RFS Marketing & Communications Ltd This is where you receive no nonsense, affordable and effective internet marketing services. Highly recommended." Amanda Bluglass, Director/Producer
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"Richard has been helping us with our marketing for the last six years as we have grown from a single person business to a multi-site operation. Great to work with, always on hand for advice, he is as much focused on strategy and process as he is about the messages we want to get across. Kerry Lunt, Practice Manager, Finton Doyle Ltd


"Richard brings enthusiasm, expertise and integrity to any pro

ject. A true professional who is committed to seeing the job done with humour, precision and within budget.

A question every business owner should ask every quarterIf we started this business again tomorrow.....would we market i...
07/08/2026

A question every business owner should ask every quarter

If we started this business again tomorrow...
..would we market it the same way?

It's amazing how often the answer is no.

Strategies drift.

Markets change.

Customers evolve.

The businesses that regularly challenge their own assumptions usually stay ahead of those that don't.

Sometimes the most valuable strategy session starts with one uncomfortable question.

The best marketing often looks boringSEO.Email.Customer reviews.Case studies.Google Business Profile.Website improvement...
05/08/2026

The best marketing often looks boring

SEO.

Email.

Customer reviews.

Case studies.

Google Business Profile.

Website improvements.

Referral systems.

None of these are glamorous.

All of them work.

Businesses that compound these small improvements for years become very difficult to compete with.

Your competitors aren't your biggest threatComplacency is."We've always done it this way.""Our customers already know us...
03/08/2026

Your competitors aren't your biggest threat

Complacency is.

"We've always done it this way."

"Our customers already know us."

"We'll update the website next year."

Markets move.

Search changes.

Customer expectations evolve.

Standing still is often riskier than making changes.

AI won't replace good marketingAI can write.Design.Summarise.Research.Analyse.That's impressive.But AI still needs someo...
31/07/2026

AI won't replace good marketing

AI can write.

Design.

Summarise.

Research.

Analyse.

That's impressive.

But AI still needs someone asking good questions.

Choosing priorities.

Understanding customers.

Making commercial decisions.

The businesses that thrive won't replace marketers with AI.

They'll combine experienced strategic thinking with AI to move much faster.

What makes a good Fractional CMO?It isn't just marketing knowledge.It's commercial thinking.Understanding finance.Unders...
29/07/2026

What makes a good Fractional CMO?

It isn't just marketing knowledge.

It's commercial thinking.

Understanding finance.

Understanding operations.

Understanding sales.

Knowing when not to spend money.

Connecting departments that rarely talk to each other.

Good marketing leaders don't simply create campaigns.

They help businesses make better commercial decisions.

Imagine:Business A generates 300 enquiries.Business B generates 120 enquiries.Business B wins twice as much revenue.Why?...
27/07/2026

Imagine:

Business A generates 300 enquiries.

Business B generates 120 enquiries.

Business B wins twice as much revenue.

Why?

Better quality enquiries.

Higher conversion rates.

Higher average order values.

Longer customer relationships.

Marketing isn't about generating activity.

It's about generating profitable growth.

Most businesses don't have a marketing problem. They have a consistency problem.One month they post every day.Next month...
24/07/2026

Most businesses don't have a marketing problem. They have a consistency problem.

One month they post every day.

Next month... silence.

SEO gets forgotten.

Newsletters stop.

Case studies never get written.

Social media becomes "when we get time."

Marketing rewards consistency far more than intensity.

Small actions, repeated for years, outperform occasional bursts every time.

Your website isn't there to impress youIt's there to help somebody make a decision.Every page should answer questions su...
22/07/2026

Your website isn't there to impress you

It's there to help somebody make a decision.

Every page should answer questions such as:

Can I trust you?

Do you understand my problem?

Why should I choose you?

What happens next?

If your homepage spends most of its time talking about how wonderful your business is...
..it's probably talking about the wrong thing.

One question we ask ourselves constantly:"Does this actually make the car go faster?"It's surprisingly difficult to answ...
20/07/2026

One question we ask ourselves constantly:

"Does this actually make the car go faster?"

It's surprisingly difficult to answer.

A beautiful brochure?

Maybe.

A new logo?

Possibly.

Another social media post?

Who knows.

But improving your enquiry process...

Reducing response times...

Improving Google rankings...

Increasing repeat purchases...

Those definitely make the car go faster.

Every marketing activity should have a clear reason for existing.

Every year there's a new "must do."TikTok.Threads.AI.Podcasts.Whatever comes next.The businesses that grow consistently ...
17/07/2026

Every year there's a new "must do."

TikTok.

Threads.

AI.

Podcasts.

Whatever comes next.

The businesses that grow consistently aren't usually doing everything.

They're doing the fundamentals exceptionally well.

A website that converts.

Clear positioning.

Useful content.

Email marketing.

Customer retention.

Consistent SEO.

The newest tactic rarely beats the oldest fundamentals.

Address

RFS Marketing & Communications, Office 12 Genesis Building, 235 Union Street, Stonehouse
Plymouth
PL13HN

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+447498292468

Website

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