Astuter

30/11/2022

Working for yourself has its benefits

05/10/2022

Looking forward to a day of everything marketing. Who fancies joining me?

Attend For Free

07/09/2022

YOUR BRAND ISN’T THE HERO

Many businesses think their brand is about them and spend huge amounts of time and money trying to tell THEIR story.

Big mistake.

The customer IS THE HERO and your brand should invite them into a story that:

1️⃣ Addresses a real challenge or obstacle
2️⃣ Give them a plan to overcome it
3️⃣ Call them to action
4️⃣ Help them envision a better life for themselves

In other words, be the Yoda to your Luke Skywalker.

What story does your brand tell customers ?

18/08/2022

EMOTIVE MARKETING

Talk about the why rather than the what.

Most of us think that we are smart and rational - using facts and evidence to make decisions. However studies have shown that more than 90% of buying decisions are made emotively and then backed up by logic.

Companies that communicate the WHY are speaking directly to customers’ emotional brain which controls the decision-making. As the old saying goes. Sell the sizzle not the sausage.

What’s the sizzle for your product or service?

08/08/2022

5 TIPS TO CREATE A SUCCESSFUL MARKETING CAMPAIGN

Marketing is more than just randomly throwing words on a billboard and hoping for the best. A good campaign is a combination of organised and strategised efforts to promote a specific business goal.

Not sure how to build a memorable marketing campaign that will attract your ideal client and satisfy your sales objectives? Here are 5 tips to help you create a successful campaign whether you’re selling yourself, your products, or your business.

05/08/2022

IS YOUR BRAND TRULY “SOCIALLY” CONNECTED?

Having a social media presence is vital for today’s businesses, as it facilitates brand awareness and promotes immediate connection between brands and customers.

If your social media marketing results aren’t meeting your expectations, chances are you’re probably making some costly social media mistakes. Fixing them can help you maximise the ROI from all the effort you’re putting into increasing brand awareness on platforms like Linkedin.

In your opinion, what makes a brand stand out on Instagram and Facebook?

28/07/2022

HOW TO BEAT YOUR COMPETITION

Competition exists in every market.

On the positive side, it forces businesses to innovate and stay ahead of the curve. However, rivalry can sometimes be intimidating.

To be successful, it’s imperative that you understand who your competitors are and take steps to set yourself apart.

Here are five powerful pieces of advice inspired by the most brilliant minds. ➡️

25/07/2022

MARKETING VS INFLATION

Inflation forces all companies to reassess the strength of their business models. When costs and budgets increase, it is a test of how good a company really is in terms of marketing.

For instance, brand equity, which supports the willingness to pay for a product or service, is built over time through sustained efforts.
Companies that invested in the right marketing strategies to build brand value are more likely to survive inflation than those that only relied on sales and market stability.

The belief that “a good product sells itself” is a dangerous misconception that comes with a cost when the market undergoes serious disruptions.

Is your brand strong enough to convince consumers to pay a higher price and balance rising costs without losing capital?

Here are 5 tips to adapt and thrive during these challenging times ➡️

22/07/2022

ALL EYES ON STRATEGY

As individuals and teams, we are propelled to move forward and strive for growth. But to reach your goal, you need a strategy, a vision, a path that is going to take you and your business closer to your goal.

Often when we start working with companies, we find out that they operate at a tactical level. They follow what they can see everyone else doing and wonder why it isn’t working for them.
Every business is different and its strategy is unique to them. It starts with researching and understanding why you exist and whom you are serving.

Your strategy and tactics may adapt along the way as we need to be agile and react to results and our environment, but goals generally stay the same. Creating successful inbound marketing needs to be based on producing relevant content that connects with consumer needs and desires.

Is your strategy adapted to your unique business needs?

20/07/2022

MAKE YOUR ONLINE BUSINESS STAND OUT

Online shopping has become the new normal as a growing amount of users are embracing advanced technology.

The key resides in knowing your audience to effectively communicate the essence of your brand.. Your value proposition should be clear, appealing and visible at the forefront of your website/ app.

Utilise social media to spread awareness about your brand and make good use of selling features such as Instagram shopping or Facebook stores.

Which strategy have you used to grow your online business?

Unsure where to start? Give us a call or visit our website to book a consultation.

01/07/2022

2022 chancellors prom for year13. Charlotte missed year 11 Prom because of covid so made up for it. But missing some of her year.

Love love love how the girls look so pretty and the chaps look so smart ❤️❤️❤️❤️

28/06/2022

WHAT IS YOUR PURPOSE?

Our life purpose is the source that drives us forward and gives us a reason to wake up every morning. Life without ‘intention’ can quickly become a dull and dissatisfying experience.

Likewise, identifying your business purpose gives your company a reason to exist and a higher objective. It is the essence and uniqueness of your business that will differentiate you from your competition. Similarly to a mission statement (but not quite the same), your business purpose should be a short and clear assertion that defines your intentions and proposition.

Properly research your industry and understand what your competition is already doing to enrich your offer. Ask yourself: Why did I start my business? What do I have to offer? Who is my audience?

Answering your "why" helps identify your company's unique impact to attract better-suited consumers.

Have you identified your company’s core reason for being?