E-com Growth

26/04/2023

TRIPLING TOTAL ORDERS🚀
INCREASING FIRST TIME CUSTOMERS🌟
REDUCING CAC BY 40%💰
HITTING 5X REVENUE FROM SUBSCRIPTIONS🔥

How’d we do it? 👇

1. Reverse the downward sales trend, increase revenue, all while improving marketing efficiency 📈

✅Marketing channel audits to identify what KPIs were lagging and key short-term opportunities to increase sales and marketing efficiency.

🔍Business, market and customer research to improve PMF, and marketing efficiency and set us up for long-term success.

💬Message mapping to take learnings from research and craft messaging across different personas and lifecycles.

Email marketing to increase sales and LTV of returning customers.

2. Increase subscriptions to help secure investment 💼

Segment customer based on RFM model.

Conduct message testing to see how we can combat current market conditions. Position products as a necessity not a commodity.

🚀Create, test and optimise strategic email flows to automate the process of upgrading existing customers to subscribers using learnings from all deliverables above.

https://barbellmarketing.co.uk/case-studies/hmn24

25/04/2023

Ruling the Market, Conquering the Competition 🏆💪🚀

The Outcome? 👇
12,369 New Customers at a £5.69 Acquisition cost, Generating over £600K.
9.89 aMER (acquisition Marketing Efficiency Ratio)
6.5x FB ROAS | £59.9K spent to generate £393K.
22x Google ROAS including branded keywords. 14x Google ROAS excluding.

https://barbellmarketing.co.uk/page34339712.html

23/04/2023

Balance is key! 🗝️🎭

While it may be tempting to ride the wave of a popular trend, marketing strategies should focus on building a strong and lasting brand identity that can adapt to changes in consumer preferences over time ⌛️

Trends can be fleeting and unpredictable, and attempting to capitalise on them can be risky.

Trends can easily result in wasted resources and a missed opportunity to build a brand that resonates with consumers over the long term 👥!

Remember, go for substance first, and if that happens to match up with a current trend, then it's your lucky day!

21/04/2023

STAY INFORMED. LEVERAGE DATA💡🔎

Analyse customer data for trends and opportunities.
🚀Optimise marketing campaigns.
Improve your overall customer experience.

📈

EXAMPLE: Glossier 🌟
Identified a gap in the market for beauty products that were simple, effective, and affordable.
Develop a line of beauty products that resonated with their target market.
Used targeted advertising on social media to drive traffic to their website. 🎯

ACTION:
🔹Identify:
🏆Which products are selling well
🚦Which marketing campaigns are driving the most traffic
💰Which channels are generating the most revenue.

Make data-driven decisions 📊 →
🔧Optimise your product offerings.
💰Refine your pricing strategy.
📈Invest in channels that are performing well.

19/04/2023

Digital-Out-Of Home-Ads... What Do We Know About It's Impact? 🙌

Digital out-of-home (DOOH) ads are increasingly popular for engaging customers in key moments:

Google has made DOOH ads available to all Display & Video 360 users, allowing brands to combine traditional and digital advertising 📈

DOOH ads can be rapidly and efficiently activated, paused, and optimised in real-time ⌛

DOOH ads allow brands with international footprints to reach their global audience using a single tool

DOOH ads can be tailored based on location or time of day

DOOH ads are not personalised, but rather use contextual information of screen location 📍

Display & Video 360 vets publishers to ensure they follow industry-recognised measurement methodologies

DOOH ads can improve brand awareness (14%) and consideration (22%), according to a geo experiment conducted by JCDecaux’s measurement partners

ASOS used Display & Video 360 to quickly select digital billboards and generate 22 million viewed impressions across two countries 🌎

Are DOOH ads something your brand could benefit from? Share in the comments! 👀

Display & Video 360 introduces digital out-of-home ads for marketers to reach people in their real-life journey.

17/04/2023

FIRST-ORDER PROFITABILITY.
CULTIVATING A LOYAL FAN BASE.
GENERATING OVER £1.5M IN REVENUE.

How’d we do it? 👇


Maximised customer acquisition volume while maintaining 1st order profitability by:

- Full FB Ads Campaign Management while remaining profitable.
- Google Ads to capture high intent interest on Strongman-related commercial searches.
- And, as we rapidly grew, came the need to combat competition on branded keywords “Silverback”.

Increased customer retention rates and customer 60/120/365 day lifetime value by:

1) RESEARCH
Customer analysis → find trends that can provide a starting point to testing.
RFM segmentation to identify the most common and most valuable customer types.
Analysing offline post-purchase experience and making recommendations for improvement.

2) TESTING & UNLOCKING PREDICTABILITY
Email marketing flows to test and optimise for best messaging, 2nd order product recommendation, and timing to ensure we are hitting our proven formula of:

Right message x Right person x Right time


3) MAXIMISING OPPORTUNITY & SCALE
1-2 weekly email campaigns leveraging new product launches, and cultural or seasonal moments to get in front of the customers and give them yet another reason to buy again.

Strongman brand, e-commerce, customer acquisition, retention, brand leadership, women's clothing launch, FB/Google Ads, post-purchase optimisation, rebranding, BBM strategy.

12/04/2023

So Much More Than Just a Dashboard 🚀🎯 These Are The Top 7 Features of Triple Whale New Lighthouse AI! 🚨

Check out our latest article for more! https://e-comgrowth.com/insights/triple-whale

10/04/2023

Are you sure your brand stands out?... 👀

The biggest challenge in growing an E-commerce DTC brand is standing out in a crowded marketplace.

Focus on:
👉 building a strong brand identity
👉 providing exceptional customer journeys
👉 creating a memorable shopping experience

EXAMPLE: Warby Parker Built a strong brand identity through a unique, hipster-inspired style that resonates extremely well with their audience.

They provide exceptional customer service, including free shipping, free returns and a 30-day no-questions-asked return policy as standard.

And even offer a virtual try-on feature as an added bonus to improve the shopping experience.

RESULT: they have built a loyal customer base and have become one of the most successful DTC brands in the eyewear industry.

ACTION:
👉 Hone in on your unique brand identity.
👉 Ensure consistent branding across all channels.
👉 Leverage your brand personality to stand out and solidify your brand positioning.

06/04/2023

Powering Up for Growth: How to Choose the Right Marketing Growth Partner 🔑🚀💪

05/04/2023

Changing with the Times: Shift Brand Focus to Meet the Needs of Today's Consumers 🚀👀💡

18/03/2023

Success is achieved by exemplifying the values and work ethic you expect from your team 🎯 Embodying the leadership you envision cultivates a thriving environment, empowering employees to achieve greatness together 🚀