Advance Online

31/03/2026

Roofs are reliant on the strength of the beams – SEO strategies stand or fall on the strength of the keywords.

This guide gives you the most effective roofing-related search terms to attract real, local customers.

📈 Drive qualified traffic
✅ Rank higher in your service area
🎯 Make your website work harder for you

See the full keyword list and start ranking smarter.

From chimneys to guttering, the experts at Advance Online share the very best SEO keywords for roofing companies.

25/03/2026

Figuring out what constitutes a fair deal in SEO can be a minefield.

This guide breaks down exactly what UK-based businesses should expect to spend for real, long-term results.

Make smarter investments in your online growth.

It's no great secret, SEO comes at a cost. But exactly how much should a local business pay for SEO in the UK?

24/03/2026

Noticed a few changes around here?

We've hit refresh in 2026.

Say hello to a new-look Advance Online.

23/03/2026

We're absolutely thrilled to share that we have been named winners of the Award for Customer Delight in the Gatwick Diamond Business Awards!

This wouldn't have been possible without our marvellous team of account managers, customer success managers and digital marketing experts, who work tirelessly to deliver for our clients. As ever, thanks to all the businesses who have trusted us with their online marketing.

A big thank you also to the organisers and judges for recognising our dedication to making each of our customers' lives that little bit easier. We had a fantastic time at the awards ceremony in Brighton last week. Here are a couple of snaps from the big night 🥂

10/03/2026

Calling all roofers!

Do you need a marketing strategy as effective and resilient as a steel H-beam?

Then check out our guide to digital marketing for roofers:

🏡 A step-by-step guide to SEO, PPC, and more
💸 What to expect from a range of budgets
🧑‍💼 Freelancer, Agency or DIY? How to implement your marketing strategy

Read the full guide and get more leads, starting today.

Jokes aside, creating and implementing a digital marketing strategy for a roofing business can be a daunting affair.

04/03/2026

Google just finished rolling out its first update of 2026, and this one's a little different.

It only affects Google Discover (the feed of articles you see in the Google app), not standard search results. It seeks to reduce clickbait, provide more local content, and boost sites that genuinely know their subject.

If you get traffic from Discover, it's worth checking your traffic for any drastic changes. We've put together a quick breakdown of what's changed and what to do about it.

The experts at Advance Online review Google's February 2026 Discover Update.

11/02/2026

We're finalists for the 'Award for Customer Delight' in the Gatwick Diamond Business Awards 🥳

The award recognises those who 'consistently exceed customer expectations in order to deliver world-class customer service and delight'. To be acknowledged in this way is extremely pleasing and highlights the entire team's hard work and determination to go above and beyond for our customers.

Congratulations to our fellow finalists, and thank you to the organisers, sponsors and judges for the opportunity. We look forward to celebrating with you all on awards night 🎉

10/02/2026

Our keyword cheat sheet helps plumbers target the exact phrases that bring in high-intent, ready-to-book customers.

Grab the full list of top plumbing keywords now.

From boiler installation to blocked drains, the experts at Advance Online share the best SEO keywords for plumbers.

03/02/2026

Struggling to get the digital keys to your own website back from a former provider? 🔑💻
You’re not alone.

In this blog we break down exactly what access you need, step-by-step actions to reclaim control, and how to avoid the headache in future.

A must-read if you’re moving agencies or finally taking the reins of your online presence!

Facing issues getting control of your website from a previous provider? Then check out our blog post to see how you can.

27/01/2026

SEO can feel like a bottomless pit, especially on a tight budget.

In this blog, we break it down clearly. From the one-off setup to realistic monthly time commitments, you’ll learn what actually matters, what takes the longest, and how local businesses can get results without burning out.

Read the full blog post now ⏳🔍

The experts at Advance Online offer guidance to local businesses on how much time to spend on SEO.

23/12/2025

Merry Christmas from all of us at Advance Online 🎄

Thank you to our clients and supporters for a wonderful year.

Enjoy the festive break, and we’ll see you in the New Year. 🚀