19/08/2026
๐ฆ๐๐๐ฐ๐ธ ๐ณ๐ผ๐ฟ ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐ ๐ฒ๐ฑ๐ถ๐ฎ ๐๐ฑ๐ฒ๐ฎ๐? ๐ง๐ฟ๐ ๐๐ต๐ฒ ๐๐๐๐ฆ๐ง๐ฆ ๐๐ฟ๐ฎ๐บ๐ฒ๐๐ผ๐ฟ๐ธ ๐ฌ
One of the biggest challenges businesses face with social media isn't creating content - it's knowing what to post. After all, constantly thinking of fresh ideas can quickly become overwhelming.
That's why we often introduce clients to the BLASTS Framework. It's a simple way of generating a varied mix of content that keeps your audience engaged, while showcasing the human side of your business.
Here's how it works:
๐๐ฆ๐ฉ๐ช๐ฏ๐ฅ ๐ต๐ฉ๐ฆ ๐๐ค๐ฆ๐ฏ๐ฆ๐ด - Show how your products are made, introduce your team or give followers a glimpse of day-to-day life within your business.
๐๐ฐ๐ค๐ข๐ญ - Celebrate your community by sharing local events, partnerships, client success stories or networking opportunities. This is particularly effective for businesses that rely on local customers.
๐ ๐๐ข๐บ ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐๐ช๐ง๐ฆ - Give people an insight into your role or your team's expertise. Whether it's following your managing director, an engineer or a designer, people enjoy seeing the faces behind a business, and social media algorithms heavily favour posts with faces.
๐๐ฏ๐ฆ๐ข๐ฌ ๐๐ฆ๐ฆ๐ฌ - Build excitement by sharing upcoming projects, product launches or developments before they're officially announced.
๐๐ช๐ฑ๐ด & ๐๐ฅ๐ท๐ช๐ค๐ฆ - Answer common customer questions, share industry knowledge or offer practical advice that demonstrates your expertise. This is often ideal for video content.
๐๐ต๐ข๐ต๐ช๐ด๐ต๐ช๐ค๐ด - Highlight interesting facts about your business or industry. A surprising statistic can be a great conversation starter and help establish credibility.
The BLASTS Framework isn't a one-size-fits-all solution, and some content types will naturally suit certain businesses more than others. However, it's an excellent starting point for creating a balanced content plan that informs and entertains.
