29/05/2026
🎙️ The latest GMPA episode is LIVE.
This month, Helen Smith and Jon Bailey dive into the reality of marketing leadership, business expectations, and the constant pressure to prove impact.
“What I would expect from a CEO of any business is independent thinking, bravery, staying out of the middle.”
From boardroom KPIs to the balance between brand and performance marketing, this conversation explores what effective marketing really looks like when growth is the priority.
A must-listen for marketers, business leaders, and anyone tired of marketing being dismissed as “fluffy”.
🎧 Listen here: https://hubs.la/Q04gMfCl0