andSomething

03/09/2026

How To Write. A memo from David Ogilvy, 1982.
Ogilvy

03/09/2026

💬

“A logo doesn’t need to say what it does.”
If it tries, it becomes literal, dated, and brittle.
- Paul Rand

Hard truth: If you’re explaining the business inside the mark, you’re compensating for weak identity thinking.

28/08/2026

Those letters? We needed them after all.

28/08/2026

Those letters? We used them after all.

28/08/2026

Easier than a tip run

28/08/2026

Big letter C

28/08/2026

Control Tower

28/08/2026

Fire retardant fabric ❌

28/08/2026

⚫️⚪️

"If something is not good in black, it won't be good in another colour."
- Anton Stankowski

Colour can enhance or emphasize, but it can never rescue a weak foundation. If your layout, logo, illustration, or interface doesn't feel balanced, readable, or impactful in black and white. Adding colour or any other hue won't fix the underlying problems.

Hard Truth:
If that raw black and white version feels weak, unbalanced, unclear, or boring, adding colour won't save it.