HLJ Marketing

HLJ Marketing Award winning performance marketer. Scaling businesses with Facebook, TikTok and Google Ads. šŸ’Ž

HLJ Marketing just got Highly Commended for Freelancer of the Year at the  awards 2025!I’ve been at this nearly four yea...
22/09/2025

HLJ Marketing just got Highly Commended for Freelancer of the Year at the awards 2025!

I’ve been at this nearly four years now and what a journey it’s been. Many of you know I started out freelancing, then built myself into a big agency, made the crazy money, hit the milestones… and realised what I actually loved most was freedom and travel. So back to freelancing I went.

Sometimes the definitions get blurry - yes, I’m a freelancer, but I’m also a business owner. And a bloody good one at that. This recognition cements that for me.

Travel & enjoying life is my focus right now and the UK just doesn’t feel like the right base for me at the moment. With that shift, HLJ Marketing is also evolving. I won’t be taking on new clients, but I’m excited to move HLJ more into the online space - think digital workshops, practical step-by-steps, collaborations with UK business friends, and new ways of working that fit around the lifestyle I’ve built. (Yep, I might finally launch šŸ‘€)

To my current clients - nothing changes. You’re still stuck with me šŸ˜‰ - without you guys I wouldn’t be able to live this really lovely life and I thank you for your support and collaboration.

Here’s to growing, pivoting, and building businesses that work for us, not the other way round šŸ„‚

Huge thanks to everyone who joined us for our Pastries & Paid Ads Workshop this morning – such a great session with bril...
01/08/2025

Huge thanks to everyone who joined us for our Pastries & Paid Ads Workshop this morning – such a great session with brilliant local business owners.

For those who wanted to join but couldn’t make it… more workshops are in the pipeline šŸ‘€

We loved seeing you .c____

Tell us your favourite takeaway from today in the comments and check your inbox for a lil special treat along with the tools to confidently run your first paid ad! šŸ’Œ

Been thinking about running Facebook or Instagram ads but feel like you’re just guessing what to do?This shows what can ...
31/07/2025

Been thinking about running Facebook or Instagram ads but feel like you’re just guessing what to do?

This shows what can happen with the right setup -
even on a small budget, even with minimal content.

šŸ“Tomorrow I’m running a live in person Meta Ads workshop, designed to help you set your own ads up the right way, without the overwhelm.

We’ve only got a couple of spots left. DM me for the link if you want in.

Let’s get your business in front of the right people.

🚨 ONLY 2 SPOTS LEFT! 🚨COME AND JOIN US FOR PASTRIES & PAID ADS 🄐An intimate in-person session to help you take the confu...
30/07/2025

🚨 ONLY 2 SPOTS LEFT! 🚨
COME AND JOIN US FOR PASTRIES & PAID ADS 🄐

An intimate in-person session to help you take the confusion out of Facebook & Instagram ads with HLJ Marketing and šŸ’»āœØ

This workshop is for business owners who want to set up Meta ads properly — no boost button, no fluff, and no tech stress. Just a simple, strategic way to start running ads that actually support your goals.

It’s time to work on your business, not just in it.

Here’s what you’ll learn:
ā–«ļø Step-by-step how to set up Ads Manager the right way
ā–«ļø How to create simple, effective campaigns
ā–«ļø How Meta ads can help grow your audience & email list with ease
ā–«ļø A beginner-friendly overview of key metrics like ROAS, CPA, and CPL

šŸ§˜ā€ā™€ļø We’ll begin with a short meditation to shake off the ā€œthis feels too hardā€ energy - giving you permission to lean into learning something new (with coffee + croissants in hand šŸ„ā˜•ļø)

You’ll get instructions to set up Ads Manager before the session - so we can hit the ground running on the day.

šŸ“ Highly Flammable Studios, Shrewsbury
šŸ“… 1st August 2025 | šŸ•™ 10AM–12PM
šŸŽŸ Ā£45

https://healthyfuturemarketing.co.uk/paid-ads

Last year, a very well-known luxury brand (yep, dream client material) got in touch.They wanted Meta and Google Ads, a f...
24/07/2025

Last year, a very well-known luxury brand (yep, dream client material) got in touch.
They wanted Meta and Google Ads, a full cross-channel strategy, weekly calls – the works.
I was buzzing. I’d even bought from them before (saved up a fair bit for it too) – so I genuinely loved the brand and understood their target market.

I sent over a detailed proposal. Quoted fairly.
And then?
GhostedšŸ‘»

After a call and a few emails back and forth, they disappeared the second I sent my price.
And let’s be clear – my pricing?
Not massive. Not agency-sized. Just reflective of the strategy, two-platform setup, weekly time commitment – and the 7+ years of experience behind it.

(Plus, my friends and family actually told me to charge more because of who they were, but I didn’t)

But the red flags were waving:ā€Øā–«ļø Big expectations, tiny budgetā€Øā–«ļø CEO wanted everything, yesterdayā€Øā–«ļø Performance marketing was clearly treated like a last ditch attempt to save the brand - not part of a wider strategyā€Øā–«ļø Kept calling me a ā€œsmall businessā€ like that justified lowball expectations

Sorry, but keep your ā€œsmall businessā€ energy to yourself – I run a business. Not a small one. A real one.
And I price based on the value I bring, not how cute it looks on paper.

And here’s the best part?
That ā€œnoā€ opened the door to so many better yeses.
Dreamier clients who didn’t ghost. Who invested. Who got results.
Because the right people get it – and they don’t flinch at fair pricing.

šŸ“² Link in bio if you’re one of them.

ā€œYour fee feels steepā€Cool. So’s the Ā£2.7k profit my client made - in just 5 days, from Ā£105 ad spend (and yep, after my...
17/07/2025

ā€œYour fee feels steepā€

Cool. So’s the Ā£2.7k profit my client made - in just 5 days, from Ā£105 ad spend (and yep, after my Ā£895 minimum monthly retainer too).

This was for a pre-recorded Ā£49 masterclass that had started to go quiet. My client? They didn’t need to do a thing except help me shape the creatives and made sure we were clear on their ideal audience. I built the strategy, the ads did the heavy lifting, and sales started rolling in.

I sometimes struggle to shout about the results I achieve because every client’s goals, budgets and success metrics are so personal to their business.

But sometimes I stop, look at what I’ve achieve for my clients, and think… damn. This is the kind of work I get to do every day.

So yeah - I’m worth every penny x

Ready to make your passive offer actually passive? You know where to find me.

Back in the UK and straight into some wild news…
I’m officially a FINALIST in the Digital Women Awards 2025 for Freelanc...
02/06/2025

Back in the UK and straight into some wild news…

I’m officially a FINALIST in the Digital Women Awards 2025 for Freelancer of the Year! šŸ˜­šŸŽ‰

It still feels a bit surreal. I took a leap from the agency world over 3 and a half years ago, swapped long hours and office politics for something I could build on my own terms and somehow ended up running a business from all over the world, working with incredible clients, and actually loving what I do.

This isn’t just about being a freelancer. It’s about the years of experience, the late nights learning everything I could about digital strategy and the decision to leave the agency world and back myself fully.

I’ve spent over a decade in digital marketing, managing big budgets, working across global campaigns, and eventually building a business that runs on results, not empty promises. I don’t outsource the work or hand things off to junior teams. I’m in the accounts every day - testing, analysing, optimising, because that’s how you get real growth.

Whether it’s Google, Meta or TikTok, I help businesses understand where their money’s going and how to make it work harder.

To be recognised like this… it’s a bit emotional actually. I’ve built my business on honesty, results, and backing myself, even when it felt scary.

So yeah. Finalist. Freelancer of the Year.
Let’s goooošŸ’„šŸ”„

.shall

T-minus 21 days until I’m back in the UK šŸ‡¬šŸ‡§ I’ve been running ads, smashing client results, building digital strategies ...
08/05/2025

T-minus 21 days until I’m back in the UK šŸ‡¬šŸ‡§

I’ve been running ads, smashing client results, building digital strategies and living my best little life from the other side of the world for the past 6 months and apparently that’s raised a few questions šŸ‘€

So here’s a little FAQ to clear things up.

(Yes, these are real questions. Especially number 4 šŸ˜…)

Is your ads manager actually running their own Meta ads?Are they keeping up with algorithm shifts, creative trends and p...
15/04/2025

Is your ads manager actually running their own Meta ads?

Are they keeping up with algorithm shifts, creative trends and platform changes - by testing them in real time?
Because I am.

I live and breathe Meta Ads - not just for my clients, but in my own business too.

I don’t post every day.
I don’t show up on my Instagram stories every day.
And I’m not constantly churning out content just to stay visible.

But I’m still getting seen. Still signing clients. Still growing.

Here’s why šŸ‘‡
I’ve got a Ā£5/day Meta campaign running in the background, promoting my content and offers to the right people, 24/7.

While I’m at Pilates, the beach or out for a long lunch, my ads are doing the work for me.

No burnout. No scrambling for ideas. Just a solid strategy doing exactly what it’s meant to do because I’ve built a system that gives me both visibility and time freedom.

If you want the same setup, here’s how I can help:
⚔ Power Hour – Learn how to build your own Ā£5/day Meta funnel
šŸš€ 30-Day Sprint Campaign – A focused, short-term campaign to test creatives, optimise quickly and drive results fast for your business. Perfect for when you want to jumpstart your ads with immediate impact.
šŸ”„ Full Ads Management – If you’re spending Ā£1k+ per month and want a full Meta strategy built, run + scaled for you

DM me or comment below, and I’ll send over the details of my services.

PS. Time freedom isn’t just a buzzword for me... I’ve built my business around it - and that’s why my life looks like this šŸ‘†šŸ¼

AI can’t replace me + my years of experience in digital marketing… but it can make my job even more effective.I’ve been ...
07/04/2025

AI can’t replace me + my years of experience in digital marketing… but it can make my job even more effective.

I’ve been skilling up with a bunch of AI tools over the last 6 months and the improvements (even in that short time) have been wild.

I’m still the one doing the strategy, creative thinking, and campaign building, but I’m now backed by tools that help me move faster, smarter, and get better results.

I use AI to:
→ Dig deeper into research + audience insights
→ Speed up data analysis
→ Tweak ad copy (never the full thing, it defo still needs a human touch)
→ Test AI-generated creatives that are genuinely 🤯

If you’re still ignoring AI, you’re already behind. It’s not about replacing people, it’s about using tech to level up.

And if you’ve seen the new ā€œDoll Boxā€ trend doing the rounds… Yep, I made one, and how good is she? Limited edition, barely in stock and only available at select locations šŸ˜‰

Want my exact ChatGPT prompt to create yours? Drop DOLL in the comments and I’ll send it over - can’t wait to see yours! šŸ’Œ

Not everyone will agree with how I run my business… but the results speak for themselves. šŸ‘€šŸ‘‰
25/02/2025

Not everyone will agree with how I run my business… but the results speak for themselves. šŸ‘€šŸ‘‰

Relationship status: Accepting new clients.
19/02/2025

Relationship status: Accepting new clients.


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