Wing Woman Plus

28/05/2026

🤫 Pssst, guess what? You might not need a long-term marketing retainer.

There, we said it.

Seriously, though, sometimes it’s overkill.

Sometimes what you actually need is a bit of space to step back and figure out why things feel slightly… off.

That’s where our Power Hours come in.

Short, focused sessions to help you get unstuck and move forward.

Usually with things like:

• Marketing that looks busy but isn’t doing much.
• A good idea that hasn’t quite turned into a plan.
• That nagging feeling something’s not working as well as it should.
• Having too many things on the to-do list and not knowing where to focus.

We come in, ask the right questions and help you leave with a clearer direction and proper next steps.

You don’t need to have it all figured out before you come to us. Think of us as a safe, strategic sounding board!

If that sounds useful, drop us a message!

25/05/2026

If you’ve been treating your Google Business Profile like a digital slow cooker - set it and forget it. We have have some inconvenient news.

It’s no longer just a listing. It’s an AI and search engine signal.

For SEO and the new world of AI Search (AIO), the robots aren't just looking for your name. They are looking for "Entity Clarity". They’re cross-referencing your profile with your website to decide if you’re a "relevant" enough answer for a user’s query.

If your profile hasn't been touched since 2023, the signal is "we're inactive and untrustworthy." (Yikes)

But fret not, we have some quick fixes you can do and they'll take you 10 minutes tops.

1️⃣ Audit the "Ghost" Services: Google’s AI loves to auto-populate your services. Check they haven't hallucinated a service you don't actually offer.

2️⃣ Sync your keywords: Ensure your Google Services tab uses the same language as your website headers. AI hates friction/confusion.

3️⃣ Check your Open Hours/Special Hours: AI search filters for "Open Now." If your holiday hours are wrong, you're invisible to local leads.

It’s the simplest way to make sure the algorithms don’t pass you by in favour of someone who actually bothered to update their cover photo this year.

We're interested to know - is your Google Profile a thriving hub of activity, or is it gathering digital cobwebs?

20/05/2026

If we’re being honest, asking for a Google review feels about as natural as asking a stranger to hold your hand in a lift. It’s awkward, slightly cringey (and most of us would rather do our own dentistry than risk being that vulnerable).

Of course it’s uncomfortable. It’s supposed to be.

But the discomfort is worth it... because Google Business Profile reviews are possibly the most underused, high-leverage content you have.

A common mistake is thinking they’re just digital gold stars to make us feel popular.

When actually, search engines and AI tools are actively 'reading' these reviews to figure out what you actually do for a living. They aren't looking for a vibe, they're looking for keywords.

If a client writes: "Great service, five stars!"

Aw, that’s lovely, isn't it? It should go on the fridge.

BUT, it tells the robots absolutely nothing. It’s a waste of a perfectly good digital handshake.

However, if they write: "Brilliant marketing support for small businesses who don’t have an in-house team"...

Suddenly, the algorithm sits up. It understands who you are, who you help, and why you’re the answer to someone’s 2 am search query.

Now, there's a simple fix. But you might not like it...

You need to get a little bit bossy, and start being more specific with your requests.

Instead of the vague: "How was it working with us?"

Try: “If a colleague was looking for help with [your service], what’s the one thing you’d tell them about working with us?”

Or: “What was the one thing you most appreciated about working with us?”

It’s a shift in angle that saves your client from blank-page-syndrome and gives your SEO the kind of boost money can’t buy.

Your challenge this week is to pick one client (one you know really likes you) and ask for a review - but give them a specific, guiding question.

No more "great service, ta" reviews please!

Ok, 'fess up. When was the last time you asked for a review? Let us know in the comments. 👇

18/05/2026

Recently we spent the morning with the lovely Jolene from Heart In Mind capturing new photos for her website 💛

She didn’t want stiff corporate headshots or awkward posed photos.

She needed images that actually felt like her and reflected the warmth and safety people experience when working with her.

So we planned a relaxed brand photoshoot designed to give her:

✨ Website photos
✨ Evergreen social media content
✨ Professional headshots
✨ And a bank of images she can use for months

The result was a lovely relaxed morning, lots of laughter and photos that now work across her website and marketing without relying on emergency selfies.

We’ve shared some behind-the-scenes moments from the shoot over on our website 👀

https://wingwomanplus.co.uk/articles/f/behind-the-scenes-on-a-brand-photoshoot-for-heart-in-mind

15/05/2026

If we had a quid for every time someone asked, “But exactly how many touchpoints does it take for someone to buy?” we’d have retired to a French vineyard by now. (Or at least a bungalow in Bognor.)

Every marketer wishes there was a magic number. But, in a move that surprises absolutely no one, the answer is: it depends.
It could be 8. It could be 22. It is almost certainly more than one. (Sorry.)

This is where the wheels usually come off. Most people post one solitary LinkedIn update, send a single email, or have a brief flirtation with SEO, then sit back and wait for the stampede of enquiries.

When the stampede fails to materialise, the assumption is that the marketing is "broken."

It isn't broken. It’s just that your audience isn't ready to marry you after the first hello.

They’ve seen your name once. Maybe twice. They’re still in the "Who's this then?" phase. Or, if you’re lucky, the "Hmm, mildly interesting" phase.

They are most definitely not in the "Quick, take my money" phase. (Yet.)

Buying decisions are built on a series of micro-moments. A social post here, a cheeky nosey at your website there, a blog post read over a lukewarm coffee. Then you pop up again a week later. Then a month.

It’s the slow creep of recognition. It all adds up, eventually - so long as you don't get bored and wander off.

If your marketing feels like it’s doing a whole lot of nothing: give it more time. You’re likely stopping just as things are getting warmed up.

The businesses winning the game aren’t necessarily louder or better looking. They’re just the ones who didn't pack up and go home early.

Which, inconveniently, takes more than one touchpoint. (Again, sorry!)

Are you a "hit them 22 times" believer, or do you think everyone's just one viral post away from an enquiry avalanche? Place your bets in the comments! 👇

13/05/2026

Is it worth spending hours on the perfect email template? 🙅‍♀️

We’ve seen brands spend thousands on flashy email headers and moving GIFs, only for their engagement to tank.

Why? Because some people just don't want to be marketed at or sold to.

Now, if you’re a fashion retailer or a luxury travel brand, ignore us - your audience lurrrrves a bit of eye candy!

But in our experience with B2B client emails, the scrappy, plain-text emails (the ones with a "sent from my phone" vibe) almost always win. They feel like a note from a human, not a broadcast from a faceless corporation.

We’ve broken down why "ugly" emails sometimes get better results and how you can tweak your strategy to take advantage.

Get all the tips here: https://wingwomanplus.co.uk/articles/f/stop-making-your-emails-look-like-%E2%80%98marketing%E2%80%99

Are you a fan of a highly-designed newsletter, or do you prefer a personal note? Let us know in the comments! 👇

If you’ve spent thousands of pounds on a perfect email template only to find out that a scrappy note from your iPhone gets 3x the clicks, what we’re about to tell you might explain a few things…

11/05/2026

Sometimes you just need a sounding board to help get your marketing back on track.

You might not need (or want) a big shiny project or a hefty agency invoice. You might just need a bit of focused input to get unstuck, tighten things up, and make sure what you’re saying gets in front of the right people.

A recent Power Hour client put it better than we could:

“Having you fine tune my internal communication gives me confidence I am pitching my message to clients in an understandable way.”

One hour together. One follow-up doc. One happy client. (Happy days!)

That's exactly what our £100 Power Hours are for!

07/05/2026

Have you noticed that marketing attribution is starting to look a bit different?

That “How did you find us?” question is throwing some curveballs!

For our clients, we've noticed that it's not always Google or Bing anymore. Or their carefully planned social content.

Nope.

It’s a Reddit thread, a Quora answer, a Substack post you didn’t even write.

Because when someone asks AI for a recommendation, it has to pull from somewhere. And increasingly, that “somewhere” includes unfiltered opinions and chit chat on forums, Q&As and independent platforms, alongside everything else.

So, if you aren't part of those conversations, you’ve likely got less control of the narrative. You’re relying on others to shape the perception of your brand.

So, what can you do? (You can call it Generative Engine Optimisation if you want to sound fancy at networking events.)

Here’s a gentle way in:

- The Reddit Lurk: Search your niche. See what people actually think and talk about.

- The Helpful Neighbour: Answer a Quora question but do NOT make it a sales pitch.

- The Polite Nod: Acknowledge mentions or comments on Substack.

Start slowly, because people on these platforms have a low tolerance for anything that smells like a sales pitch.

And remember, you don’t need to be the loudest person in the room, you just need to be consistently present.

05/05/2026

Time for part two of our 'meet the team' - and this time it's the one and only Tash!

Tash has been with Wing Woman for 18 months and takes on everything from graphic design work to website builds.

Although her background isn’t in marketing, she has a degree in criminology and a naturally creative brain, which means she brings fresh eyes and ideas to every project.

Outside work, she has a son with haemophilia and autism, which impacts how she sees the world. She loves puzzles, games, escape rooms and anything with a murder mystery vibe.

29/04/2026

Our founder, Lynnette Ellison recently spent an hour with the brilliant as part of her pro bono work.

We hear they tackled everything from content ideas and client proposals to website basics, and start-up overwhelm. And that Lynnette managed to keep her rampant tea intake to a respectable 2 mugs.

We're also stoked to hear from Daisy that it helped!

If you’re a local founder or marketer who needs a sounding board but your budget is currently £0.00, give us a shout. There might be ways we can help,

27/04/2026

Some agencies won't tell you this but...

You don't need to be on every social channel!

When we took over one of our tech client's’ social media marketing, we didn’t just post more across every channel and cross our fingers.

We found out where their primary audience spent most time (LinkedIn) and then focused our efforts there.

Then we upped their engagement by 240% and their reach by 56%.

----------------------------------------------------------------

Quick poll: if you had to drop one social platform tomorrow, which would it be?

Let us know in the comments. 👇