20/05/2026
If we’re being honest, asking for a Google review feels about as natural as asking a stranger to hold your hand in a lift. It’s awkward, slightly cringey (and most of us would rather do our own dentistry than risk being that vulnerable).
Of course it’s uncomfortable. It’s supposed to be.
But the discomfort is worth it... because Google Business Profile reviews are possibly the most underused, high-leverage content you have.
A common mistake is thinking they’re just digital gold stars to make us feel popular.
When actually, search engines and AI tools are actively 'reading' these reviews to figure out what you actually do for a living. They aren't looking for a vibe, they're looking for keywords.
If a client writes: "Great service, five stars!"
Aw, that’s lovely, isn't it? It should go on the fridge.
BUT, it tells the robots absolutely nothing. It’s a waste of a perfectly good digital handshake.
However, if they write: "Brilliant marketing support for small businesses who don’t have an in-house team"...
Suddenly, the algorithm sits up. It understands who you are, who you help, and why you’re the answer to someone’s 2 am search query.
Now, there's a simple fix. But you might not like it...
You need to get a little bit bossy, and start being more specific with your requests.
Instead of the vague: "How was it working with us?"
Try: “If a colleague was looking for help with [your service], what’s the one thing you’d tell them about working with us?”
Or: “What was the one thing you most appreciated about working with us?”
It’s a shift in angle that saves your client from blank-page-syndrome and gives your SEO the kind of boost money can’t buy.
Your challenge this week is to pick one client (one you know really likes you) and ask for a review - but give them a specific, guiding question.
No more "great service, ta" reviews please!
Ok, 'fess up. When was the last time you asked for a review? Let us know in the comments. 👇
