Wing Woman Plus

03/09/2026

Social media is brilliant for small businesses. It can also become a bit of a time thief.

You start with good intentions, post for a bit, disappear when client work gets busy, come back with a random update, overthink the next caption, then wonder whether the algorithm has quietly packed up and left.

If that sounds familiar, you're in very normal small business territory. And, given our last post, we're certainly not going to judge. :grimacing:

The timing of our latest article is rather appropriate really…

We've been looking at social media management for small businesses, particularly founder-led businesses and small teams where finding the time to keep everything moving can be half the battle.

We cover building a rhythm you can realistically keep up with, choosing the right platforms for your business, making better use of the content you already have, building trust and knowing when it might be time to get some help.

Because you really don't need to be everywhere. You need to be where your people are, sharing content that helps them understand you, trust you and remember you when they need what you do.

If your own socials have been a bit neglected lately too, have a read 👇

https://wingwomanplus.co.uk/social-media-management-small-businesses-st-neots/

Social media management for small businesses in St Neots, Cambridgeshire and beyond. Strategy, content planning, content capture, scheduling and local visibility support.

01/09/2026

Well… that was a bit quiet, wasn’t it?

Turns out we’re much better at telling our clients to keep showing up on social media than we are at taking our own advice during the summer holidays. 😬

Client work carried on, children needed juggling, holidays happened and the out-of-offices went on (and off, and on again).

And somewhere amongst the six-week shuffle, our own socials totally fell off the bottom of the list.

Do as we say, not as we do and all that.

We weren’t actually sitting around doing nothing though. There’s been plenty of work, plenty of play and a fair amount of juggling the two – so we thought we’d share a little glimpse of what we got up to while it was suspiciously quiet around here.

Anyway, somehow we’ve made it to September and normal-ish service has resumed. 👋

03/08/2026

We’ve been working on a case study for Evolve Accounting and it’s such a good example of why marketing should never be about forcing a business into a mould that doesn’t fit.

When we first started working with Emma and Simon, they were trying to look a bit more like a traditional accountancy firm.

Formal. Sensible. Professional in the expected way.

But that did not really reflect how they work.

Evolve are warm, practical, straight-talking and properly human. Their clients love them because they make finance feel less scary, explain things clearly and support people through the full picture of running a business.

So we helped them move away from “standard accountancy firm” and towards a clearer, bolder position as a full-circle accountancy partner for SMEs and limited companies.

That meant clearer packages, stronger messaging, brighter brand colours, a more human tone of voice, better local visibility, regular social content and a stronger rhythm across the marketing.

It also meant helping Emma and Simon feel more confident showing up as themselves.

The result?

More enquiries from their ideal clients.

Less time spent on enquiries that were not the right fit.

Stronger recommendations in local Facebook groups.

A growing bank of brilliant Google reviews.

And enough demand that they reached capacity and needed to hire.

This is exactly why we love working with founder-led service businesses.

Because the good stuff is usually already there.

We just help bring it to the surface, shape it properly and make sure the right people can see it.

29/07/2026

Businesses we’ve loved bumping into this month.

We’ve been pretty head down lately with some complex client delivery (and the weather has had us in full curtains-closed, fans-on, iced-lattes-in-hand mode).

When we have made it into the world, we’ve loved catching up with brilliant local people doing brilliant things.

Roland from Freedom Travel Insurance

We’re helping Roland organise the St Neots Initiative Awards in November as part of our volunteering time.

It was superb to catch up with him and start building the event to celebrate local businesses and the people behind them.

Julia from My Clay Space and My Clear Space

We’ve been helping Julia get clearer on her new business arm, and doing a bit of body-doubling around Instagram Edits so she can start feeling more confident using it.

Sometimes the most useful support is more:

“I’ll sit with you while we work this out together.”

Hermione from Hermionebp Fine Art & Design

It is always a pleasure catching up with Hermione and hearing how demand for her beautiful business just keeps growing.

Nothing makes us happier than hearing local businesses say, “it’s busy, but in a good way.”

Lianne from Lianne Marie Yoga

A fleeting (and very enthusiastic!) wave across the Aldi car park. It made Lynnette smile and it's always lovely seeing local businesses flourishing in the heart of St Neots.

We also need to give a little birthday mention to Sarah from Plain Sailing Motivation

We didn't quite manage our long-overdue birthday lunch (because life had other ideas!), but we hope you had a brilliant birthday and can't wait to catch up properly soon.

That is the stuff we love.

Real conversations.

Local connections.

People building things with care.

Community that actually feels like community.

We might have been in delivery mode this month, but the moments we have had out and about have been proper good ones.

23/07/2026

Well... this wasn't quite how we expected to find out! 😂

For the last couple of days, we've been seeing all the finalist announcements popping up and cheering everyone on... 🎉
..whilst thinking we'd just missed out this year!

Turns out, our email had been sat waiting for us all along.

Lynnette's been away on the Kent coast and, thanks to some wonderfully patchy WiFi, only checked her emails today.

A few minutes later, Tash's phone pinged...

"ANOTHER SHORTLIST! go us ###" 💙

We're so chuffed to have been shortlisted for Best New Business at the Huntingdonshire Business Awards!

There are some brilliant local businesses on this year's shortlist, so we're incredibly proud to be amongst them.

A huge thank you to everyone who's supported Wing Woman Plus so far. Every recommendation, every conversation over a coffee, every project you've trusted us with and every like, comment and share means more than you probably realise.

Congratulations to all the other finalists too. We can't wait to celebrate with you all in October!

Right... we're off to enjoy the excitement that everyone else had two days ago! 🥳


SME Business Awards

21/07/2026

What have we been working on this month?

Quite a lot, actually.

And by “quite a lot”, we mean the properly varied, brain-stretching, creative, strategic, community-rooted work that reminds us why we love what we do.

This month has included…

A full website structure, sitemap and visual direction for a client who is a very visual learner.

The whole thing has been built in a way that suits how he absorbs information, so he can properly understand the plan before we move into the optimised copy, SEO, AI visibility work and Wix build.

And, not to blow our own trumpet too aggressively, but it is looking proper banging.

We’ve also delivered three volunteering Power Hours with local people who needed support, clarity and a bit of Lynnette brain.

We’ve been getting tender ready for the Universal Studios build in Bedford. If that’s on your radar and we recommend getting in on the action, BedX is the place to start.

We’ve started building first-stage marketing assets for two new clients, both departments within a larger education organisation. They spotted the work we were doing for another department and said, essentially, “we need the WWP team for our marketing too.”

That work includes a recruitment campaign, visibility-building content and assets that help demonstrate real impact.

We’ve designed another set of facilitation session assets for a client. That’s the ninth set so far, which feels like a lovely little milestone.

We’ve run a Power Hour and strategic advice session for a client setting up a new arm of their business.

And, of course, we’ve kept the monthly rhythm going for our lovely retainer clients.

Content gathering, planning, writing, design, scheduling, checking, tweaking, repeat.

Because the marketing machine still needs feeding, even when the humans behind it are wearing noise-cancelling headphones and trying to remember where they put their tea.

Outside work, because we are still actual people with actual lives, Lynnette has had Download Festival, GCSEs with Leo, multiple hospital appointments with Samson, and a month-long hyper-focus on Modestep, who has been LOUD on her headphones pretty much every time she’s needed to lock in and get things done.

Tash has volunteered as photographer at The Big Listen, completed some properly sharp photoshoots with her new camera rig, and navigated the heat with Spot, her son’s support dog and resident black lab legend.

So yes, it’s been a lot.

But this is what plug-in marketing support looks like in real life.

Strategy.

Delivery.

Thinking.

Design.

Community.

Client care.

Flexibility.

And a decent amount of “right, let’s get our heads down and do this shizz.”

If your marketing needs that kind of support, you know where we are.

16/07/2026

One conversation at a networking event turned into something pretty special.

Lynnette met Paul at a Biz Leaders event after they bumped into each other while trying to find the right room. They got chatting, and Paul mentioned he was just about to launch his business.

Like so many founders, he had loads of ideas... he just needed someone to help him untangle them.

As part of the volunteering time Lynnette sets aside each month for charities and people starting businesses, she offered Paul a Power Hour.

A week later they'd talked everything through, there was a strategy outline, a practical checklist and a much clearer plan for what came next.

Then this lovely review arrived.

It's one of those moments that reminds us why we do what we do.

We love helping people feel a bit more confident about taking that next step.

It was also lovely to catch up with Paul again at The Big Listen in St Neots a few weeks later.

And if your business needs help getting in front of the right media people, we'd definitely recommend having a chat with him.

15/07/2026

One of the things we love most about running Wing Woman Plus is being able to give some of our time back to the local community.

For St Neots Initiative's Big Listen, that meant Tash volunteering as part of the media team and spending the day doing something she genuinely loves... taking photographs.

Volunteering doesn't always mean learning a new skill or stepping outside your comfort zone.

Sometimes it's simply about sharing the skills you already have.

Whether that's photography, marketing, admin, finance or just giving up a few hours to help, every contribution makes a difference.

Community events like The Big Listen rely on people who are willing to share their time, experience and expertise.

We were really happy to play a small part.

08/07/2026

Ever wondered what a website looks like before it starts looking like... well... a website? 👀

This is it.

No colours.

No logos.

No fancy animations.

Just lots of little grey boxes.

(Trust us... there's a method to the madness.)

This is where we're figuring out things like:

💙 What pages you actually need.

25/06/2026

The internet is getting noisier by the second, which means clarity matters more than ever.

For humans.
For Google.
For AI tools trying to understand what your business actually does.

We recently rebuilt Heart In Mind's website with a huge focus on structure, SEO, AI optimisation and making the whole experience feel easier for the people landing there.

A few weeks after launch, the website had already brought in 15 aligned enquiries.

Which honestly says far more than vanity metrics ever could.

Useful marketing > loud marketing forever.

https://wingwomanplus.co.uk/articles/f/from-zero-website-enquiries-to-fifteen-aligned-leads-in-weeks