Laura Steel

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Laura Steel I help women with serious expertise step into a brand world that’s finally as exceptional as they are

21/08/2026

This one’s for a client of mine, and honestly for most people I work with.

Her brand’s done. The strategy’s written. She just won’t press record because she don’t feel like she’s worthy of taking up space on socials.

The caption can wait. The video can’t post itself.

If this is you, go film the thing.

21/08/2026

This one’s actually a reminder to a client of mine.

She’s right at the point where the brand is coming together around the expert she already is, we’ve done the digging, worked on her positioning and creative direction, the design work is now underway, I’ve written the strategy, and now she’s the one who has to actually post the content.

We’re in that phase of collecting data on what’s working and what isn’t, which means the content actually has to go up, wobbly takes and all.

So here’s the reminder: stop rewriting the caption six times, stop overthinking the lighting, and just film the damn content.

And yes S.. I’m looking at you! Save this for later x

13/08/2026

I’m not going to unload on here.

But I’m grieving at the minute, a lot of us are that knew her.

I’m holding the business together while I do it. Truth is, the business is half the reason I’m still upright. It gives me somewhere to put my hands when everything else feels like too much.

Some of you are doing this exact thing. Running the business, showing up polished, while something is quietly breaking your heart. Nobody would know it from the grid. So this is me saying it straight up: well done you. I mean that. I know how hard it is and I’m in it with you.

And if life’s being good to you right now, good, genuinely. Just stay soft with people while it is. The woman who looks like she’s got it all handled might be running on empty.. or worse. You really never know what someone’s carrying x

02/08/2026

This isn’t about spending more.

It’s about matching what you charge now, not what you charged when you started.

If your brand still looks like day one, it’s still quietly inviting day-one prices.

None of this means starting from scratch. It means letting your brand catch up to where you already are babe x

Case No. 8 next week.

30/07/2026

“You’re a bit like Marmite, aren’t you.”

Simon Cowell said that to me, right after he’d heard a song I wrote about faking or***ms. Which should tell you the sort of first impression I make.

He meant it as a warning. The way people usually do when they reach for that word. Too much for some. You’ll put people off.

He’d know, mind. Twenty years sat on live telly telling people their song wasn’t good enough, wearing the boos for it, never once sanding the edge off himself to be better liked. The honesty was the whole job.

I spent a long time hearing “too direct” as a note to work on. A thing to file down before the next room, the next launch.

It was never that. The women who hire me have already been managed gently by everyone too polite to tell them what’s holding their image back. They don’t come to me for more of that.

They come for the Marmite.

30/07/2026

Stopped in town today by a group of women ten or fifteen years older than me. Beautifully dressed, so kind, and not one of them believed she was gorgeous.

There’s no age at which you stop being fabulous, and no age at which you have to shrink so other people feel comfortable.

Being seen isn’t something you outgrow.

When was the last time you were paid a compliment you found hard to take?

23/07/2026

Same goes for the launches.

“Doors close tonight,” reopened Tuesday, teaches people to stop believing your doors at all.

Real scarcity is a date you don’t move, or a price that rises because you’re properly booked.

People remember the pattern longer than they remember the promo.

Can we all just agree to not lie to our future clients? It’s gross.

Case No. 7 next week.

21/07/2026

Simon Cowell told me I’m like Marmite!

Right after he’d heard a song I wrote about faking or***ms. Which should tell you the sort of first impression I make 🫣

He meant it as a warning. The way people usually do when they reach for that word. Too much for some. You’ll put people off.

He’d know, mind… twenty years sat on live telly telling people their song wasn’t good enough, wearing the boos for it, never once sanding the edge off himself to be better liked. The honesty was the whole job.

I spent a long time hearing “too direct” as a note to work on. A thing to file down to be liked.

It was never that. The women who hire me as their creative director have already been managed gently by everyone too polite to tell them what’s holding their image back. They don’t come to me for more of that.

They come for the Marmite.

16/07/2026

This goes for your socials too.

Pick two (three max) fonts and keep them for the next six months, minimum.

Repetition is what makes a brand recognisable.

Every time you switch it up, you make people learn you from scratch.

You want your feed and collateral to look like one brand, not a mood board.

Two to three fonts. That’s it.

If you don’t know which fonts to use, DM me and I’ll point you in the right direction x

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