clh design

clh design Online studio – UK/Global. For beauty, wellness & aesthetics founders charging £150+ – fixing DIY branding → established. You built your business past startup.

Message ‘LEAK’ for a FREE brand check 👇🏻
www.clhdesign.co.uk clh design is a strategic brand studio for established beauty, wellness & aesthetics founders who are past the startup stage. Your branding didn't come with you. Your clients love you, but your early DIY branding doesn't justify the £150+ you want to charge. I fix that. I'm Carrie Swift, Strategic Brand Designer specialising in luxury rebrands for £150+ beauty, wellness & aesthetics brands. UK/Global. I don't just do pretty logos. I rebuild your brand to support premium pricing and look established everywhere – Instagram, price list, client docs. Design only. No websites, coding or printing.

3 ways to work together:
→ FREE Brand + Design Leak Check – find what's making your premium offer look DIY
→ The Luxury Rebrand – 4 dedicated studio days – 1 founder/month
→ Brand Partnership – 1 studio day/month for rebrand clients only, to stay consistent as you grow

DM 'LEAK' or email [email protected] for a FREE Leak Check. https://clhdesign.co.uk/beauty-brand-design-services/

How to make your Instagram look like a PREMIUM brand, not random posts 👇🏻Most health & wellness pages post one design at...
08/09/2026

How to make your Instagram look like a PREMIUM brand, not random posts 👇🏻

Most health & wellness pages post one design at a time. That’s why their profile looks messy.

I design in connected 6-post systems instead.

This is a puzzle grid I built for a health & wellness brand - each post works alone, but together they create a clean, trusted profile.

Steal my 5 rules for this look:

1. Plan in 6s, Not 1s
Stop designing one post at a time. I design 6 posts (2 full rows) as one system. That’s what makes the profile view look intentional and professional.

2. The 3-Template Rule
I only used 3 templates on rotation:

Photo + Brand Shape
Clean Logo Space
Soft Pattern
Cohesive, not boring. And super easy for the client to keep up with.
3. Photo + Breathing Space
I alternated a real human photo with lots of white/blue space. Medical/health content can feel heavy - the white space makes it feel calm, clean and premium.

4. One Shape = Instant Recognition
See that curved shape? Same curve, same 2 blues, same logo position on every post. That repetition is what builds trust. And trust gets bookings.

5. Design for TWO Views
Every tile has to work twice: alone in the feed AND as part of the full grid. Most designers only think about one.

This is the difference between ‘nice posts’ and a brand that looks expensive.

Would you try a puzzle grid for your brand? Yes or No?

I build grids like this for wellness & service brands. DM me ‘GRID’ if you want your profile audited.

The importance of brand iconsA logo gets you noticed. An icon gets you remembered.The biggest brands in the world don’t ...
07/09/2026

The importance of brand icons

A logo gets you noticed. An icon gets you remembered.

The biggest brands in the world don’t need to write their name anymore. You see the swoosh, the arches, the apple - and you instantly know.

That’s the power of a brand icon. It’s not decoration. It’s:

✔️ Memory: Makes you unforgettable in 0.5 seconds
✔️ Trust: Makes you look consistent everywhere
✔️ Scale: Works where a logo can’t
✔️ Culture: Turns customers into a community

Stop trying to be seen. Start building something worth remembering.

Does your brand pass the silhouette test? Could someone recognise you with just your icon?

From where I’m sitting – brand worlds, shoot decks, packaging flat plans, retail rollouts – the brands that are closing ...
06/09/2026

From where I’m sitting – brand worlds, shoot decks, packaging flat plans, retail rollouts – the brands that are closing right now aren’t failing on formula.

They’re failing on design direction.

5 brands closed in the last few weeks. White label, decent formula, good press push.

But no world. No codes. No hero. No muse.

I wrote down the 7 things I’m officially calling dead for beauty, wellness & aesthetics in 2026-27:

• Formula-first creative with no brand behind it
• The 30 TikToks per week hamster wheel
• Beige on beige, clean girl wallpaper
• 12 products, no hero, no hierarchy
• Famous face + white label = launch
• Inspo posts with no POV or process
• Selling a menu of tox, not a longevity ritual

If you’re charging £150+ and want to look £500+, this is the brief.

Full blog post here – link in the comments 👇🏻

I do a handful of free Brand Leak Checks each month – 20 mins. I’ll show you the 3 design leaks that make your established business look DIY, plus 3 moves to fix them this week.

Comment 'LEAK' if you want one.

I can spot a business ready for a rebrand in 30 seconds.It's not because the logo is 'ugly'. It's because the strategy i...
05/09/2026

I can spot a business ready for a rebrand in 30 seconds.

It's not because the logo is 'ugly'. It's because the strategy is missing.

Here are the 5 signs I see every week from beauty, wellness & aesthetics founders:

1️⃣ The DIY Gap – Your business is premium now, but your brand still says 'Canva 2021'
2️⃣ Wrong Client Magnet – You're getting bargain hunters, not premium bookings
3️⃣ No Brand System – No one can recognise you without your logo
4️⃣ The Pivot Problem – You evolved, your visuals didn't
5️⃣ The Confidence Test - You're embarrassed to send your website link

Which one hit you? Drop 1-5 below.

I’m opening up my Brand Leak Check – Complimentary.

What’s making my established business still look DIY?

For £150+ beauty, wellness & aesthetics founders with regular clients but not premium bookings.

20 mins on Zoom, strategy only. I'll show you the 3 leaks costing you bookings + 3 moves to fix them this week.

Comment 'LEAK' to book. 👇🏻

❓ Is your brand costing you premium bookings?If you're an incredible beauty, wellness or aesthetics practitioner.....but...
04/09/2026

❓ Is your brand costing you premium bookings?

If you're an incredible beauty, wellness or aesthetics practitioner...
..but your Instagram, website and price list look like every other £150 practitioner in town, your ideal £500+ client will scroll right past you.

You don't have a skill problem. You have a perception problem.
This week I'm opening up 5 FREE 20-min Brand & Design Leak Checks for founders who are already charging £150+ and are ready for £500+. ✨

In 20 minutes, I'll audit your brand and show you:
The 3 silent leaks that are making premium clients think "she's too cheap to be that good"

The 3 fast moves you can make THIS WEEK to look instantly more premium and bookable.

No pitch. No fluff. Just what to fix.

Want one?

👇🏻 Comment 'LEAK' below and I'll send you the booking link

Or email me directly: [email protected]

First 5 only – when they're gone, they're gone.

Still charging £150+ with £40 branding?Your treatments are premium. Your visuals are costing you bookings, re-bookings a...
01/09/2026

Still charging £150+ with £40 branding?

Your treatments are premium. Your visuals are costing you bookings, re-bookings and referrals.

If you're delivering £150, £200, £300 treatments...
Your logo, Instagram, and price list shouldn't look like you charged £40.

Clients can't pay premium for what looks budget.

This is for established beauty, wellness & aesthetics founders with regular clients who are ready to charge premium and be taken seriously.

Get Your Free Leak Check – DM 'LEAK ', and I'll send you 2 time slot options.

Strategic brand identity for established beauty, wellness & aesthetics brands.Your products deliver results. Your brandi...
28/08/2026

Strategic brand identity for established beauty, wellness & aesthetics brands.

Your products deliver results. Your branding doesn't reflect that – yet.

You’ve invested in training, products, and equipment.
Your clients get incredible results.

But your visuals are still telling a different story.

If you have regular clients, repeat bookings, and you’re known for results – your branding should reflect that level. Not where you were 3 years ago.

This is for established founders who are ready to be taken seriously and charge premium prices.

Get Your Free Leak Check – DM 'LEAK ', and I’ll send you 2 time slot options.↓

£200 treatments shouldn't LOOK LIKE £200 treatments.If you're getting repeat bookings, getting results, and your clients...
26/08/2026

£200 treatments shouldn't LOOK LIKE £200 treatments.

If you're getting repeat bookings, getting results, and your clients love you...

But your branding still looks like you started yesterday?

You're not just losing bookings. You're losing re-bookings, referrals, and the ability to charge what you're actually worth.

Premium treatments need premium visuals. Period.

For beauty, wellness & aesthetics founders ready to charge premium and be taken seriously.

Get Your Free Leak Check – DM 'LEAK ', and I'll send you 2 time slot options.

Stop letting AI do your thinking for you.Use it as a tool, not a replacement.Use it to:→ Explore 20 directions in an hou...
21/08/2026

Stop letting AI do your thinking for you.
Use it as a tool, not a replacement.

Use it to:
→ Explore 20 directions in an hour
→ Build mockups and moodboards in minutes
→ Pressure-test your ideas

Don't use it to decide what the idea should be in the first place.

Strategy, taste and judgment are still the job.
Generation is cheap. Curation is the skill.

Agree?

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Stevenage

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