Queen Bee - Marketing for Florists

18/09/2026

Do we know something?
We might know something… 👀

For the past few months, we’ve been working away behind the scenes with on something we’re very excited to announce in the next couple of weeks.

If you’re a florist who’s just dipping a toe into sustainability or you’ve already fully embraced it in your business, you’re going to want to keep an eye on this 👀

We’re not giving too much away just yet…

But let’s just say there’s a lot to unpack. Literally 🤗

More next week 🤐 Get your name on the waiting list in the meantime 🙌

https://7d7198c3-94df-4bb6-a7fb-2501d3064cab.myflodesk.com/bcawr94oi5

16/09/2026

Have you thought of prepping these for FleurEx 👇 ?

If you're anything like us, remembering who you've met or having a business card to hand (that isn't all smooshed up in your bag) never works 😶‍🌫️

So, making sure you have a quick way to pass on your details - when someone is dashing to the next talk or workshop - can be super handy.

Making it easy for someone to follow you on social (& for you to follow them right back!) or sharing more details with your WhatsApp info, can be really helpful. With the QR codes they don't have to start typing in the search bar, or manually adding your telephone number - a quick scan with their camera and you're done.

Quick, easy and minus the awks of trying to spell out the name of your floristry business handle...

Just one way to make the British Florist Association FleurEx weekend work a little harder for your marketing 💫

We’ve pulled together even more practical ideas over on our blog - from what content to capture while you’re there, to how to turn FleurEx conversations, sessions and inspiration into useful marketing when you get home.

Read it here - https://www.wearequeenbee.com/blog/2026/9/11/how-to-turn-fleurex-into-a-marketing-opportunity-for-your-floristry-business

14/09/2026

Waiting until your business is bigger before you invest in it sounds sensible. Until you realise the thing you’re putting off might be the thing that helps you grow 🌱

That doesn’t mean wild spending Donald Trump style 🤑 It means being willing to test what could make a difference, such as better marketing, better systems or quality products.

That’s exactly what The Glow Up lets you play around with at FleurEx. This fun, interactive game encourages you to make different choices, see the potential impact on profit and try out the “what ifs” without any real-world risk.

We’ve written more about the whole “I’m too small to invest” mindset in our latest blog and why our collaborative game with Strelitzia Software , OASIS® Floral Products (UK) , Floralife Europe Floralife® Postharvest Products and Vianen More Than Flowers at British Florist Association FleurEx in October might just change your view 😜

https://www.wearequeenbee.com/blog/2026/9/10/are-you-really-too-small-to-invest-in-your-floristry-business

12/09/2026

You’ve liked the posts. You’ve admired the work. You’ve probably said “they deserve to win” 👀

Now it's time to put your money where your mouth is and actually vote for them.

Support your fellow florists! The British Florist Association Industry Awards voting closes 16th September!

https://bfa-bfa-industry-awards-2026.eventsairsite.com/finalists

10/09/2026

The more we work with people who bring that “glass half full” energy, the more we love what we do.

Yes, we all have our stressed & frustrated moments. But on the whole? The florists we adore working with are the ones who can still see the bright side, roll up their sleeves and keep going in pursuit of this thing called small business life.

Because positivity doesn’t mean ignoring the hard bits. It means facing them with determination, humour and a belief that it will be worth it. And funnily enough… those are the people who get the best results too.

So, in the interest of attracting more brilliantly busy, wonderfully optimistic people into our world…
Here’s some of our ridiculous positivity as a means to introduce ourselves ✨

🌼 We can always find a silver lining in…
(Jane)…rainy days! I am the mum who says, ‘there’s no such thing as bad weather, just inappropriate clothing!’ How else do you justify the hot chocolate? Whereas Helen can always put a spin on getting lost; it adds to the adventure apparently & means we discover little villages and coffee shops we might otherwise have missed…

🌼 When things go wrong, our first reaction is to…
…swear (Helen) or cry (me) – it’s a short and sharp outlet before we pull our socks up and find a solution.

🌼 The little things that genuinely make us happy are…
…doggie walks, vanilla slices and elasticated waists! We also adore comments or questions from florists because (a) it means we’re not floating in the ether and (b) we can genuinely help!

🌼What people find stressful, we secretly find exciting…
…planning, organising and tech. It’s our jam and we're determined to 'spread' the addiction!

🌼 Our most overused positive phrase is…
… “it’ll be fine!” said in the squeaky style of Ross from Friends. (It usually is.)

🌼 A time we stayed positive when everyone else thought we were bonkers was…
…climbing Snowdon in horizontal rain. It was for charity and we knew we had mars bars saved for the top so…motivation!

🌼 Why we actually love working with big energy clients…
…their passion and excitement! We find it exhilarating and utterly infectious 😍

What’s your “look on the bright side” trait? Tell us in the comments 👇

10/09/2026

08/09/2026

Florist.
…and Accountant. Cleaner. Delivery driver. HR manager. Customer service rep. Buyer. Stock controller. Tea lady. And, whether you like it or not… marketeer.

It's feels like a lot. But no (wo)man is an island so think of us like your wing women, propping you up with:

💬 Social – tips, tricks & easy wins
📂 Resources – inspo & how-tos you can actually use
📧 Email – monthly content ideas for your audience
📝 Blogs – fresh perspectives & practical advice
👩‍💻Workshops - regular 1hr, online marketing workshops
🎯 Courses – tailored for florists, with hand-holding included
➡️ COMING SOON - New 1-2-1 services

Marketing might not be your favourite thing… but just like the deliveries, the cleaning, the spreadsheets and the rotas, it’s part of the job. And we’re here to make sure it works as well as it can for you and your business. And may be have a little fun along the way 😉

If you're new here, give us a follow, or if you like the sound of any of the ways we can support you, let us know in the comments and we can send you over some details 👇

06/09/2026

A little peek behind the scenes at our Queen Bee business retreat – and what we’ve been plotting for florists while we’ve been here. 👀

Turns out taking your business somewhere sunny and actually giving yourselves time to think is quite productive. Who knew? 😂

Getting away from the day-to-day gave us space to think bigger, question things and finally tackle some of those “we really need to sort that…” conversations.

Different perspectives. Different strengths. Someone to build on the idea, challenge it & get silly excited about it with.

3 things we’re excited to be coming home with:

New ways to work with you - From one knotty marketing challenge you’d love some help untangling, to having us alongside you for a few months. Not done FOR you. Very much done WITH you. Beta testers incoming…

A FleurEx you won’t want to miss - The Glow Up with Strelitzia Software. PLUS something epic we’ve been working on with OASIS® Floral Products (UK) that we are desperate to finally share. September is going to be a good one 🤩

The Worker Wing Workshop - Our 1hr online workshop on 14th October is going to be a practical hour of copywriting tips, prompts and formulas to help you find the words that make customers think “that’s exactly what I need” – without you feeling pushy.

And over to you. Now we’re all officially back to school, what’s ONE thing you’re looking forward to in your business this month? 👇

02/09/2026

There’s been a fair bit of business chat amongst the BFF chat this week.

And one of the things we’ve finally had time to get properly stuck into is something that’s actually been quietly taking shape for the past year.

We’ve been working 1:1 with businesses in the floristry industry on all sorts of marketing projects and challenges – alongside the ongoing work we do for our retainer clients.

And it’s been fantastic to see how we’ve been able to help them untangle challenges, find new opportunities and make real progress.

So, earlier this year we started thinking about how we could turn that into something more ‘official.’ And this week in Nice, we’ve been getting into the nitty gritty of two new ways you’ll soon be able to work with us 1:1. 👀

One will be for when you’ve got one specific marketing challenge you want to get our heads together on – focused and practical so you can final get the job done and ticked off your ‘I must figure this out’ list!

The other goes much deeper. We’ll work alongside you for 3-4 months, getting stuck into a wider area of your marketing and helping you develop the strategy, ideas, messaging, plans and tools to actually move it forward.

This isn’t “give us your marketing and we’ll do it all for you.”

It’s very much done WITH you – bringing our marketing experience and two extra heads to your business, helping you work things through, make decisions and turn all that thinking into action.

And whether you’re a solo florist with something that’s had you going round in circles, or a floristry business ready to tackle something more substantial, there’ll be an option depending on the level of support you need.

We’re VERY excited about this one 💫

We’ll be looking for a small number of floristry businesses to beta test both options before we launch them properly.

So, if this is already making you think “Ooh, I might have something for you…”, drop us a 👍 in the comments.

We’ll make a note and make sure you’re amongst the first people we come back to when we’re ready to share more 🐝🐝