03/01/2019
2019 marks the beginning of my fourth year in business after leaving a corporate job which just didn’t fit around everything else in my life after I had my daughter. I had a lot of transferable skills, a vague plan and the desire to do something different, but I didn’t know what and my main motivator was to remove the negative as opposed to embracing the positive.
For the past three years I’ve set an intention for my business at the beginning of the year (I hate new year’s resolutions but love the idea of goal setting and improvement at any time of the year) I’ve moved from ‘Intentional’ to ‘Consistent’ and my focus for 2019 is going to be ‘Clarity’.
At the beginning of 2018, I planned to scale my social media management business by working with my amazing associate and continuing to focus on businesses in the B2B professional services sector. However, changes in the social media landscape (those flipping algorithms that stop our feeds going crazy with business posts) I found myself doing more and more paid social, albeit self-taught.
I really feel like I’ve found my passion with Facebook and LinkedIn ads – it’s the perfect mix of using commercial experience and emotional intelligence in understanding and defining specific audiences, nailing creative that converts and using analytics to make decisions that drive performance forward. One of the biggest decisions that I made in 2018 was to invest in the Facebook Adcelerator course with Emma Van Heusen, which taught me advanced mechanics of Facebook ads but also the joy of collaborative working and working on my mindset.
The last six months have been a revelation as I’ve worked with some amazing people, both clients and associates and been able to track direct results to the work that we’ve done. Not everything has been perfect of course – while I’ve changed my personal and business direction, I’ve neglected my own social media with the excuse that I’ve been too busy with client work, but in reality it’s been more to do with my business identity crisis while I develop my niche.
In 2019, I’ve chosen to concentrate on finding ‘Clarity’ in my business. I still love helping small businesses with social media strategy, but my niche is very much becoming paid social. Loxley in 2020 is likely to look a little different to 2019 and I can’t wait to work through what that will be!
Do you set an intention at the beginning of the year? I'd love to hear what you're aiming for if so.
