DL Design - Creative design and print

DL Design - Creative design and print One point of contact for Graphic design ✭ Roller banners ✭ Leaflets and flyers ✭ Logos and graphics.
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14 pages? Not quite. Here’s why your booklet needs to be 12, 16, 20 or 24 pages.There’s a simple rule about booklets tha...
30/09/2026

14 pages? Not quite. Here’s why your booklet needs to be 12, 16, 20 or 24 pages.

There’s a simple rule about booklets that’s easy to forget until it causes a problem.
The number of pages in a booklet must be divisible by 4.

One sheet of paper folded in half gives you four pages. Two sheets give you eight. Three gives you twelve.

But fourteen pages? It doesn’t work.

This is something I see fairly regularly when a client sends over copy for a booklet. They’ve got 14 pages of content, and suddenly I have to work out what happens to the extra two pages.

The good news is, you have options.
• Cut it down to 12 pages, and you might find the content reads better anyway.
• Go up to 16 pages, and you’ve got two extra pages to play with – maybe a case study, testimonials, a contact page or some useful additional information.

Or you can leave it at 14 and end up with blank pages, positioned wherever the folding and binding dictates rather than where you would have put them.

My advice?
Count in fours before you start laying anything out.

It’s a small thing, but getting it right at the start can save a lot of head-scratching later.

And if you’re not sure how many pages your booklet needs, that’s something I can help you work out before you get to print.

One supplier for the design.Another for the printing.Someone else for the banners.And you in the middle, trying to coord...
28/09/2026

One supplier for the design.
Another for the printing.
Someone else for the banners.
And you in the middle, trying to coordinate everything.

There is an easier way.
• I design it.
• I arrange the print.
• I manage the process.
• You deal with me.
Simple.

How many suppliers do you currently use for your marketing materials?

What makes a business look professional?It's rarely one big thing.It's the little things.• The email signature.• The pro...
25/09/2026

What makes a business look professional?

It's rarely one big thing.
It's the little things.

• The email signature.
• The proposal.
• The business card.
• The presentation.
• The exhibition stand.
• The leaflet.

They all tell people something about your business.
And people notice.
Even when they don't realise they're noticing.

What's the first thing you notice when a business doesn't look professional?

You didn't start your business to become an expert in print.• You have customers to look after.• Quotes to send.• Invoic...
23/09/2026

You didn't start your business to become an expert in print.
• You have customers to look after.
• Quotes to send.
• Invoices to chase.
• Staff to manage.
• Sales to make.

So when you need 500 business cards, a roller banner and some leaflets...
You probably don't want a lecture about bleed and crop marks.
You want them done properly.

That's what I'm here for.

What's one job in your business you'd happily never have to think about again?

"Can you just make one small change?"Sixteen emails later...We've all been there.The problem usually isn't the change.It...
21/09/2026

"Can you just make one small change?"

Sixteen emails later...
We've all been there.
The problem usually isn't the change.
It's everything that happens around it.

• Which version?
• Which file?
• Which size?
• Which printer?
• Which deadline?

That's why I prefer keeping the whole process under one roof.
• One contact.
• One conversation.
• One person responsible for getting it done.

What's your biggest pet peeve when dealing with suppliers?

Nobody wants another leaflet.Until it's a good one.A leaflet shouldn't try to say everything about your business.It shou...
18/09/2026

Nobody wants another leaflet.
Until it's a good one.

A leaflet shouldn't try to say everything about your business.

It should make someone want to find out more.

Too much information, and it will get ignored.
• A clear message is easier to read.
• Simple isn't boring.
• Simple works.

What's the best leaflet you've ever received?

"It looks perfect on my screen."Those are dangerous words when you're talking about printing.What looks great on a monit...
16/09/2026

"It looks perfect on my screen."

Those are dangerous words when you're talking about printing.

What looks great on a monitor doesn't always translate to paper.
• Colours change.
• Images reveal their resolution.
• Small text can become difficult to read.
• The screen is different from print.

It's one of the reasons getting artwork checked before printing matters.

Have you ever been surprised by something you've had printed?

Here's something I think businesses underestimate.Your business card might be the last thing someone remembers about you...
14/09/2026

Here's something I think businesses underestimate.

Your business card might be the last thing someone remembers about you.

• Cheap paper.
• Poor print.
• Outdated information.

It doesn't exactly scream "professional".
Your business card doesn't need to be fancy.
It just needs to make the right impression.

Do you still use business cards?

Your exhibition is in 10 days.Your banners aren't printed.Your leaflets aren't ready.And suddenly everyone is asking:"Wh...
11/09/2026

Your exhibition is in 10 days.

Your banners aren't printed.
Your leaflets aren't ready.

And suddenly everyone is asking:
"Who was organising that?"

It happens more often than you'd think.

Exhibitions are stressful enough without chasing five different suppliers.

�What's the biggest exhibition deadline you've ever had to work to?

One supplier for the design.Another for the printing.Someone else for the banners.And you in the middle, trying to coord...
09/09/2026

One supplier for the design.

Another for the printing.

Someone else for the banners.

And you in the middle, trying to coordinate everything.

There is an easier way.
• I design it.
• I arrange the print.
• I manage the process.
• You deal with me.
Simple.

�How many suppliers do you currently use for your marketing materials?

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Suffolk

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+441787466763

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