03/01/2025
The is a cognitive bias where our overall impression of someone influences how we perceive their other traits. For example, if a person appears confident or funny, we might assume they are also intelligent, competent, or kind, even without evidence.
A well-designed CV or a strong first impression in an interview might lead an employer to assume additional strengths. Similarly, in presentations, clear, engaging slides can enhance how an audience perceives the content, even if the actual ideas are average.