Cloud Chameleon

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Helping eComm brands stand out with email 💌Klaviyo flows that sound like you & sell on autopilot | Campaigns that connect + convert | Let’s get your Klaviyo account optimised

Do your flows actually reflect your brand?I don’t mean visually (which is important, and the topic of a post on its own)...
09/06/2026

Do your flows actually reflect your brand?

I don’t mean visually (which is important, and the topic of a post on its own). But are they aligned with your brand strategy?

I audited a client's account when I first took it over. It had been set up by a 'lovely team', and whilst they had given my client peace of mind by being personable, the actual deliverables were miles away from the brand values.

This business rarely discounts. It's a deliberate decision and one that's stayed in place since the beginning. Their whole vibe is the funny best friend who's there to help you find the perfect thing, and they would never pressure anyone into a purchase or push hard for a sale.

When I got into the Klaviyo account, almost every automated flow email included a discount. And some flows were structured to send out a deeper discount than the last, layering in false scarcity and urgency.

The agency had built the whole framework on a template that had nothing to do with the business.

Margins were being eroded on autopilot, whilst at the same time training customers to wait for a deal...on a brand that had spent years building the opposite expectation.

And some of those discount emails were still firing out after customers had placed an order at full price 🤯 (Cue SO MANY customer service tickets)

And yet this isn't her fault. She hired a team for their expertise and trusted them to deliver something that belonged in her business. Setting up a suite of automations was a completely new direction for the business, and she didn't yet know the right questions to ask.

Before anyone builds your flows, make sure they've understood your commercial model. If they're leading with discount codes and you've never had a conversation about your margins, the template came before the thinking.

If any of this feels familiar, or you're not *really* sure what's going on in your account, drop me a DM, and we can have a chat.

I'll get you from where you are to where you want to be, without judgement and with a strategy that actually fits your brand.

Where are you working today? For me, the space I am in helps set the vibe for the day. Absolutely love coming to my co-w...
03/06/2026

Where are you working today?

For me, the space I am in helps set the vibe for the day. Absolutely love coming to my co-working space each week at .

Everyone here is so friendly, the space is luxe and smells amazing… and I’ve learnt a lot about what is possible with AI from a fellow co-worker. Look forward to my days here!

I grew up working in our family pub and restaurant. It was long hours and hard work (but we also had a lot of fun!)The p...
19/05/2026

I grew up working in our family pub and restaurant. It was long hours and hard work (but we also had a lot of fun!)

The people we hired were usually in between something… back from uni, still at school, earning extra cash on the side. Not many saw hospitality as a 'real' job. It was a stepping stone, not a career.

And usually when you're not 'all in' on something, you don't tend to give it your full attention.

So when cash flow was tight (which it often was), the lack of care/attention became a real problem.

We were battling wasted food, over-ordering of stock, spirits going missing, taps left running (on a meter 😭) and a gas stove burning away with nothing on it... our energy bills were going through the roof!

Don't get me wrong... we worked with some brilliant people. They had a great work ethic, paid attention during training, and just got on with it.

Many of them were still at school and were a joy to work with!

But that experience of working with people who weren't 'all in', it really stayed with me.

Because when you're running a business, you notice everything. You care about everything. And sometimes you lie awake at night thinking about all of it.

All we wanted was for every member of the team to just... give a s**t. To understand that these seemingly small things made an impact on the bigger things.

And I still carry that feeling today. (You could say I was scarred, but I try to see it as HUGE life lessons!)

I never want my clients to feel that frustration. The feeling that the people you've hired don't care THAT much about your business.

If we work together, it's a partnership.

I'll have my eyes on your business, make suggestions, bring all the good stuff, and take care of the details. And I'm always learning and keeping up to date with changes, so you have the freshest ideas and insights on your team.

(I'm also a triple checker! Which means if I ever miss something, I take it very personally... overthinking goes into overdrive 🤯)

You have peace of mind knowing you've got a strong team... someone who's got your back.

So if you're looking for your next great hire, someone who gets your business, takes time to understand your audience and voice, and makes sure everything is taken care of...

DM me and let's chat!

You know your tech setup should be helping you grow, but instead, it’s slowing you down.Let’s be honest, you didn’t star...
18/05/2026

You know your tech setup should be helping you grow, but instead, it’s slowing you down.

Let’s be honest, you didn’t start your business to become a Klaviyo expert, a Shopify pro, or an AI whizz. But now it feels like there’s always something new to learn just to keep up!

Let me help you. Follow along for daily tips on how to get your Klaviyo account set up for success, use AI smartly to remove friction from what you want to achieve, and tap into Shopify’s built-in AI tools to keep your website fresh and ready for sales.

You don’t need to do it all alone. I’ll show you how to make your tech work for you, not against you.

Got a burning question about your setup? Drop me a DM, and I’ll point you in the right direction.

Address

Sutton Coldfield
B755EW

Opening Hours

Monday 9:30am - 3pm
Tuesday 9:30am - 3pm
Wednesday 9:30am - 3pm
Thursday 9:30am - 3pm
Friday 9:30am - 3pm

Telephone

+441216631712

Website

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