12/11/2025
I've been working with Klaviyo for over 5 years. Here's what I wish I knew when I startedโฆ
๐ญ. ๐๐'๐ ๐ข๐ ๐๐ผ ๐ณ๐ฒ๐ฒ๐น ๐ผ๐๐ฒ๐ฟ๐๐ต๐ฒ๐น๐บ๐ฒ๐ฑ.
Take a breath. You've got this. If you managed to figure out running an e-commerce business, you can definitely get the hang of this!
Right at the beginning, when I was trying to fathom why there were all these profiles there and none of them were on a list. They were subscribed in Shopify, the account was integrated with Shopify, and all the profiles were there, but the lists were empty. ๐ค (Spoiler: I had to import them into a list. It didn't happen by magic. Seems simple now, but my mind was boggled back then!)
๐ฎ. ๐ฆ๐๐ฎ๐ฟ๐ ๐๐น๐ผ๐๐น๐ ๐๐ถ๐๐ต ๐๐ต๐ฒ๐๐ฒ ๐ฎ ๐๐ต๐ถ๐ป๐ด๐:
Connect your store and start tracking data even if you haven't got time to set it all up yet. If there's a native integration for your old email provider, integrate that too. You'll see all the data in one place.
๐ฏ. ๐๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ฎ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ๐ฒ๐ฑ ๐ฒ๐บ๐ฎ๐ถ๐น ๐๐ฒ๐บ๐ฝ๐น๐ฎ๐๐ฒ. This will make your life so much easier.
Add your fonts & colours, then include blocks like hero image, headings, body copy, buttons, product blocks, and footer (use universal blocks!). Be sure to check how it looks on mobile. Tip: Duplicate it and edit for topic-specific templates.
๐ฐ. ๐จ๐ป๐ถ๐๐ฒ๐ฟ๐๐ฎ๐น ๐ฏ๐น๐ผ๐ฐ๐ธ๐ ๐ฎ๐ฟ๐ฒ ๐๐ผ๐๐ฟ ๐ฏ๐ฒ๐๐ ๐ณ๐ฟ๐ถ๐ฒ๐ป๐ฑ.
Use these for announcement bars, logos, footers - anything you might want to change later.
Need to change FREE SHIPPING OVER ยฃ50 to ยฃ60? Update the universal block, and all your flow emails will update like magic.
I learnt this the hard way. Going through every. Single. Email is painful. ๐คฏ
๐ฑ. ๐ฆ๐ฒ๐ ๐๐ฝ ๐๐ผ๐๐ฟ ๐ฝ๐ผ๐ฝ-๐๐ฝ ๐ฎ๐ป๐ฑ ๐๐ฒ๐น๐ฐ๐ผ๐บ๐ฒ ๐ณ๐น๐ผ๐ ๐ณ๐ถ๐ฟ๐๐.
This will be your highest revenue driver, especially with a tempting opt-in offer.
Tip: Set the welcome flow to draft when importing your current subscribers, so they don't receive this welcome flow and wonder what is going on! Next: abandoned checkout flow.
๐ฒ. ๐ฆ๐ฒ๐ ๐๐ฝ ๐๐ผ๐๐ฟ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ๐ฒ๐ฑ ๐ฑ๐ผ๐บ๐ฎ๐ถ๐ป ๐ฎ๐ป๐ฑ ๐ฑ๐ฒ๐น๐ถ๐๐ฒ๐ฟ๐ฎ๐ฏ๐ถ๐น๐ถ๐๐ ๐๐ฒ๐๐๐ถ๐ป๐ด๐ ๐ณ๐ฟ๐ผ๐บ ๐ฑ๐ฎ๐ ๐ญ.
SPF and DKIM sound scary, but they keep your emails out of spam. Future you will thank you! ๐ช
Don't want to do this alone? I can handle the setup for you, or if you prefer to DIY, I'm working on something to guide you through it step-by-step. Either way, drop me a DM!