Sample Answers

26/12/2022

We would like to wish you all a very Happy Christmas and a prosperous New Year!

26/09/2022

With GDPR legislation impacting the availability of consumer lifestyle data, are geodemographic segmentation models a solution if targeting is lacking? Find out what we think in our latest blog, by clicking below.

https://www.sampleanswers.com/2022/09/18/segmentation-models-alternative-targeted-samples/

In a previous blog we’ve looked at the impact of GDPR legislation on the availability of targeted consumer data (hint: it resulted in fewer data fields available for selection). With this in mind, are segmentation models worth considering as a solution should targeting be lacking? Let’s start by...

24/06/2022

In the UK, around 400 000 – 500 000 people move home each year, which doesn’t make a random sample viable. What is the way forward for researchers and marketers looking to speak to movers? Find out in the article below.

https://www.sampleanswers.com/2022/06/22/moving-house-friendly-neighbourhood-marketer-wants-best-friend/

As someone who has moved home in the past 6 months and from renting furnished to having a mortgage and no furniture, I’ve been struck by just how impactful the event of moving is in one’s life. Of course there is the stress of moving, the excitement at getting your keys, the frustration of slow-...

18/05/2022

The recent town hall on fraud provided by the Insight Association gave considerable food for thought, although there’s nothing new about respondent misbehaviour in research. Go to the article below and see what we think about this.

The recent town hall on fraud provided by the Insight Association provided considerable food for thought, although there’s nothing new about respondent misbehaviour in research. For example, there has been a significant level of personation within some elements of the qualitative research world fo...

10/05/2022

Tony Dent, the founder of Sample Answers as well as Better Statistics CIC, is running a free Inflation event tomorrow. You don’t want to miss it!

The Bank of England raised rates again last Thursday. Hear the reason from the Director of Monetary Analysis of the Monetary Policy Committee. Other speakers include Steve Farringdon of the Office of Budgetary Responsibility, Mike Hardie of the ONS and journalist & broadcaster Paul Lewis.

It's not too late to register for this Wednesday's free seminar attending in person or by Zoom. Click below for more info & to book for this free event. https://www.betterstats.net/inflation-seminar/

The meeting will be a hybrid meeting with attendance in person at the RSS in Errol Street and via a zoom link to be established at a later date.

18/03/2022

We’ve been providing random digit dial (RDD) samples in the UK and internationally for many years now and it is an area of considerable expertise for Sample Answers. RDD is considered by many in the market research industry to be the gold standard for sampling for telephone interviewing. Click below to find out why.

We’ve been providing random digit dial (RDD) samples in the UK and internationally for many years now and it is an area of considerable expertise for Sample Answers. RDD is considered by many in the market research industry to be the gold standard for sampling for telephone interviewing because it...

21/02/2022

A bold title for a blog quite possibly, but stay with me and I shall explain further. Sample Answers works with leading suppliers of consumer and business information, but with the expressed purpose of adding value to market research stakeholders, e.g. CATI centres, researchers and users of market research and the like.

We are fortunate enough to hold in-house, records of 17 million UK households, 2 million UK businesses and 88 million businesses worldwide. Want to know more? Click below.

https://www.sampleanswers.com/2022/02/21/better-data-suppliers/

A bold title for a blog quite possibly, but stay with me and I shall explain further. Sample Answers works with leading suppliers of consumer and business information, but with the expressed purpose of adding value to market research stakeholders, e.g. CATI centres, researchers and users of market r...

10/02/2022

Don’t miss this opportunity to take time out to relax with some colleagues, enjoy 2 games of golf, put the world to rights and benefit the MRBA - Market Research Benevolent Association!

The Market Research Society (MRS) Golf Day on the 14th of July at Chobham Golf Club is a great opportunity to entertain clients, meet old friends and catch up on some exercise.

Sponsorship opportunities are available if you'd like to make a valuable contribution to the MRBA - Market Research Benevolent Association.

Find out more about the event and sponsorship opportunity here: https://www.sampleanswers.com/events/mrs-golf-day-2022/

25/01/2022

We clean phone numbers before delivering all consumer samples so our clients can be confident in the quality and therefore the connection rates they need, in order to deliver data-collection and research projects on time and on budget.

Contact us to see how we can help: https://www.sampleanswers.com/contactus/

12/01/2022

Whether businesses, RDD, mobile lifestyle or landline lifestyle, we love phone numbers at Sample Answers! In this blog we take a brief look at the importance of verifying phone numbers and what we do here at Sample Answers.

https://www.sampleanswers.com/2022/01/12/verifying-phone-numbers/

Whether businesses, RDD, mobile lifestyle or landline lifestyle, we love phone numbers at Sample Answers. In this blog I’ll take a brief look at the importance of verifying phone numbers and what we do here. Let’s start with mobile phone numbers. Whilst we can offer access to around 17 million o...