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Teaching marketeers how to build agile DRTV campaigns that are measurable and save money.

18/02/2026

We had a Yes Day.

The rules of a yes day are
I say yes to anything the kids ask 🤨
Or
I explain the consequences of a bad choice and said kid chooses whether they still want to ask for it. (Anything unsafe or ludicrous is barred, obvs)

Otherwise it’s fair game, whatever the kids want.

So they stayed in PJs until late,
Had sweets on top of Nutella pancakes for breakfast - homemade, does it count? 🤪
I spent £50 on trampolining for 90 mins.
Kids ate flapjacks and had candy floss for the first time at the trampoline park
They took over the kitchen painting, it was carnage
They didn’t eat their vegetables
And went to bed late.

I felt uncomfortable for most of the day, mainly because I have a low tolerance on my kids eating sh*t.

But also I felt a load was lifted. Saying yes freed me from the constraints I put upon myself and I stepped out of my comfort zone.

And do you know what? It resulted in less friction, less arguments and everyone was happy.

Stepping out of your comfort zone gives you growth.

Recently I did the same in my business. Said yes to progress before I felt ready. And guess what? It fuelled growth.

So what are you going to do to step out of your comfort zone in your business today?

Make it a YES DAY!

__________

I’m holding a webinar on TV for smaller budgets. Weds February 25th. 1pm.
Register in BiYo

14/02/2026

If kids waited until they felt ready for a new challenge, they’d stay stuck.
Same goes for founders.

If you wait until you feel ready, you don’t grow.

Here’s the part people miss 👇
This isn’t just about starting a business.
It’s about scaling one.

If you wait until everything feels perfect before making brand moves, one of two things happens:
• growth stalls
• competitors overtake you

Readiness isn’t a feeling.
It’s about:
– having the funds
– a solid brand foundation
– the appetite to think long-term

TV is still one of the most underrated growth levers. Not many founders know that. The just freeze and panic when they hear the word.
But now the barrier to entry is lower than it’s ever been:
• lower-cost creative
• AI
• media bought like digital

If you’re curious, here’s how to start 👇
Set one test. Don’t bite off more than you can chew.

6 weeks
And commit to these 3 things:

1️⃣ A creative framework that balances brand + response
Emotion, meaning, and a reason to act now.

2️⃣ Creative testing
It’s more affordable than you think.
Ask me about it. Happy to share.

3️⃣ Proper measurement
Not ROAS. But Business outcomes.
Know where you are now, what success looks like, and measure against that.

This is how you build:
Confidence.
Capability.
Momentum.

Then you go again.

From small acorns grow great oaks 🌱
But if you wait until the moment FEELS right… it may never come.

—

If you want to know
• how to assess readiness
• what to do now
• how to make TV work first time

Comment READY and I’ll share how you can learn this.

05/02/2026

ROAS is held up as the gold standard of measurement. But it won’t tell you if your business is growing.

If you want to know how to measure the effect of your ad campaigns you need to look at where you want to get to.

If that means a broader customer base, or more market or category share, or if it means more sales. Measure this!

ROAS will give you an indication if your ads are worthwhile and giving back. But it’s limiting.

If you haven’t seen growth do this instead :

1. Look at where you are. What are your sales, audience numbers and impressions doing now.
2. What are the business objectives and how do you link your marketing objectives in with them
3. Audit your dashboard - see if there is anything you should be measuring that you are not measuring
4. And finally what does success look like in those new categories of data.

28/01/2026

Entry-level TV campaigns - What £50k can actually achieve.

A Start up subscription brand spent £48k on their first campaign. What did they get?

> 6 week TV campaign with solid reach
> Choice of A/B creative versions for testing
> Production (£15) + Media (35k)
> Social retargeting integration

The result?
75% increase in search popularity
207% uplift in registrations

Not bad for a beginner. Over time their CPT reduced from £4.61 to £1.80. But this is what was possible with an unheard of brand, unknown product and a new concept to market first time out on TV.

The truth is you CAN test TV from as little as £30-40k. Most successful challenger brands think about it from around £50k+.

So if you’re frustrated with how expensive Meta is becoming, try something new.

The proof is in the pudding.

23/01/2026

What’s one thing brands can do, to make AV ads a success?
That’s what I asked Jessica Treasure, Gead of Strategy at in our lunch n’ learn this week.

The answer?

Measurement.

You need to be organised with measurement before you take the plunge. How?

1) Know what you want to measure.
If you’re measuring brand uplift or spontaneous awareness, brand dips (in-market testing) have to be carefully timed around your campaign.

2) Set KPIs in relevant departments.
Know what success looks like across other parts of the business.
Your media agency can help you with this.

3) Get the software you need to measure results
This may be tech you use in-house, or proprietary software of a media agency. But ROAS isn’t the only metric to measure campaign effectiveness. Open your eyes and ears to deeper insights.

With pre-planning and measurement you can find your Relative Advantage in your market.

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http://www.studio90media.co.uk/

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