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14/07/2026

“How much should we spend on Indeed?”

One of the simplest ways to improve care recruitment often gets overlooked……. responding to candidates quickly!When some...
13/07/2026

One of the simplest ways to improve care recruitment often gets overlooked…

…. responding to candidates quickly!

When someone applies for a care role, they’re showing interest in your service and taking a positive step towards joining your team.

But in today’s market, waiting several days to make contact can mean losing a great candidate to another provider.

A quick call, email, or message can make a huge difference.

It shows candidates they’re valued, keeps them engaged, and helps build a stronger first impression of your organisation.

Improving response time isn’t about rushing recruitment. It’s about being organised, proactive, and respectful of the people applying to care for others.

In care recruitment, speed and communication matter. Sometimes the provider who responds first is the one who secures the best candidate.

How quickly does your team contact new applicants?

Do you track this?

Do you know how important it is?

15/06/2026

Over 85% of Registered Managers would “prefer not to manage job boards.”

But they are.

Over 90% of Registered Managers said that they’re “aware that no show rates to interviews could be down to not contacting candidates fast enough.”

But they don’t have time to do this.

Want help?

Listen here 👇👇

05/06/2026

🚨 Is agency staff dependency costing the care sector more than money? 🚨

Agency workers have their place for emergencies and short-term cover.

But when they’re your long-term staffing solution, the costs quickly add up.

💷 Higher staffing costs
😕 Permanent staff feeling overlooked and demotivated
🔄 Less consistency for the people receiving care
📉 A weaker team culture

Many providers are spending thousands on agency shifts whilst struggling to invest in the recruitment, development and retention of their own teams.

The question isn’t whether agencies have a place.

It’s whether we’ve become too dependent on them.

👇 Has agency usage become one of the biggest challenges facing the care sector today?

04/06/2026

💭 One of the biggest mistakes I see in social care recruitment is hiring purely for experience.

Yes, experience has value. 👏

But experience alone doesn’t guarantee compassion ❤️, patience 🤝, empathy 💙, resilience 💪, or a genuine desire to support others.

The best care workers I’ve ever met didn’t always come from a care background.

Some came from retail 🛍️

Some came from hospitality ☕

Some had never worked in care a day in their lives 🚀

What they did have were the values that make great carers. ⭐

When organisations focus on values-based recruitment, something interesting happens:

✅ They open their talent pool significantly

✅ They create more diverse teams

✅ They find people who genuinely want to care for others ❤️

✅ They improve retention because people join for the right reasons 🎯

✅ They build stronger workplace cultures 🌱

✅ They create teams that people actually want to stay in 🤗

Skills can be taught. 📚

Mandatory training can be delivered. 🎓

Processes can be learned. 📝

Values are much harder to train. 💡

As an industry, we’re facing ongoing workforce challenges. 📈

If we continue to recruit only from the same shrinking pool of experienced candidates, we’ll continue to face the same problems. 🔄

Maybe it’s time to spend less time asking:

❓ “How many years of care experience do they have?”

And more time asking:

💬 “Do they have the values and attitude to become an outstanding care professional?”

Some of the best carers I’ve ever placed would never have made it through a traditional screening process.

Thankfully, someone looked beyond their CV. 📄➡️❤️

I’d be interested to hear from care providers, registered managers, recruiters, and carers themselves.

👇 Have your best employees always been the most experienced ones?

💬 Share your thoughts in the comments.

02/06/2026

❌ NATIONAL CARE RECRUITMENT CRISIS ❌

Absolute B*LL SH*T

There is NOT a national care recruitment crisis.

Never has been.

Isn’t one now.

Won’t be one.

✅ THERE IS A NATIONAL PROCESS CRISIS, HOWEVER ✅

- No job board knowledge
- No advertising budget knowledge
- Poor phone screens (ROBOTIC!)
- Very poor call to actions
- TERRIBLE face to face interviews
- Allowing inexperienced people to manage recruitment
- Allowing inexperienced people to decide if someone is successful or not!
- Ego
- Pre judgement of candidates
- Terrible offer management processes
- Onboarding is a joke and no touch points
- Not making candidates feel special
- THE LIST GOES ON!!!!

If anyone ever tells you there is a NATIONAL CARE RECRUITMENT CRISIS - PLEASEEEEEESSEEEE tell them to call me.

It’s all a big lie.

The results we have speak for themselves.

(And breathe).

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