TopForth

18/10/2019

Friday News Day. Paypal might not gain much market share in Chinese market, but is there any other reasons behind the entry?
https://seekingalpha.com/article/4296120-paypal-bad-time-enter-china

17/10/2019

To those who may not read our previews post, Xiaohongshu, also known as Little Red Book is an e-commerce platform targeted on luxury skincare and make-up, which has been created as a sharing platform initially. Therefore, anyone can share their experience or recommendation on specific product. Its success comes from its highly-engaged community that user would trust more on other user`s review, instead of the advertisement from the brand. What keeps the commerce side of Xiaohongshu flows constantly alongside with the social side is the app encouraged user to insert product links as hashtag on the photo-- the product it sells in the app, therefore, no external links are permitted. This is such a clever way to keep both user and seller stick to the app. What`s more, there is no sharing or forwarding functions on the app, that is to make sure each 'Note' is originally produced. Users can collect those notes in their own collection folder, which can be set as public or private.

14/10/2019

Before you set up your , you are highly suggested to consider about the market positioning of your brand. For example, what does your company do and what can the WeChat official account do for your brand? And one of the most important things, what kind of different information can customer obtain from you instead of others? Since there are millions of official accounts in , to obtain (especially followers) and certain amount of reading are two main targets that most brands want to achieve.

11/10/2019

It is Friday! News for today: China Trade Deal Hopes Revive On Soybean Offer; Can Dow Jones Rally Last?
https://www.investors.com/news/economy/trump-sinks-china-trade-deal-hopes-dow-jones-slides/

A small China trade deal may happen despite the U.S. blacklisting Chinese tech firms for enabling human rights abuses. What would it mean for Dow Jones?

10/10/2019

Report sharing for today: Mintel has published the 2019 Chinese Consumer Annual Report. It indicated that ‘’Latest findings from The Chinese Consumer Report shows that a staggering 91% of Chinese respondents agree that when making a purchase, quality is more important than price; while over four in five (81%) are interested in trying something new than sticking to the familiar (eg buying a new product, going to a new holiday destination)”.
https://www.mintel.com/press-centre/social-and-lifestyle/chinese-consumers-today-are-in-pursuit-of-richer-experiences-and-quality-of-life

Mintel's The Chinese Consumer 2019 Report reveals that Chinese consumers are in pursuit of richer experiences and quality of life. Read more.

08/10/2019

So basically, what does official account look like? It works similar as Facebook that you can post context, photo, video and voice message through the platform. Any relevant information including event invitation, related content about your brand or product can be added. As your number of follower is increasing, you can unlock some different functions. For instance, you will have a ‘comment’ section following each of the post, and this function allows you reply your followers` comments, and followers can read other followers` comments at the same time. Also, the ‘menu’ can be added with more sections including ‘online assistant’, so the follower can communicate directly with you through WeChat.

04/10/2019

News for this week: facing the competition from Alipay and WeChat money, PayPal is stepping into China`s digital money market. However, will it succeed?
https://finance.yahoo.com/news/paypal-tap-chinas-digital-money-153803035.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAIDKfTq0kBTmVQw9K6s4SMZwnswLFp-ZPkdkKjMsp_Ph4ahq7cyM9kfNVRMMTDbLlFef9buznTDMJDWzCUt0v709v_BaCE_xlhEl9g7lYNd9ar_ioXGITYEDKBrfEy-j5XRQNLBpDpiuPI2GMS6ye3RIudTtDUSS2Hq6a8UVSL9S

PayPal acquires a majority interest in GoPay to foray into the China market. Will it prosper in the new geography?

04/10/2019

TikTok owner ByteDance eyes $7bn in revenues for viral video app, however, with some allegations of censorship and investigations took place last few days, where will it go?
https://www.telegraph.co.uk/technology/2019/09/30/tiktok-owner-bytedance-eyes-7bn-revenues-viral-chinese-video/

The Chinese owner of viral video sharing app TikTok, which has enjoyed millions of downloads from Western teenagers, recorded more than $7bn (£5.

03/10/2019

We`d love to share some fun facts about the Xiaohongshu with you today. It was originally created as a experience-shared forum. Later it started to corporated with brands and further developed a online shopping platform. It has over 0.2 billion users in the worldwide, and it has over 70% of users from 1980s (our generation Y). The context and photo shared by users including oversea shopping, make-up, skincare, sport, travel, hotel, home and restaurant, which is all based on firsthand experience. At the same time, the app had successfully contributed on advertising for a new Chinese makeup brand through big data, KOL and user`s posts. Although there are apps for sharing pictures, travel blog or shopping haul, Xiaohongshu still gained its huge success in recent years.

01/10/2019

Last week we have introduced the TAOBAO Maker Festival to you within video, and today we'd like share a picture with you, which is a planning strategy for the coming Double 11 (Nov. 11th) event in TAOBAO. It started from September, and was divided into 4 main periods: Front preparation (incl. budgeting, planning), Middle preparation (incl. product selection, content), Presale (incl. coupon, lead) and Final launch (event day). This strategy is carefully planned and has become a pre-event preparation guidance for the company who is operating in the platform.

01/10/2019

Happy 70th birthday to our motherland🇨🇳! 🎇🎇🎇

27/09/2019

News for this Friday is about the 2019 TAOBAO Maker Festival, which just been held in this week. It is a product festival launched in Hangzhou, bringing all different kinds of creative products in real life. People are not just doing online shopping, they can meet the seller who is used to behind the screen. Through this offline event, which had been held for last 4 years, TAOBAO is manually making the connection between online and offline much more closer. Click below and watch the video: https://economictimes.indiatimes.com/tech/hardware/tech-on-full-display-at-chinas-taobao-maker-festival-2019/videoshow/71275416.cms

The Taobao Maker Festival 2019 had all things tech, and if you're someone who has always wanted a motion-controlled robot, or a helicopter drone, your search stops here. Watch now.

26/09/2019

It is our WeChat session again! WeChat official account can provide loyal and active user. It is a multi-direction communication tool that user can follow the account through any other platforms (both online and offline) within a QR code. What is more, it makes the market research much easier since the user is mostly targeted, and they are more willing to complete the market research or share their unique opinions for the account.

25/09/2019

As you may notice, some apps are only for Chinese market: Weibo works the same as Twitter, Tencent Video works the same as YouTube, Taobao works the same as Amazon etc. The effect of KOL marks significantly on Chinese marketing, you can find this form of advertising in every ‘sharing’ social media platform. People still believe in this before they make purchasing decision.

20/09/2019

A summarise of digital-related news from this week. Both of Tmall and Taobao belong to Alibaba, Starbucks launches its shop in Tmall Genie, and people can easily order from speaking to this small speaker. As live streaming is continuously catching public`s attention, WeChat decided to add this section into its mini programs.
- Starbucks launches Tmall Genie voice order delivery service in China
- WeChat is bringing live streaming to mini programs

Plans are also in motion to eventually allow these users to receive personalized recommendations for orders that will be tailored to their preferences when using voice command.

19/09/2019

We were talking about WeChat official account last time, by using a WeChat official account, you can make the process of introducing brand/product value much easier—to make Chinese clients know about you in their ways. This is highly recommended to be included in your marketing plan in the first step.

13/09/2019

A summarise of digital-related news from last week. Since there are certain successful platforms in China for sharing photo, note and video, will Lvzhou (a Chinese social app) obtain another success? Is the security problem a worthwhile issue to think about before introducing it? Click on for further discussions.
- Weibo’s social app Lvzhou’s fifteen minutes of fame
- China’s ‘deepfake’ app, Zao, faces security backlash

https://jingdaily.com/chinese-whispers-lvzhou-weibos-questionable-new-app-and-more/

After Little Red Book got suspended from Apple and Android stores, Weibo decided to step up this week and launch their new social app, Lvzhou.

12/09/2019

Have you heard of WECHAT? It is a communication app acting importantly in China daily life. From a most updated data in 2019, there are 10.82 billion users in WeChat, and 50% of user spent over 1.5 hours on the app every day. Except for personal account, a company usually uses an official account to communicate with its consumers.

11/09/2019

Good morning! We are excited to announce that TopForth is starting its journey in Facebook, Twitter and LinkedIn from today! We are a PR and Marketing agency, based in London & Glasgow, and to support your business expansion in China.

23/08/2019

The 141-kilometer Guangzhou-Shenzhen-Hong Kong Express Rail Link will become the first high-speed railway in China to have full 5G network coverage along its entire line, Xinhua reported on Wednesday.

23/08/2019