28/04/2026
Rating social media emergencies as a social media manager (because not everything is as urgent as it feels in the moment)...
Hate comments from trolls. 4/10
Annoying? Yes. An emergency? Not even close. Trolls want a reaction and engaging gives them exactly what they came for. Hide, restrict, delete or ignore, then move on. As an agency our job is to monitor, make the call quickly, and make sure our clients never have to lose sleep over someone who clearly has too much time on their hands.
Typos. 1/10
Everyone’s seen them. Everyone’s done them. A typo is not the end of the world or a reflection of your entire brand. If anything, it’s proof there’s a human behind the account. In a world where AI generated content is everywhere, most people won’t even notice it. Keep it up or repost, the choice is yours.
Account issues. 6/10
Locked out of a client account, a platform glitch mid-post, access revoked (usually at the worst possible time). These require immediate action, which is why backup access and a solid process is non-negotiable for us. We always recommend 2FA and secured access details. The main thing? Remain calm and let the tech get over itself.
Copycat accounts. 5/10
Uncomfortable and frustrating, especially when it happens to a business you’ve worked hard to build. Needs addressing, worth reporting. But nobody copies accounts that aren’t worth copying. We move fast on reporting, release a reactive video to reassure followers, and remind our clients that imitation is genuinely the most backhanded compliment in the industry.
Viral backlash and divided opinions. 2/10
Controversial take but hear me out. If your content is dividing opinions, it stood for something (and did its job). Viral backlash rarely is the disaster it feels like in real time. Our role is to stay calm, assess which comments deserve responses, and if it stops being fun, turn the comments off.
Want to know what the real emergency is? A brand with no presence, no platform, and nothing to say.
