27/01/2021
🎓 Wisdom Wednesdays 🎓
For sales optimization, the products or services you’re offering should be displayed on the homepage. Expecting buyers to navigate deeper into the website to see what products you have on offer is wishful thinking. Your homepage is the show window that gives visitors the first impression of your online store. In just a few seconds, shoppers will decide whether they want to stay and shop. Let’s look at how you can improve your home page.
4 tips to optimise your homepage
🔹Show timely products and content🔹
Outdated content — like showing bathing suits when it’s Halloween — makes visitors wonder if you’re still in business. When you add new products or run seasonal campaigns, update the homepage to drive traffic to the featured items.
🔹Feature a photo of a person🔹
Just by using a photo of a “happy customer” for example, include a photo of a smiling customer (or a model your visitors can identify with) to help shoppers picture themselves enjoying your product.
🔹Improve navigation🔹
Your website’s structure and navigation affect the user experience of the entire site. The menu helps acclimate visitors when they’re on your homepage. Your menu items should display the range of products, yet not become so overwhelming that it’s impossible for shoppers to find the items they’re looking for.
🔹Minimise load time🔹
You can still lose customers even if you have the perfect homepage if it’s so fancy that it takes forever to load. “Forever,” in Internet time, can mean just a few extra seconds. In fact, 40% of shoppers will abandon a website if it takes more than 3 seconds to load. That’s not a lot of time for any page and particularly challenging for homepages because they typically have more bells and whistles than interior pages.
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