25/08/2026
Quick heads-up for anyone running a local business round here π
Ask ChatGPT or Google's AI for "best [plumber/electrician/tree surgeon] near me" and you don't get a list any more β you get three or four names. That's the shortlist. Most people never scroll past it.
Google has confirmed those answers are built from pages it can actually crawl and read. So the things that decide whether you're named are unglamorous:
β’ Hours, services and service area in plain text on your site (not stuck inside an image or a slow widget)
β’ The exact same details on your Google Business Profile and any directories
β’ Reviews that are recent, not from 2022
β’ A contact form that actually sends
If your info is out of date or inconsistent, AI just quotes whatever it finds elsewhere β often a competitor's page describing you in their words.
Try it now: ask an AI for a business like yours in your town and see who it names. If it's not you, that's fixable.
I build and fix websites for small businesses (this is my day job), so happy to answer questions in the comments β no charge, no pitch. π