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Coolship Marketing Marketing & Brand Consultancy and Contracting
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A great example of a considered & thoughtful use of CRM preferences this morning from notonthehighstreet.....giving cust...
03/02/2021

A great example of a considered & thoughtful use of CRM preferences this morning from notonthehighstreet...
..giving customers the option to Opt Out of mailing specifically about Mother's Day, as they recognise for some, these can be upsetting.

This not only helps to prevent unecessary extra Opt Outs (from all of their future mailings on all topics), but also, certainly for me, helps increase empathy with their brand as the message itself reads as authentic and caring without patronising.

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