Begin Studio

Begin Studio Providing a thoughtful space for small businesses to receive all the branding, marketing and design

A little glimpse from an early branding presentation for my work for Growing Butterflies! You can see that my lovely cli...
27/03/2026

A little glimpse from an early branding presentation for my work for Growing Butterflies! You can see that my lovely client was really drawn to the colours in Option A, but loved the curvy and chunkier illustration style of Option B - so we combined the two together to make the final brand. My branding presentations are a combination of all the skills I learnt during my two agency roles - I present the mood board, the logo in colour and white, the illustrations, colours and then some mock-ups to show how the brand can work together. You can view more of this project and the process over at the link in my bio! 👀✨👀✨

This was my first project after returning from maternity leave, and it was honestly the perfect project to come back to....
11/03/2026

This was my first project after returning from maternity leave, and it was honestly the perfect project to come back to. A lovely client, spacious timeline, gorgeous colours, a design direction that was so fun to create, and I spent so much time curled up on my sofa drawing these illustrations - the absolute dream and such a delight to be back.

The full project included:
✨ Branding Strategy with a set of logos, colours and fonts
✨ Website refresh into the new brand
✨ Hand-drawn icons and illustrations (no AI here!)
✨ Social media templates into the new brand
✨ PDF templates for Colleen’s resources and workbooks
A complete branding experience that completely transforms her business and client experience. 😊✨

Super busy week with lots of new things on the horizon. 👀✨ So here’s a colour palette from a recent branding project - I...
27/02/2026

Super busy week with lots of new things on the horizon. 👀✨ So here’s a colour palette from a recent branding project - I really love the blend of soft rainbow tones with a bright blue pop colour to add extra sparkle. When applying these tones to the brand and social media - it creates a soothing yet colourful effect that perfect for creating a sense of calm. 🦋💙

There was a point in my early career where design had to be really trendy - use a cool font, minimal icons and a style t...
13/02/2026

There was a point in my early career where design had to be really trendy - use a cool font, minimal icons and a style that everyone else was using - or it wasn’t getting put forward for consideration by the bosses. 🙈
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So here’s a little early Valentine’s Day look at attracting the right people by being completely yourself instead. 🥰❤️🌹💌
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The best thing I did when I started Begin Studio was to unlearn these trendy rules - and just start really really listening to who my clients are, where they want to go and who they want to speak to. Then, using THIS information to inform every choice we make as we design together. ❤️
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And it’s the strongest solution, because the design feels timeless, authentic, it’s an extension of you, it builds trust, it feels intuitive to use - and it attracts an audience who will connect with you directly and deeply, because they see you in every part of the business. ❤️
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And if you are ready to connect more authentically with your audience, with a design process that centers you and your goals - I’m currently taking calls for new projects. Link in my bio to find out more about the process and get in touch. 🥰❤️

I’m still crazy about this colour palette for J Tan Artistry. It is so warm, welcoming and approachable, but also luxuri...
06/02/2026

I’m still crazy about this colour palette for J Tan Artistry. It is so warm, welcoming and approachable, but also luxurious, minimal and sleek. Perfectly capturing the feeling of what it’s like to work with and speak with Jessica - she’s so friendly, collaborative and offers such a high quality of work to her clients - ✨I’ve worked with quite a few clients from the wedding industry in the past few years, and I love the quality of imagery from their photographers and beautiful colours that my clients choose. ☺️✨

A full look at the branding project for ! 🐛🍃✏️✨ I was speaking on reels this week about the fun and magic of creating a ...
04/02/2026

A full look at the branding project for ! 🐛🍃✏️✨ I was speaking on reels this week about the fun and magic of creating a full, complete brand that goes beyond the logo - and how they foster a stronger connection between you and your audience. By having a variety of logos, colours, fonts, textures, illustrations and templates - you can create more recognition, trust, professionalism and communicate your values across every part of your business that your clients see.
💛 For Growing Butterflies, this feeling is so clear! We wanted to create a fun yet soft, calming design that would be professional to parents, but approachable to kids. Through a chunky logo suite, hand-drawn icons and illustrations, garden-inspired textures, soft playful colours and Canva templates for both Social Media and Web - the fun, softness and approachability is consistent throughout and clear. :)

February has become one of my favourite months of the year. I’m always so glad to see the end of the snowy and cold Janu...
02/02/2026

February has become one of my favourite months of the year. I’m always so glad to see the end of the snowy and cold January days. 🙈 I’ve started to see bulbs sprout in the garden and tulips appear in the supermarket and it’s just feeling so much like spring already! 🌷🌿✨ I’ll be spending this month drinking lots of tea, working hard, preparing for my daughter’s first birthday and buying tulips every week.

Social Media really feels like it’s becoming the core way to build connection with potential clients and leads. So it’s ...
29/01/2026

Social Media really feels like it’s becoming the core way to build connection with potential clients and leads. So it’s no surprise that almost all my clients have been requesting social design and support alongside our branding projects. For me, this is dream because I get to roll out our hard work onto custom made-for-you templates that are built from strategy, and also offer support to get you posting regularly. All in all, helping you keep your social media branded, professional and joyful. 💛✨☺️
Featuring a range of Canva template projects - Post and Honey, Growing Butterflies OT, Treat Yo Self Sweets and AMW Events

New in Portfolio - a Pen Pal & Scrapbook-inspired Passion Project ✏️🌷👀At the start of this year, I wanted to create a br...
21/01/2026

New in Portfolio - a Pen Pal & Scrapbook-inspired Passion Project ✏️🌷👀
At the start of this year, I wanted to create a branding project that took direct inspiration from one of the Pinterest Predicts topics for 2026. These are a collection of themes that Pinterest believe will be trendy in 2026. By using one of them as a starting point for a branding project, I was able to challenge myself to create work in a ultra trendy style, and create a brand that I love, which also might perform better on Pinterest by being seen as trendy. 🤞
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For this passion project, I chose to use Pinterest’s theme of “Pen Pals” which is all about handwritten letters, cups of tea, ribbons, stickers and scrapbooking. I love following Illustrators on Instagram, and really love the mail subscription services that these artists have begun to offer to share prints of their work in a tactile format that many can access. So with ALL this in mind, I created a fictional brand called “Post & Honey” with soft, trendy colour combinations, a ‘sticker’ style logo and a wide range of textures, tape, paper and stickers to allow the brand and social media to blend the digital logo amd tactile art. The result is a really full brand toolkit with a really lovely font, that feels fun to use and play with on social media.

✨ New Blog Post ✨ In case you missed it! 👀 Last week, I shared my Website Maintenance checklist for past clients, design...
19/01/2026

✨ New Blog Post ✨ In case you missed it! 👀 Last week, I shared my Website Maintenance checklist for past clients, designers or small businesses with an online presence. These are 6 areas to examine on your site every year to ensure your website runs smoothly, looks great and connects with your target audience. I also created a workbook full of prompts and ideas to help you work through each step. Repeat yearly - or twice a year for bonus points!! ✨

I find myself leaning away from Instagram at the moment (sorry pal 🙈 I’m a static post girlie in a reels-only world). So...
16/01/2026

I find myself leaning away from Instagram at the moment (sorry pal 🙈 I’m a static post girlie in a reels-only world). So instead I’ve been spending my time on blogs and connecting with creators via their gorgeous newsletters. Is anyone else feeling a bit of a millennial itch to go back to 2012 when blogging felt so cosy and intimate, and instagram was a collection of latte art?

In the spirit of cosiness and to ensure I’m work focused, I’m also remembering autumn last year when I was hand-drawing 25 illustrations for a children’s occupational therapist. These icons were drawn in a bold, colourful style that matches the logo that I hand-drew for her - so the whole brand connects together beautifully. This is my favourite part of my job.

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