21/01/2026
New in Portfolio - a Pen Pal & Scrapbook-inspired Passion Project ✏️🌷👀
At the start of this year, I wanted to create a branding project that took direct inspiration from one of the Pinterest Predicts topics for 2026. These are a collection of themes that Pinterest believe will be trendy in 2026. By using one of them as a starting point for a branding project, I was able to challenge myself to create work in a ultra trendy style, and create a brand that I love, which also might perform better on Pinterest by being seen as trendy. 🤞
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For this passion project, I chose to use Pinterest’s theme of “Pen Pals” which is all about handwritten letters, cups of tea, ribbons, stickers and scrapbooking. I love following Illustrators on Instagram, and really love the mail subscription services that these artists have begun to offer to share prints of their work in a tactile format that many can access. So with ALL this in mind, I created a fictional brand called “Post & Honey” with soft, trendy colour combinations, a ‘sticker’ style logo and a wide range of textures, tape, paper and stickers to allow the brand and social media to blend the digital logo amd tactile art. The result is a really full brand toolkit with a really lovely font, that feels fun to use and play with on social media.