Shore Social Marketing

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Shore Social Marketing

Digital Business Support Specialist | Websites, Social media, & digital projects, done for you. Whatever stage you're at, there's a way to work together.

I help small business owners across the UK take the stress out of their digital marketing —- without needing to become a marketing expert themselves. From managing your Facebook and Instagram to designing a website that actually reflects your business, or sorting out the funnel and email marketing tech you've been putting off - I handle the digital side so you can get back to running your business

. Flexible monthly support hours, one-off projects, and social media masterclasses to help you get started. Book a free discovery call and let's talk about what your business needs.

28/07/2026

Most business owners open their website analytics once, feel completely overwhelmed, and never go back. Here are the only three numbers worth your time...

Where your traffic is coming from - so you know which of your efforts are actually working. Is it social media? Google? People typing your name directly? Each tells you something different.

What people do when they land - are they reading, clicking around, or leaving within seconds? If most people are leaving quickly, something on that page isn't working.

Whether they take action - a call, a form, a click to your email. This is the whole point of having a website. If this number is low, that's the thing to fix.

Everything else - page views, session numbers, bounce rate - is useful context once you understand the three things above. On their own they don't tell you enough to act on.

26/07/2026

Here's a quick plain English guide to what they actually mean.

Reach is how many people saw your post. Impressions is how many times it was seen - one person can see it more than once, so impressions is always higher than reach.

Engagement rate is the percentage of people who actually did something - liked, commented, shared, saved or clicked. This is the number worth paying attention to.

And follower count? Honestly one of the least useful numbers on the page. A smaller, engaged audience will outperform a bigger, silent one every time.

Your social media insights are only useful once you know which numbers to act on and which ones to ignore.

24/07/2026

If you've nodded along every time someone said "you need a funnel" without having a clue what they meant - this one's for you.

A funnel is simply the journey someone takes from "never heard of you" to "paying customer" - stranger, to lead, to client. That's it.

No magic. No complicated tech. No buzzword required.

The reason funnel marketing gets talked about so much is that most businesses lose people at every stage of that journey without ever noticing - because nothing is tracking it.

Here's the thing: your business already has a funnel, whether you've mapped it or not. Every business does. The question is whether yours is working as well as it could be.

22/07/2026

A stunning website with nothing useful to say is just an expensive brochure nobody reads.

Most website design projects get the order backwards. The layout comes first, the words get squeezed in afterwards as an afterthought.

But your homepage has one job in the first five seconds: answer "why should I choose you?" before someone clicks away.

Colour palettes and fonts can't do that. Clear, specific, well-thought-out content can.

If your website looks great but isn't bringing in enquiries, it's probably not a design problem - it's a content strategy problem.

19/07/2026

Before you plan another week of content, ask yourself one question: what is this page actually for?

Awareness, trust, leads, or community - each needs a different kind of content. A page trying to do all four at once usually does none of them well.

Social media strategy isn't about posting more. It's about posting with a clear idea of what you want it to do.

What's your page actually trying to achieve right now? It's worth sitting with that question before you write another word.

16/07/2026

I've been working in digital marketing for business since 2013. I've watched this industry change and the last two years have been the most dramatic of the lot.

Organic reach has dropped dramatically ... what used to reach hundreds now reaches a fraction of that. Instagram shifted hard toward video and while the feed is more balanced now, Reels still dominate reach. Google has rewritten the rules on what actually gets found. And now AI is changing the way people search for and discover businesses entirely.

So as I step into being more visible online, I'm going to use this space to share what I know ... social media, websites, analytics, SEO, AI and more. The stuff that's actually relevant to small businesses in 2026, not advice that was written three years ago.

If that sounds useful - follow the page.

If you'd like to talk about where your business specifically sits in all of this - a discovery call is always available.

Here we go. Thirteen years of watching this world evolve ... and the most interesting chapter is just beginning.

14/07/2026

Before this page gets going, I want to say something that doesn't get said enough: social media is not just sticking up a post and waiting for the phone to ring.

I've worked in digital marketing long enough to know that this is one of the biggest misconceptions small business owners have when they start out. The idea that presence alone is enough. That posting regularly, ticking the box, keeping the page alive - will somehow translate into enquiries and clients.

It won't. Not on its own.

What actually moves the needle is showing up in other people's content, not just your own. Starting conversations rather than broadcasting into the void. Responding thoughtfully when someone engages with you. Paying attention to what your audience actually responds to - and adjusting.

The businesses that see real results from social media treat it like a relationship, not a megaphone. They give before they ask. They're consistent without being robotic. And they understand that the algorithm isn't the enemy - it's simply responding to whether real people find your content worth stopping for.

Social Media Marketing done well takes time, strategy, and genuine effort. That's not me trying to sell you something - it's just the truth. And it's exactly why I'm here to help make sense of it.

13/07/2026

They say things change every seven years. September marks seven years of Shore Social Marketing - and right on cue, something has shifted.

I've been quietly in the background for all those years, building other people's businesses. Managing their social media, designing their websites, setting up their funnels, tracking their analytics - getting real results for other people's pages while mine sat largely untouched.

I won't pretend that wasn't a choice. Referrals kept coming, work kept flowing, and my own online visibility kept getting moved to the bottom of the list.

But seven years feels like a moment to do something differently. So here I am - ready to be more visible, to share what I know, and to help other business owners make sense of a digital world that moves faster every year.

This page is changing. I hope some of what I share over the coming months is useful, thought-provoking, or at the very least - honest.

Welcome to the next chapter of Shore Social Marketing.

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