Touchpoint Scaling

18/12/2025

Most brands don’t have a “Google Ads” problem.
They have a structure problem.

Once you’re spending serious money (even £300–£500/day), the account doesn’t need more ideas…

It needs a setup that makes scaling predictable.

In the video I break down the approach we use to scale eCom accounts towards £1,000/day without killing margin:

Segment products properly (winners vs. learners)
Build campaigns around intent + performance
Scale using clear rules

If you’re already getting sales and want to push spend without wrecking ROAS, this is for you.

✅ Want me to run your Google Ads? Book a call: https://calendly.com/touchpointppc/google-ads-management✅ Subscribe to my weekly Google Ads newsletter: https:...

01/09/2025

Most brands waste a chunk of their ad budget on Google Shopping without realising it.

Poor offers, weak titles, no segmentation - it all adds up.

We’ve managed over £40M in sales for brands like Florence London and Besame Cosmetics and a big part of that is fixing these exact issues.

Just dropped a new video walking through 5 strategies that are working right now in 2025 to improve Shopping performance, whether you're using standard shopping or PMAX.

If you want better ROAS, lower CAC, and more profit without increasing your spend, this video should help.

Want better results from your Google Shopping Ads optimization in 2025?In this video, I share 5 proven strategies to optimize your Google Shopping campaigns ...

01/09/2025

ROAS is lying to you.

We’ve seen brands scaling at 4x or 5x… and still losing money.

Because ROAS only tells you one thing:
revenue ÷ ad spend.

It doesn’t tell you:
→ If you’re profitable
→ How long it takes to make your money back
→ Which SKUs are carrying your margin
→ If your business is actually healthy underneath the ad performance

The truth?

A “good” ROAS doesn’t always mean growth.
And a “bad” ROAS doesn’t always mean failure.

Inside Touchpoint, we track a different set of numbers:
✔️ Blended MER
✔️ Contribution margin per order
✔️ CAC vs LTV
✔️ Payback windows
✔️ SKU-level profitability

Because that’s how real operators scale, with clarity.
If you're still optimising for ROAS alone, you're not seeing the full picture.
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01/09/2025

Most brands are wasting ad spend by ignoring their Shopping feed. Your feed is one of the biggest levers for more impressions, clicks, and sales without spending a penny more on ads, yet it’s usually the last thing people touch.

If you’ve ever opened Merchant Center and thought “where do I even start?”, you’re not alone.

That’s why I filmed a breakdown covering:

✅ The must have vs nice to have feed attributes
✅ The 6 biggest performance movers (price, title, GTIN, images, descriptions, category)
✅ How custom labels can shift campaign results
✅ A live client example where better titles drove more clicks and visibility

It’s not about knowing every Merchant Center setting, it’s about focusing on the few things that actually drive results and fixing them first.

👉 Full video here:

✅ Get a FREE Google Ads Review from our team: https://calendly.com/touchpointppc/auditWant to get more clicks and sales from your Google Shopping campaigns ...

01/09/2025

Client Spotlight: Iron Heart 🏍️🛠️

Rugged. Uncompromising. Unapologetically overbuilt.

We’re proud to be fuelling the digital engine of a denim legend - Iron Heart. Built in Japan, forged for the road, and made to outlast trends, not follow them.

Here’s how we’re helping them take PPC by the horns:

✅ Getting key products in front of ready-to-buy shoppers
✅ Scaling Shopping without losing their niche appeal
✅ Driving clicks that turn into real revenue

This isn’t fast fashion. It’s craftsmanship with horsepower.

The heavyweight just entered the PPC arena.

Time to break in the campaigns like a raw pair of 21oz selvedge.

Touchpoint x Iron Heart

Let’s roll.

01/09/2025

Style Me came to us with flatlining results, despite consistent ad spend. Our audit uncovered the issue: 80% of budget was going to underperforming SKUs.

We rebuilt from the ground up using The Touchpoint Method™️:

✔️ Paused wasteful spend
✔️ Reallocated budget to bestsellers
✔️ Rebuilt campaigns around what actually sells

The result? £1.63M in sales and a 150% ROAS uplift. With zero increase in spend.

If you’re investing in Google Ads but not seeing the return, it’s time for a Profit Audit.

https://calendly.com/touchpointppc/audit

10/01/2025

Join V4 Vending and start receiving verified, price-qualified leads.

12/09/2024

Join HB Electrical, Torwood Oak, Renew Floors & more in receiving verified, price-qualified leads. Partner with a Trustpilot-rated agency.

Why choose us?

✅ 100% exclusive sales leads - No more "We've already had a quote." All leads are exclusive to you.

✅ Pre-verified leads - Correct contact info, NO fake leads.

✅ Over 78,000 price-qualified, exclusive leads delivered in the last 12 months.

✅ £30,000,000 in new jobs signed by our clients over the past 18 months.

We guarantee leads that turn into sales or your money back (no questions asked, contractually obliged).