22/06/2023
ChatGPT for content writing.
I tried it and at first, I thought this is so good. And it is. With caveats. Google doesn't like AI generated content. So, never use ChatGPT output verbatim.
I asked ChatGPT to "write home page content for gordanoweb.com". This is the result.
https://chat.openai.com/share/93758ab8-8071-4452-90d4-90b068204090
It generated it quickly, created a unique tagline and five concise paragraphs.
But it didn't address any of my key selling points. So I re-wrote the instructions to include my USPs.
"write home page content for https://gordanoweb.com/ mentioning small businesses in Bristol, SEO, cost effectiveness, original graphics, mobile friendly websites and digital marketing services."
https://chat.openai.com/share/b70adddc-9a80-43f8-9e07-59b8026db6f2
Much better! This was something I could work with.
ChatGPT will write generic content. Be specific. And give it something to start with.
Edit its output and don't let it make claims you can't deliver. It may talk about your large team when you're a sole trader. Check for American spelling if you're a UK business. Using US grammar will be a give-away that you've either outsourced your content creation, or are using ChatGPT, ahem.
I like that ChatGPT used bylines. One of these seems to be genuinely unique. One of the others was commonly used.
ChatGPT provides good filler content. It scours the web and creates content based on what other people have written. It wants to please.
Be ChatGPT's sub-editor. Get your red pen out and cross through any content that isn't relevant or can't be substantiated.
Use it to bounce ideas and write your own unique content.
For a more comprehensive guide, check out Elegant Theme's recent blog post on ChatGPT https://www.elegantthemes.com/blog/business/what-is-chatgpt