Anico - Animation Studio

02/02/2026

I think B2B tech buyers find confidence from more than features. In fact, I believe it’s more than the just product itself. That’s just the baseline - especially with so much competition in the tech space.

I think it’s wider spread, like:

→ Knowing the rest of the team will love it (and actually use it).

→ Knowing it will fit their current workflows.

→ Knowing you’re there to help.

→ Knowing the product will still be there next year.

All with a sprinkle of judging a book by its cover 😅

The full promise is what builds buyer confidence - And how you deliver that info plays a big role in that.

10/12/2025

I wonder how many people didn’t buy something or discounted it as “not for them” because they didn’t fully understand it?

It must happen thousands of times a day.

That’s what I try to fix → Giving people the knowledge they need to make an informed purchase decision.

09/12/2025

Why do so many product feature launches never mention the benefits?!

Don’t leave it for your users to figure out the benefits - They’ve got other stuff to get on with.

When designing feature launch videos, I like to guide the viewer through use cases of the new feature showing the benefits and results.

They can then quickly adopt the appropriate use cases into their workflow to get the ball rolling and add value fast.

08/12/2025

Your sales team is telling the same story 20 different ways.

Why? Because they have to repeat themselves over and over again.

And let’s face it, that ain’t fun.

This means details can get missed, benefits skipped and prospects lost.

Animated sales videos can help solidify your message and cover the basics fast, before your team gets involved, so they can focus on the nuances, specifics and making sales.

These videos don’t make the sale. They make the buyer as informed as possible so they are actually ready to talk to sales.

31/10/2025

→ Project: Logo Animation

Bringing the ScoreApp logo to life in way that not only looks good but is practical for use, with 30+ deliverables including a mix of variations, transitions and formats.

Starting with exploring visual styles and movement, then finishing with sound design to create a perfect representation of the brand and product.

"Have just watched it a load of times and we love it! - These all look great, again thank you so much for all the work you have put into this. We really are so happy with the outcome. It's miles better than we expected."

24/10/2025

A few mindset traps I see when companies move into animated ads:

→ Believing motion will fix a weak message.

→ Thinking static ads are no longer worth running.

→ Expecting results overnight without iteration or data.

Animation isn’t a replacement for strategy. It’s a multiplier for what’s already working.

When you get the message right first, motion turns it into something people can’t scroll past.

If you’re planning to switch soon, start small, learn fast, and let your results shape your next move.

17/10/2025

Static ads aren’t dead, but the landscape is shifting fast.

As social platforms continue to prioritise video and motion, animated ads are becoming the new standard for grabbing attention and driving results.

Read more →

Spoiler: No, of course not. But animated ads typically have higher performance, are getting faster to create and are closing the gap on production costs.

15/10/2025

Static or animated ads?

It’s not about picking sides. It’s about timing.

Static ads are great for early testing. You can learn fast, spend less, and find what resonates.

But once you know what works, animation is where performance lifts.

That’s when you bring those winning visuals and messages to life and start scaling.

And by building custom rigs, templates and elements, I can create, edit and scale animated ads quickly.

If you’ve got data that’s pointing you in the right direction, motion is your next step.

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And a recent animation experiment to spark ideas ⚡.

13/10/2025

Are static ads dead?

No, but they’re definitely struggling.

With social feeds focusing on video, static ads are getting lost. Motion catches the eye, its a human instinct thing. We can’t help it.

A static ad can grab attention once, but if the viewer looks away (which is what the surrounding video content is trying to make happen), it’s gone. Animated ads however, can pull attention back again and again through subtle changes in movement, scenes, and pacing.

That’s what gives animation its stopping power. It doesn’t just grab attention. It keeps it.

If your ads are getting seen but not watched, it might be time to explore motion.

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And a recent animation experiment to spark ideas ⚡.

10/10/2025

Case Study: An animated video that educates and differentiates.

"Ben, this is looking amazing as always - Awesome job!"

The final result is an animated trailer video that sits perfectly on the homepage and offers a blend of excitement and education to new potential customers.

https://www.anico.studio/project/causalens-trailer

08/10/2025

A nice animation doesn’t automatically mean a successful animation project.

In fact, only a fraction of the project weight is on the animation itself.

Strategy: 20% → The objective and purpose of the project.

Messaging: 20% → The core of the project.

The actual animation: 20% → Brining the message to life.

Distribution: 20% → Making sure people actually see the animation.

Analytics, testing and updating: 20% → Refine the project based on real-world data and feedback.

This means the animation is only a small (but still important) part of the complete project.

Don’t forget the rest.

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A random animation experiment to help spark ideas.

07/10/2025

When I'm writing an explainer video script, the hardest part isn’t always the writing, it’s deciding what actually deserves a place in those few hundred words.

I like to run each point through two filters:

→ Impact: Does it actually move us toward the goal? If not, it just adds noise.

→ Relevance: Will the audience get it and care at this stage? If not, it reduces clarity.

As a marketing manager, you’re under pressure to make sure the explainer video covers enough. But I believe that when you look at it this way, the decision becomes less about opinions and more about impact.