02/02/2026
I think B2B tech buyers find confidence from more than features. In fact, I believe it’s more than the just product itself. That’s just the baseline - especially with so much competition in the tech space.
I think it’s wider spread, like:
→ Knowing the rest of the team will love it (and actually use it).
→ Knowing it will fit their current workflows.
→ Knowing you’re there to help.
→ Knowing the product will still be there next year.
All with a sprinkle of judging a book by its cover 😅
The full promise is what builds buyer confidence - And how you deliver that info plays a big role in that.
