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Delta Marketing & Advertising

Our aim is simple: through great marketing and advertising drive more sales, more often, from more p

22/09/2024

Here’s one for the CFO…

Or rather one for you when the CFO asks you to justify marketing spend. One of the intrinsic benefits of having a recognisable brand is that consumers are more likely and willing to pay more for your brand versus a less well known competitor. In this great piece by the bright sparks over at Magic Numbers, they demonstrate the benefit of strong brand messaging on the Tonic Water market.

In short, strong brand messaging means you can charge more than your competitors.

For marketers and planners facing into a recessionary period the temptation will be to look for quick wins to boost sales, with price promotions being an easy target. But with the pressure on business margins due to supply chain cost increases, the answer may be to keep your prices higher than competitors.

Source:
https://zcu.io/ugVi

20/09/2024

The missing piece…

Finding a partner that gets you….

Marketing teams are being stretched more than ever. Resource is tight. You need an partner…

That get’s stuff done. That doesn’t need to be asked twice. That can flex around your needs, not stick to their own processes.

That fits seamlessly in to your team.

Sound good?

15/09/2024

Empathetic Listening.

Introverts possess a rare gift – the ability to actively listen while weaving in genuine empathy.

In leadership and people management, introverts shine as masters of empathetic listening, a skill that goes beyond words.

When engaging in conversations, they don't just hear the words; they absorb the underlying emotions and nuances. This unique quality allows them to reflect deeply and respond thoughtfully, nurturing connections that transcend the surface.

In a world that often rushes through discussions, the empathetic listening of introverts creates a safe space for open dialogue.

Their willingness to understand perspectives before offering insights cultivates an environment of trust and profound understanding. This environment becomes a breeding ground for teamwork, collaboration, and innovation.

As introverted leaders bring their empathetic listening to the forefront, they lay the foundation for stronger bonds and richer communication. By fostering an atmosphere of mutual respect and genuine care, they enable teams to flourish and ideas to flourish.

Together, we can learn from their quiet strength and create workplaces where every voice is truly heard. 🚀🌈

&I

Join our group: https://bit.ly/3Yq8ceJ

Sources: https://bit.ly/3P3L3fZ https://bit.ly/3E6ExPi

13/09/2024

Award wins can make a career…

But more than that, award wins provide the recognition of the hard work, endeavor, and talent that you and your team put in every day. Award wins galvanize and reward.

But you’re up against amazing brands, big spenders, smart thinkers. Here’s 4 hacks to win more awards:

Focus on the end goal – great advertising is effective advertising. Deliver great results have you’ve (probably) got a campaign worthy of an award entry.

Tell the story – difficult context, challenging market, a problem only your brand/campaign could solve….and you smashed it!

Collaborate – looks good on the entry submission but more importantly good collaboration is much more likely to yield great performance

Demonstrable – the campaign worked, right? Prove it, show it, demonstrate the difference your campaign has made.

Of course it’s not easy to win an award, but it’s not as hard as you may think.

08/09/2024

I’ve managed 1000’s of campaigns across dozens of brands.

Big brands, small brands. Household names and start-ups.

The campaigns that failed made two mistakes:

They lacked bravery or they lacked rigour.

Here’s 4 tactics to win more often:

✅Cut through. Out of the 1000’s of ads seen every day yours needs to cut through. If it doesn’t cut through it can’t have any impact. If it doesn’t have any impact it won’t deliver results.

✅Don’t’ be dull…

✅Be open to other views but don’t listen to anecdotes and opinion.

✅Strategise with passion, but don’t let strategy be your master.

Media planning and buying isn’t the sexiest part of advertising, but it is one of the most important.

Is your media plan delivering everything it should?

28/08/2024

Your marketing team has all the potential in the world but…

Your team are stretched..

✅Your people have so much potential but need guidance
✅They spend too much time on admin tasks
✅You’re always on but still can’t get everything done
✅You get pulled in different directions and can’t give the team the time they require

Sound familiar?

The answer may be more obvious that you thought.

We know it’s tough being a Marketing Director these days, that’s why we named our business ENDVR.

Could your team benefit from more senior input?

Could an agency do more of the heavy lifting?

21/08/2024

Is your business average?

Better than average, you say?

The average return on investment from advertising is 3.24. That means for every £1 you invest you get £3.24 back in PROFIT.

£3.24 is an average LONG TERM return on investment, in other words It’s starts to pay back on day one and continues to payback for at least the next eighteen months.

But £3.24 is only the average, returns can be significantly better.

How? With the right balance of rigorous planning and brilliant creativity.

19/08/2024

Fearless marketing.

What does that mean?

We always...✅✅✅

We seek the untraditional solutions
We ask the tough questions and lean in to tougher answers
We deliver the best solution not the easiest
We are always all-in with our clients

We never...❌

We never produce off the shelf or generic media campaigns
We never work to a preferred supplier list

Fearless & Relentless. Brave & Bold.

14/08/2024

Nothing to see here.

Create brave and fearless campaigns.

Bravery delivers cut-through, cut-through delivers impact, impact drives results.

07/08/2024

You need a partner that is focused on your needs.

Now more than ever.

Marketing Directors, we hear you….

Your team is stretched, budgets are under pressure. Business growth sits on your shoulders.

You need an agency partner that is flexible, agile and 100% focused on you.

Welcome to Delta Marketing.

05/08/2024

Here’s one cut you’ll enjoy making…

Out of the 1000’s of adverts and commercial messages seen every day your ad needs to cut through.

If it doesn’t cut through it can’t have any impact.

If it doesn’t have any impact it won’t deliver results.

How can you create cut through for your campaign? Here’s 4 quick wins…

✅Be brave – the majority of adverts are instantly forgettable. Prizes aren’t given out for the safest ad campaign, results don’t come from vanilla work. Don’t hold back.

✅Frequency – media is multiplicative, the more touchpoints you create the more success you generate.

✅Real world audience - Right people, right place, right time.

✅Salience – timing and context are critical for media campaigns. The connect with a real world audience, your brand needs to be seen in a way that is relevant to your audience.

Are you confident your campaign will cut through?

29/07/2024

Retail marketers…
Retail marketers and planners do your customers ROPO? Research online, purchase offline.

Or do they research offline and purchase online?

A simple phrase with a big impact. All retailers are impacted by ROPO. For marketers and planners it’s a critical question to ask and answer.

Digital analytics won’t give you the answer.

To fully understand ROPO requires real world research, conducted by real people. N.B. even the purest of ecomm brands are impacted by ROPO. The research offline may be consumer opportunity cost decisions.

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http://www.wearedelta.co.uk/

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